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4 trending social media tips to know

Independent Banker

The Social Bankers, a collective of community bank marketers, offers inspiration, information and professional development advice to community bankers focused on marketing and social media. We asked them for their need-to-know social tips. How to join the Social Bankers. ? By Julie Kendrick.

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How To Use Social Media for Collections

SWBC's LenderHub

We have added tools to our arsenal over the years, but have you ever considered adding Social Media to your collection mix? Today, I want to talk about the opportunity to use social media for your collections and skip tracing efforts.

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How to Write a Social Media Policy for Your Financial Institution

Long Lasting Ideas

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Leveraging social media, Gentle Monster started to get traction. How Banks Can Leverage: Niche markets abound in banking, and community banks are in the perfect position to create a following on a national level should they desire. These striking designs paid for themselves in media exposure.

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Federal Reserve warns about redlining and steering risks from digital targeted advertising

CFPB Monitor

One of the most important areas of consumer financial regulation today is the use of internet- or social media-based platforms to target advertising for consumer financial products. It cautions that any use of the technology should be “approached with an awareness of the risks,” and be subject to fair lending compliance measures.

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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

Instead of thinking about how you can grow customers, the commercial lending team often thinks about increasing loans. When it first came out, many bankers laughed at the social media aspects of Venmo with its use of emojis. Funnels Create Strategic Confusion. Sales Funnels also cause strategic tunnel vision.

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Credit Unions Shun Online Ads For Content To Acquire Customers

PYMNTS

The social media site faced accusations that its ad-targeting platform — which allows ad buyers to select what demographic groups they want to target with their advertisements — was allowing and encouraging financial institutions (FIs) to violate non-discrimination provisions of the Fair Housing and Truth in Lending Acts.