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The Recency Trap and Building Deposit Balances

South State Correspondent

One of the lessons that was driven home at the recent American Banker Small Business Banking Conference in Nashville was the difference in marketing between large national banks and community banks, particularly deposit marketing. The data would indicate not marketing to a new customer is a mistake. There is a reason for this.

Marketing 195
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How tax accountants can provide valuation services

Abrigo

For some accountants, tax and audit services are attractive for the recurring revenue streams and steady client base they provide. CPAs providing tax services, especially, should find that offering valuation services is an attractive way to not only retain those clients but to also generate new revenue from these existing clients.

Taxes 170
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Guest Post: Financial Markets and Economic Update - First Quarter 2024

Jeff For Banks

In the markets, we watched helplessly as real GDP plummeted -5% in 1Q20 and -31% in 2Q20 before rebounding by +33% in 3Q20. I’ve previously theorized that China would try to reclaim its global market share lost during the pandemic by flooding the markets with cheaper goods. This development could give us good news on inflation.

Marketing 146
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Lending Is Failing To Live Up To 2018’s Great Expectations

PYMNTS

regional bank executives were gearing up for a bumper year, according to Bloomberg. Crediting lower taxes, thanks to the end of the year tax reform bill passed by Congress, regional bank executives saw a sudden and notable pick up in both commercial loan demand and a big jump in spending on credit and debit cards.

Lending 100
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The Geopolitics of PSD2

Bank Innovation

I sat down with the marketing team at Anthemis to discuss the opportunities and geopolitical challenges of open finance. It’s fair to assume then that PSD2 would be a direct continuation of PSD1, correcting the course and setting mistakes right, but it’s not. Of course we are. Care to elaborate?

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HomeAway On ‘Trust, Reliability And Protection’ For Travelers – And The Sharing Economy

PYMNTS

Compliance and regulatory issues remain top of mind, of course, but so does the overall experience of both buyers and sellers. In an interview with PYMNTS, Marie Perrin-Largilliere, senior manager of global product marketing at HomeAway, got a bit more granular on how the firm seeks to engage both sides of the transaction.

Regional 148
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Location, location, location? How UK housing preferences shifted during the pandemic

BankUnderground

Changes in the UK housing market trends since the start of the pandemic To analyse trends in the housing markets during the pandemic, we examine differences in growth rates of housing prices across different regions of the UK, as well as across different types of housing (such as flats versus detached, semi-detached or terraced houses).

Regional 100