PYMNTS
JULY 20, 2017
As such, it should come as no surprise that social media has had a large influence on this group of young consumers. Research from Yes Lifecycle Marketing showed an astounding 80 percent of Gen Zers are influenced by social sites when shopping.
PYMNTS
AUGUST 14, 2018
Hotels can struggle to keep up with these opportunities, especially if they lack a formalized process to find and manage social media influencers. Influencers don’t have to be world-famous celebrities or social media stars with millions of followers. Who Is An Influencer? The Power Of The Influencer.
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PYMNTS
SEPTEMBER 21, 2020
For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. It’s also an area where the big six or other retailers won’t play this year, focusing instead on regional and national media.
PYMNTS
FEBRUARY 3, 2020
However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI. percent from the prior year. Savvy Brands.
PYMNTS
JANUARY 22, 2020
For retailers, nothing really ever comes easy — and things aren’t getting any easier, at least when it involves gaining and retaining customers. Indeed, as the recently completed National Retail Federation (NRF) retail show in New York City demonstrated, commerce keeps moving to what Webster called in the webinar a “customer-centric approach.”
PYMNTS
FEBRUARY 7, 2020
As Pinterest wagered on eCommerce, the social media platform’s revenue surpassed the $1 billion threshold last year. per share, in comparison to a $63 million loss or 50 cents per share a year prior. Pinterest foresees revenue clocking in at roughly $1.52 billion this year, which would be above analyst forecasts of $1.47
PYMNTS
MAY 19, 2017
From eCommerce warehouses like Amazon to social media sales, it’s no secret that constant connectivity has changed many consumers’ shopping habits. But while more people opt for mobile and online channels than ever, traditional brick-and-mortar retail hasn’t vanished. Evolving from Pup to Shark. from 1 percent to 20 percent.
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