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Post COVID-19 Customer Experience Imperatives

Perficient

The pandemic exposed both good and bad customer experiences as companies reacted to the changing market and economic conditions. As we start to emerge from the pandemic in 2021, what should customer experience practitioners focus on to begin to ramp back up? Ensuring that customers feel understood (65%).

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Will Customer Experience Ever Rule the World?

Perficient

I talk with a lot of companies who want to up their game in delivering a better customer experience. ” There’s no doubt that many efforts to improve customer experiences is very difficult and is a lot of effort. But isn’t the value of achieving the desired experience worth it? Source: KPMG.

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Empowering Your Financial Advisors With Salesforce

Perficient

Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life.

Taxes 294
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AI is Powering its Way to PIM

Perficient

AI is programmed intelligent software or hardware that can learn and solve problems and has forecasted growth of 54% this year in the software market worldwide. It continues to be adopted across various industry and technology verticals – including product information management (PIM). Akeneo introduced Akeneo PIM 3.0

Software 508
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Wolf, Goat and Cabbage: The Digital Customer Experience Riddle

FICO

Wolf, Goat and Cabbage: The Digital Customer Experience Riddle. Disjointed digital customer experiences are causing banking and insurance customers to flee in record numbers. What does this riddle have to do with digital customer and experience and the customer journey? Tue, 07/02/2019 - 02:45.

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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. To be able to get access to first-party data and use it strategically is probably the next big opportunity for banks,” says Eric Cook, chief digital strategist at digital marketing agency WSI Digital in Prudenville, Mich.

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Data – The Lifeblood of Intelligence Automation

Perficient

The ability for intelligence automation tools to be able to quickly and accurately grab the most relevant and accurate information regarding a customer’s inquiry, sales deal, or more is based on many data-readiness factors. Data completeness – Various data sources typically exist within an organization.

Data 491