PYMNTS

SEPTEMBER 9, 2020

Regardless of what happens with the sale of TikTok, social commerce could become a retail factor to reckon with in Q4, and is definitely ready for its close-up in 2021. In fact a new report puts the global market for social commerce at $89.4 billion this year and says it will reach $604.5

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Marketing Report social media Course 209

South State Correspondent

JULY 19, 2023

If you are looking to see the future of how banks will utilize artificial intelligence (AI), look no further than marketing. Even if you are not a bank marketer, this article is worth a read to understand AI’s capabilities. Bank marketing AI is ground zero to showcase the transformation that is already taking place.

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South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

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Marketing Taxes Training Management 195

South State Correspondent

JULY 11, 2022

Email is one of the most effective bank marketing channels available. Using AI for bank email marketing can get you a 2% to 13%+ lift, or improvement, depending on the technique. In this article, we give you our top five lessons to inspire your bank to adopt AI in marketing or leverage our data to improve your effort.

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Marketing Data social media Groups 195

PYMNTS

OCTOBER 16, 2020

The Competition and Markets Authority has been investigating hidden advertising on Instagram over concerns that too many social media influencers are posting content about businesses without making clear where they have been paid or incentivized to do so, and that the platform was not doing enough to tackle the problem,” the announcement explains.

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social media Branding Guidelines Regulation 212

Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

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Community Bank Community Marketing Data 129

Independent Banker

OCTOBER 14, 2014

Husic: Originally, I had qualms about effective use of my time as an executive and the ROI of social media. After many discussions with my marketing firm—which has always led by example—I consented to start my Twitter journey. All that “owned media” sits on Google for the world to see and read. Husic: Do it!

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social media Leadership Community Community Bank 105

Long Lasting Ideas

AUGUST 7, 2014

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

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social media Policies How To Handbook 69

Perficient

DECEMBER 29, 2020

Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. It was so personal that people bought bottles for themselves and others and took to social media with thousands upon thousands of photos.

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Branding Industry Digital Strategies Customer Experience 294

NCR

APRIL 20, 2016

The promise of genuine engagement with customers through social media is drawing the attention of traditional businesses, like banks. However, their use of social media platforms has grown in recent years to include memes, unique content, and customer service elements. How Banks Should Operate on Social Media.

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social media Video America Course 40

Abrigo

MAY 24, 2016

Did you know that many of the daily maintenance and management activities in your firm can be handled more effectively with technology? And while the word “technology” itself sometimes sounds like a daunting challenge, good technologies are actually designed with the end user in mind -- and that means you, and not just the IT technician.

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Technology social media Software Leadership 150

PYMNTS

NOVEMBER 24, 2020

When it comes to innovation in the credit space — including acquisition, provisioning and engagement in particular, Wain says mobile technology is a game-changer that must be seen as the new normal. “If He uses the friendly, in-person relationships of a credit union as an example. Mobile isn’t a developed market phenomenon.

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Mobile social media Fintech Innovation 310

PYMNTS

AUGUST 9, 2019

Direct sales company Younique, which has been pivotal in its approach to social media marketing, has launched an augmented reality (AR) makeup trying-on tool, according to a release. . Younique was launched in 2012, and it gained traction using a social media-based model.

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social media Tools Branding Analysis 136

Insights on Business

JUNE 14, 2017

They are tech savvy, mobile and social. They rapidly leverage technology to compare options such as prices, features, and banking reputation when purchasing products and services. These banks are deploying advanced technology and becoming cognitive. Millennials are a fastidious breed. All is not doom and gloom.

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Marketing social media Millennials Customer Experience 156

CFPB Monitor

AUGUST 8, 2022

The report explores the implications of recent innovations in the payments space that “may blur the traditional lines of banking and commerce” and focuses on “how large technology platforms and other emerging business models that operate outside of the traditional banking system use peoples’ sensitive spending and transaction data.”

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Report social media Payments Data 145

PYMNTS

DECEMBER 5, 2018

The firm doesn’t do direct marketing for charities, but instead serves as a “bridge between the nonprofit sector and donors.”. Goodworld uses hashtags and the concept of viral marketing to provide that bridge. is the only social fundraising platform with hashtag-to-donate technology on both Facebook and Twitter.

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social media Online Maine Payments 187

PYMNTS

AUGUST 17, 2016

Pixlee , a San Francisco-based startup, allows retailers or brands to market directly to customers by using their own photos through curating them from social media or having the customer directly submit them for use, which the company says leads to a more authentic and engaging shopping experience for consumers.

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San Francisco Retail social media Marketing 100

PYMNTS

DECEMBER 10, 2020

“So it’s no surprise that Instagram is making moves to replicate TikTok’s most popular features — especially in areas where TikTok hasn’t already amassed a strong foothold, like Brazil,” says social media fan site Later. “In In practice, that means turning customers into influencers via a social selling technology platform.

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social media Video Branding Online 257

PYMNTS

OCTOBER 9, 2020

Social commerce is growing rapidly, and every day social media companies are adding new capabilities to support this growth. Social commerce will continue to evolve, and retailers who adapt quickly and experiment with a growing array of social technologies will emerge strongest.”.

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Branding social media Video Strategy 221

Perficient

DECEMBER 4, 2020

For example, curbside pick-up has become extremely resourceful to consumers during these unprecedented times. Find ways to be very relevant when you target and market to your existing and future customers. Take advantage of the customer activity data to power your marketing and personalization engines. Communication is Key.

