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Personalized Marketing: What Banking Customers Really Want

Perficient

However, it’s not always obvious which of the many potential technology vendors and implementation partners will best drive an organization’s desired business goals. They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table.

Marketing 294
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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

If you are looking to see the future of how banks will utilize artificial intelligence (AI), look no further than marketing. Even if you are not a bank marketer, this article is worth a read to understand AI’s capabilities. Bank marketing AI is ground zero to showcase the transformation that is already taking place.

Marketing 195
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Trint On Safeguarding The Customer Experience

PYMNTS

A two-headed monster of rising churn and rampant fraud is menacing the growing subscription space, and many companies are spending big bucks to roll out innovative fraud-busting technologies to combat it. Every single interaction a customer has with Trint needs to be as smooth as possible,” she explained. “If billion in 2019 to $4.1

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Commerce Uses Visuals To Improve Customer Experiences

PYMNTS

the company that owns popular social media video platform Snapchat, to provide 5G content for users, including enhanced augmented reality (AR) experiences. Verizon’s 5G Labs and Snapchat said they are working to push the boundaries of what it means to experience live events as well. It was just time to do it.”.

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5+ Areas Financial Institutions Must Focus on in the Current and Post-COVID-19 Era

Perficient

Security processes should be continuously revisited and refreshed as the digital engagement will take over as the FI’s primary connection with customers. Marketing : The financial industry will use videos to engage with customers, replacing FAQs, and product demos. Video tools to engage for a more human touch.

Video 520
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Rise in Synthetic Experiences

Perficient

As all marketers know, visual content creation can be a long and expensive process. Photo and video shoots require a big investment in time and budget and the end result may be just a single asset or a few shots for you to use. For example, let’s say you sell pickup trucks.

Video 322
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How emerging tech can drive world-class banking customer experiences

Insights on Business

At Money20/20 in Las Vegas last month, IBM’s first Chief Digital Officer Bob Lord sat down with McKinsey’s Dan Stephens for a fireside chat on emerging technologies that can enable differentiated, magical experiences in the financial services industry. Watch the video. Three key takeaways.