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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Bankers often think from the bank’s perspective or from the regulator’s perspective. Stop Thinking About the Customer and Think LIKE the Customer.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Bankers often think from the bank’s perspective or from the regulator’s perspective. Stop Thinking About the Customer and Think LIKE the Customer.

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The Holy Quest for CRM in Anytown, USA

Gonzobanker

When Calvin DoRight founded the bank in 1948, delivering exceptional customer service was his dream. It’s time we embark on a journey to modernize and invest in a powerful customer relationship management system!” You see, several of these good-hearted bankers had fallen under the influence of Gerald A. Thomas proclaimed.

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Take Advantage of FSI Data to Illuminate Customer Relationships

Perficient

The other is a credit union that I signed up with because they offered a particular lending product. I also use two digital payment platforms to send money because they’re so darn simple, and frankly, the experience is better than those offered by traditional banks. Don’t Wreck Your Customer Relationships. But most fail.

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Charles Potts: Unlocking better customer connections

Independent Banker

That’s why we’ve spent the past three years educating community bankers on the why of innovation: why bankers should be thinking about innovation, why innovation is a top priority in a digital-first environment and why now is the time to act. Finding the right marketing partner.

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36 Hours at Fintech Meetup: Three Themes from the Las Vegas Event

Gonzobanker

It happened this week: Fintech Meetup , one of the newer trade events that brought 4,000 or so fintech and banker types to Las Vegas. The experience felt akin to entering a mosh pit but instead of musicians, you are in it with bankers and entrepreneurs and there are chairs. He likened it to regression testing.

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Banking Predictions 2024: Gray Skies Are Going to Clear Up (in 2025)

Gonzobanker

That adds up to opportunity for larger banks (>$100 billion in assets) to get into the space more aggressively. Firms like Klarna (don’t call it a BNPL company) understand this and offer tools and technologies to their merchant partners to help them influence consumers’ choice of product and provider—not just their payment mechanism.

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