PYMNTS

MAY 4, 2020

Marketing strategies have been somewhat shoddy during the pandemic. At its most basic level, marketing aims to create excitement around a product or service. Or were those purchases made to mollify restless and homebound kids? Maybe Cook and his team were playing coy.

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Long Lasting Ideas

JANUARY 9, 2020

Continue reading How to Create that Winning Culture. at Bank Marketing Strategy + Ideas. Couple that with a record. number of job openings – more than one opening for every unemployed person –. and you have a serious challenge for financial institutions in search of top.

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Perficient

JUNE 15, 2020

The goal of conversational marketing should always revolve around enhancing your user’s experience, while minimizing friction. An effective conversational marketing strategy can: Create a more authentic human experience with your brand. Quantify the impact of marketing and sales campaigns. Shorten your sales cycle.

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Perficient

FEBRUARY 10, 2021

As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. In Episode 3 of the What If? Click The Player To Listen to Episode 3 Now.

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Social Assurance

SEPTEMBER 17, 2021

These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic. From providing updated communications to customers to helping financial brand leaders learn how to help the community, digital listings are a critical conduit of information.

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The Financial Brand

APRIL 16, 2024

This article How to Fight for Your Bank’s Marketing Budget Today … and All Year appeared first on The Financial Brand. Here are 6 strategies proactive financial marketers can use to parry the budget ax — and 5 responses to common management objections to maintaining marketing spend.

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The Financial Brand

MARCH 14, 2024

This article How to Become an “Unmarketer”: Stop Marketing and Start Engaging appeared first on The Financial Brand. Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.

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The Financial Brand

OCTOBER 17, 2023

This article Toolkit: How to Use Profitability Modeling to Power Your Relationship Banking Strategy appeared first on The Financial Brand. This article Toolkit: How to Use Profitability Modeling to Power Your Relationship Banking Strategy appeared first on The Financial Brand.

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The Financial Brand

AUGUST 22, 2023

This article How to Turn Your Execs into Crack Media Spokespeople appeared first on The Financial Brand. This article How to Turn Your Execs into Crack Media Spokespeople appeared first on The Financial Brand. Even supposed 'naturals' need help to make the most of every podcast, TV appearance or article.

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The Financial Brand

NOVEMBER 13, 2022

This article Top Marketing Challenges for 2023 and How to Overcome Them appeared first on The Financial Brand. Trends to prepare for: Economic headwinds and consumer expectations will change bank marketing budgets, expenses, technology, and messaging.

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Perficient

SEPTEMBER 9, 2020

Here is how to implement that change. You may wonder how you can make the sales journey more personalized for the customer. The way you improve the buying journey is by understanding your customers, as well as how and why they interact with your business. Giving Your Customers Digital Insights.

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The Financial Brand

AUGUST 6, 2023

This article How To Win Over the 45 Million Customers Most Banks Neglect appeared first on The Financial Brand. The experience of a student seeking her first credit card shows how banks can do better by those with little to no credit history.

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The Financial Brand

NOVEMBER 20, 2022

This article How to Define the Generations: The Ultimate Guide for Marketers appeared first on The Financial Brand. This article How to Define the Generations: The Ultimate Guide for Marketers appeared first on The Financial Brand.

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The Financial Brand

DECEMBER 6, 2022

This article How to Stretch Your 2023 Marketing Budget as Media Prices Rise appeared first on The Financial Brand. This outlook on TV, digital and print media costs will help you strategize, as you work on your marketing budget. Sticker shock on ad buys?

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PYMNTS

AUGUST 19, 2016

And one exec from Merkle , the data-based marketing agency with over 100 prominent retail clients, believes retailers need to start planning their holiday shopping strategies now. 18) entitled “5 Ways To Stay Off The eCommerce Naughty List This Holiday Season.”.

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Perficient

FEBRUARY 1, 2021

The AI could advise not only on the recall information, but explain details on timing, next steps, and how to schedule an appointment for servicing. It’s also important to note that while chatbots are key to seamless online experiences for customers, they need to be combined with a holistic marketing strategy to be most effective.

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The Financial Brand

AUGUST 18, 2021

With mergers poised to accelerate, a niche approach to product marketing will improve retention and strengthen customer relationships. The post How to Find Growth in the Next Wave of M&A in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Abrigo

OCTOBER 10, 2014

During last month’s webinar, How to Create and Implement a Marketing Plan in Your firm , speaker Bonnie Buol Ruszczyk, President of bbr marketing, discussed a number of tactics accountants can use to establish a marketing strategy for their firm.

Marketing Strategies 170

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The Financial Brand

FEBRUARY 4, 2022

The post How to Overcome the 5 Most Common Obstacles to Growth in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Typical consumer (and employee biases) often derail sales and hurt customer experience. Understanding them is the key to counteracting them.

