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Post COVID-19 Customer Experience Imperatives

Perficient

The pandemic exposed both good and bad customer experiences as companies reacted to the changing market and economic conditions. As we start to emerge from the pandemic in 2021, what should customer experience practitioners focus on to begin to ramp back up? Ensuring that customers feel understood (65%).

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Wolf, Goat and Cabbage: The Digital Customer Experience Riddle

FICO

Wolf, Goat and Cabbage: The Digital Customer Experience Riddle. Disjointed digital customer experiences are causing banking and insurance customers to flee in record numbers. What does this riddle have to do with digital customer and experience and the customer journey? Tue, 07/02/2019 - 02:45.

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Career Growth at Perficient: “Never Waste a Day”

Perficient

” Importance of BU Leadership. Paul’s journey with Perficient started in our Minneapolis office, which is where he was assigned his first Adobe Experience Manager (AEM) project. His experience and skill with AEM made his transition from our Minneapolis GEO to our Adobe Business Unit natural. The Give and Take of Success.

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3 Ways Financial Institutions Can Step Up for Underserved Communities

Perficient

The financial services industry has made major strides in amping up its overall customer experience game; however, there is still a deficit in the personalization and accessibility of products and services for many Americans. Building trust is not limited to overarching company leadership.

Community 275
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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Along with expectations that marketing become inherently data-driven comes a modern CMO’s responsibility to understand the very real legal implications of collecting and acting on customer information. Therefore, CMOs are responsible for the entire customer experience from awareness to advocacy.

Branding 378
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Personalization in Financial Services Works, but Changes Will Be Required

Perficient

These companies are experimenting aggressively with personalized search experiences, attribute-based contact routing, custom call scripting, and social media text analysis to know when and what to communicate to consumers, predict actions, optimize offers, and identify when they are ready to buy.

Analytics 309
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Ecommerce is Dead, Long Live Digital Commerce

Perficient

Is your current go-to-market strategy really working for your customers, or are you forcing them to do business the way you want them to do business? Let’s say a sales representative gathers all the information needed from the buyer to configure a quote. All these questions are critical to ask and understand.

Resources 340