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Personalization in Financial Services Works, but Changes Will Be Required

Perficient

These companies are experimenting aggressively with personalized search experiences, attribute-based contact routing, custom call scripting, and social media text analysis to know when and what to communicate to consumers, predict actions, optimize offers, and identify when they are ready to buy.

Analytics 309
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Mobile Cards Key To Winning Bank Accounts

PYMNTS

As the report states, “We … find that a significant share of consumers are willing to bank with the institutions — financial or otherwise — that offer them the best spending and money management tools.”. Mobile Cards: Make or Break? The highest interest is among “bridge millennials” whose card spend averages $40,000 annually.

Mobile 153
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TRENDING: Is Sharing Cybercrime Data Key To Fighting Fraud?

PYMNTS

Elsewhere in the space, FIs are seemingly more focused on social media integrations. Access Bank , for example, said it would work with WhatsApp to give customers in Zambia the ability to manage financial accounts and complete transactions via the IM app. The integration follows a similar partnership in Nigeria.

Fraud 178
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Chatbot Tracker: Are Payments The Missing Link To Chatbot Success?

PYMNTS

One company that has received a fair share of media attention on the topic of chat commerce is social media giant Facebook. By incorporating multiple retailers’ apps into one or two social media chatbots, the chat commerce arena will likely strengthen alongside eCommerce and help pull in more revenue from key consumers.

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AI fraud challenges: How to guard against losses

Abrigo

Get more tips for managing the AML program from this webinar: "Conquering BSA challenges: Best practices for managing a successful AML program" DOWNLOAD Takeaway 1 AI can enhance our efficiency, but financial institutions must be on guard against AI fraud. Here are several suggestions for tightening security.

Fraud 150
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Facebook’s API Shows How It Shares Ad Data

PYMNTS

The “Ads Archive” was introduced last year, but lacked many of the features to carry out a large-scale analysis, including the download of data. However, the social media giant assured researchers: “We’re working closely with …?stakeholders stakeholders to launch an API for the archive.”.

Data 103
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Walmart: Labor Group’s App Is A Scheme

PYMNTS

Just in time for the holidays, Walmart employees are being lured to download a smartphone-based social media app aimed at advocating for better pay and labor benefits. Ironically, as it turns out, Wal-Mart says it is soon launching its own inter-business social media app related to human resources issues and questions.