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South State Correspondent

SEPTEMBER 6, 2023

In this article, we examine how behavioral deposit pricing works and how to use it to your bank’s advantage. Putting Behavioral Deposit Pricing into Action Bundling products and putting them in sets of three is a tried and trusted marketing strategy among banks.

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PYMNTS

DECEMBER 16, 2019

. “This relationship positions us to help Valero grow commercial volume by providing best-in-class technology, sales and marketing to Valero’s commercial programs, offering its fleet card customers a number of services and conveniences [that] they have not had in the past.”

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The Financial Brand

DECEMBER 1, 2021

Three steps can help financial marketers shift unprofitable accounts to the plus column. The post The Hard Truth About Unprofitable Bank Customers (and How to Change It) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Personalized offers at the right moment are key.

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PYMNTS

JULY 16, 2019

The data can potentially provide the retailer with insights into how to hone marketing strategies and stamp out rivals. Amazon Assistant fetches the price of Amazon products and displays it to users on Target’s and Walmart’s websites, among other places, Reuters reported.

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The Financial Brand

MARCH 28, 2021

The post How to Avoid a Customer Exodus When Closing Branches appeared first on The Financial Brand. Many banks and credit unions lack a retention playbook. It's critical to set one up well ahead of closures, with messaging driven by data.

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Long Lasting Ideas

AUGUST 7, 2014

bank marketing strategy bank social media policy credit union social media policy financial institution social media policy social media' A proactive approach will allow financial institutions to also adapt and manage change while being mindful of the regulatory environment.

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The Financial Brand

SEPTEMBER 20, 2021

Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. Here’s how to adapt. The post Don’t Let Apple’s New Privacy Rules Derail Your Bank’s Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 36

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The Financial Brand

JULY 14, 2020

If revising customer journey maps is not feasible, bank and credit union marketers can obtain useful insights by creating service maps. The post How to Get a Quick Read on Your Financial Institution’s ‘New Normal’ CX appeared first on The Financial Brand.

How To 36

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The Financial Brand

NOVEMBER 25, 2019

Five ways to help build deposits that don't require raising interest rates can go on financial marketers' new year's 'to-do' list. The post How to Grow Deposits in a Weird Rate Environment appeared first on The Financial Brand.

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William Mills

AUGUST 23, 2018

Lead generation is a key goal in every company’s marketing strategy, but focusing all of your attention on generating leads may actually cause you to miss out on opportunities.

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PYMNTS

JULY 2, 2018

The luxury bedding company, which sells direct to customers, told the publication that the company’s marketing strategy revolved around a focus on Facebook advertising, with up to 75 percent of the firm’s ad budget going to that social media operator. Higher Prices. Brooklinen stands as one example of the trend.

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PYMNTS

MARCH 14, 2017

“This funding will enable us to expand our operations, which is already well under way with multiple credit unions and banks, and to refine our product, sales, distribution and marketing strategies to better serve small businesses.”. The company did not indicate when these pilot programs would advance into more large-scale launches.

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PYMNTS

SEPTEMBER 13, 2016

– How to enable digital transformation and grow top-line revenue. Armen leads worldwide marketing strategy and execution for ThreatMetrix. Previously, he directed the go-to-market strategy for IBM’s $1B portfolio of 100+ SaaS solutions. Presenters: . Alisdair Faulkner. Armen Najarian. CMO, ThreatMetrix.

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The Financial Brand

MARCH 28, 2021

The post How to Avoid a Customer Exodus When Closing Branches appeared first on The Financial Brand. Many banks and credit unions lack a retention playbook. It's critical to set one up well ahead of closures, with messaging driven by data.

How To 20

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The Financial Brand

APRIL 11, 2017

Having a slick website and fancy mobile app doesn't mean anything if your digital marketing strategy fails to capture consumers' attention early in their journey.

Marketing Strategies 24

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Insights on Business

FEBRUARY 13, 2019

For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy. Bradesco learned that “For the millennial user base, great customer service is essential: Fast responses are expected.”

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PYMNTS

MARCH 20, 2020

Doing the right thing by the sub-merchants, she said, means offering advice to merchants about how to apply for SBA emergency loans, or how to seek out lease abatements, for example. In the current downturn, said Mielke, the PayFac or ISV that is diversified will be better positioned to weather the storm.

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PYMNTS

MARCH 12, 2020

That helps retailers drive marketing strategy, which in turn can boost customer throughput and average revenue per user (ARPU). Weidner said that retailers will increasingly have to mull how to maximize all their channels to reach the customer — even the one who is not leaving their home or is sticking close to home.

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Retail Data Examples Online 182