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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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Trends Shaping the Insurance Industry in 2024

Perficient

This blog was co-authored by Perficient’s Insurance Principal and expert: Brian Bell As we step into 2024, the insurance industry faces significant transformations driven by technological advancements and evolving customer expectations. Leveraging cloud technology for streamlined operations and enhanced scalability.

Trends 221
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Our 7 Questions to Prevent Bad Bank Technology

South State Correspondent

The most significant problem with bank innovation is that bankers see or hear about a sexy piece of technology at a conference or at another bank and then acquire it. The new piece of technology ends up solving a known problem but, in the process, creates more problems, and risks, than it solves.

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Why banking technology makes sense – recession or not

Abrigo

Banking technology decisions now affect future growth With the possibility of a recession, community financial institutions may consider a delay or cut in technology spending. Takeaway 2 According to Forrester data, firms pursuing technology-driven innovation grow three to four times faster than industry averages.

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Deep Dive: How Biometrics And AI Are Improving Banks’ Customer Experiences

PYMNTS

This means banks must make security an engaging part of their customer experiences rather than a clunky friction point, and many are doing so by turning to AI and biometric authentication tools. While passwords are often arbitrary and static, biometric authentication methods are based on customers’ personal data.

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How Mobile Technology Is Changing Insurance Claims

PYMNTS

There are several complexities associated with reviewing and settling claims, given the nature of the insurance industry, which requires stringent customer authentication and documentation. That means firms must make sure that disbursements and all other customer experiences can be accessed on multiple channels — including mobile.

Mobile 198