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Customer Experience social media Branding Retail 309

South State Correspondent

MAY 2, 2022

Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Your bank might have introduced a new product, but very few banks go back and try to improve an existing product unless forced to by the regulators or changes in technology.

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social media Management Marketing Resources 195

South State Correspondent

MARCH 23, 2022

In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service. The latest example of that was real-time payments (RTP).

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Branding social media Strategy Data 221

PYMNTS

JULY 5, 2018

By the cultural standards of today, the technology is ancient, born amid hot jazz and bootleg booze, when memories of the slaughters of the “The Great War” — now called World War I — were still fresh enough to hurt. Such companies as Expedia, Citi and JetBlue reportedly have used Samba technology to craft personalized ads.

Marketing 110

Marketing Online Payments social media 110

Perficient

DECEMBER 4, 2020

In this whole new world of technology, we have many end-users coming to our sites from various points. Are they arriving from email, social media, referral sites, paid or organic search, etc.? For example, in “Adobe Analytics” events are configured to trigger when an action is taken, like when a user submits a form on the site.

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Analytics Google Tools social media 309

Independent Banker

OCTOBER 1, 2022

Community banks can find ways to mitigate age-related fraud through technology, as well as by educating their customers of their particular risks. Gen Z, the younger generation, has transitioned into the workforce and is primarily being targeted through social media messages and chatbots,” Fratangelo says. A cohesive strategy.

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Fraud social media Millennials Examples 133

NCR

MARCH 5, 2018

With more competition from emerging fintech players and new technology such as mobile and artificial intelligence demanding banks rethink how they deliver services to consumers, some companies are now looking to question how banks should define themselves in today’s market. Changing the way banks think.

Technology 84

Technology Company social media Examples 84

Insights on Business

FEBRUARY 6, 2019

The financial services industry is one of the fastest adopters of this technology. The Royal Bank of Scotland (RBS) is one great example of how chatbots can improve customer service in the banking industry. –> Explore IBM Banking and Financial Markets Solutions. IBM scores at the top in analyst ratings for chatbots.

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Technology Video social media Case Study 144

NCR

JUNE 8, 2016

billion daily active users, these social platforms have the potential to be an outstanding marketing tool for a credit union. If used correctly, social media can engage credit union members in a customized way that will enhance their overall experience and increase their loyalty to your credit union. With an average of 1.04

social media 40

social media Millennials Strategy Industry 40

PYMNTS

AUGUST 6, 2018

In fact, the old-fashioned form of outdoor advertising is winning over digital marketing heavyweights and finding ways to thrive in the online world. Examples abound. Chip maker Intel , meanwhile, has used billboards to market artificial intelligence (AI). Outdoor advertising can become social media.”.

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Google social media New York City Apple 155

Perficient

JULY 31, 2020

Gartner says that in order for companies to innovate “their way beyond the post-COVID-19 world, data and analytics leaders require an ever-increasing velocity and scale of analysis in terms of processing and access to succeed in the face of unprecedented market shifts.”

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Data Analytics Strategy social media 354

PYMNTS

DECEMBER 8, 2016

The region’s internet economy is projected to become a $278 billion market by 2025 , with immense growth expected in all online sectors, but especially in mobile payments as companies across the region invest more in digital infrastructure. The region’s most technologically advanced nation, Singapore, is working toward a smart nation.

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social media Regional Online National 100

PYMNTS

MAY 29, 2018

The latest episode had French President Emmanuel Macron telling executives from major technology companies — including Facebook, Microsoft, Intel and IBM — that innovation needs to be accompanied by tough regulations and societal contributions. “I technological might when it comes to social media, eCommerce and the digital world.

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social media US Regulation United States 100

Insights on Business

JUNE 4, 2019

Digital technology has no doubt, over the last decade, revolutionized and completely transformed customer behavior as well as redefined how businesses interact with their customers. Technological advancements have impacted almost every profession and it hasn’t left the sales world behind.

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Technology social media Management Groups 105

PYMNTS

JUNE 17, 2020

The habit of mobile ordering food for delivery hit new heights during the lockdowns, for example, and it’s one change that isn’t going anywhere. With MOA apps jockeying for market position (see PYMNTS’ latest Mobile Order-Ahead Provider Ranking for details on players within the space), reviews have taken on a new relevance.

Tools 141

Tools social media Fraud Mobile 141

PYMNTS

NOVEMBER 26, 2019

Nordstrom is one example of that. Meanwhile, luxury brand Burberry has teamed up with Tencent in China to offer a “social retail” store to take advantage of China’s online shopping trend and capture more of the luxury market in the country, according to a report by Reuters. billion or $135 a share in cash. Porsche Move.

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PYMNTS

JANUARY 13, 2021

The social media-focused platform company’s business model is simple: it’s a retail destination for consumers looking to sell their second-hand apparel and other goods or pick up desirable designer items for fraction of the price. Unique to Poshmark are social media aspects like the ability to share “likes” on favored items. “We

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social media Trends Retail Millennials 169

PYMNTS

AUGUST 3, 2020

On Friday (July 31), the company opened a new concept store in Shenzhen, China, which is an important market for the brand. The store marks a new chapter in retail technology, social retail and social currency all at the same time. Through the social experience, customers can access store tours and learn about products.

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social media Retail Innovation Branding 125