Remove Comparison Remove Millennials Remove Retail Remove social media
article thumbnail

Social Media Is King For Gen Z Influence

PYMNTS

As such, it should come as no surprise that social media has had a large influence on this group of young consumers. Research from Yes Lifecycle Marketing showed an astounding 80 percent of Gen Zers are influenced by social sites when shopping.

article thumbnail

Trust And Speed Light A New Path To Omnichannel Retail

PYMNTS

For retailers, nothing really ever comes easy — and things aren’t getting any easier, at least when it involves gaining and retaining customers. Indeed, as the recently completed National Retail Federation (NRF) retail show in New York City demonstrated, commerce keeps moving to what Webster called in the webinar a “customer-centric approach.”

Retail 137
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Fishing Interconnected Waters For Brick-And-Mortar Success?

PYMNTS

From eCommerce warehouses like Amazon to social media sales, it’s no secret that constant connectivity has changed many consumers’ shopping habits. But while more people opt for mobile and online channels than ever, traditional brick-and-mortar retail hasn’t vanished. Evolving from Pup to Shark. from 1 percent to 20 percent.

article thumbnail

Personality Traits You Should Cultivate to Reach Millennials: How Understanding Your Audience Increases Business Value

NCR

With an aging demographic, that target audience is now being taken over by the Millennial marketplace – and as you know, when it comes to business, its evolve or face extinction. So who are these Millennials, and how do you reach them? In placing Millennials into a bucket, first we must define this target audience.

article thumbnail

Glamping Goes Worldwide With Marketplaces

PYMNTS

Marketplaces such as Glamping Hub see that glamping is popular with two segments in particular: baby boomers and millennials. Another segment, millennials, are looking for unique destinations that can lend themselves to Instagram and other social media channels. The Great Outdoors.

article thumbnail

Are Online Resale Sites Rife With Counterfeits?

PYMNTS

Online resale has become all the rage — even for retailers like Neiman Marcus — from a little bit of everything on OfferUp to fashion-focused Poshmark and high-end The RealReal and 1stdibs. Millennials and Gen Z are driving the growth of the secondhand market and eCommerce, generally. Social Media. Online Resale.

Online 101
article thumbnail

Chick-fil-A’s Smart Family Play

PYMNTS

” And while different apps have enjoyed varying levels of review praise, consumer love and time in the spotlight of buzz generation, fast food apps in general don’t have the sort of chart topping power that say social media, messaging or ride-sharing apps tend to. McDonald’s by comparison has almost 15,000 U.S.