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Why Hotels Are Collaborating With Social Media Influencers

PYMNTS

Hotels can struggle to keep up with these opportunities, especially if they lack a formalized process to find and manage social media influencers. As a result, hotels no longer have to be reactive to influencer requests — instead, they are actively managing their relationships with influencers. Who Is An Influencer?

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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. It’s also an area where the big six or other retailers won’t play this year, focusing instead on regional and national media.

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What Evine’s Surprisingly Dramatic Journey Means For The Future Of Home Shopping

PYMNTS

By comparison, QVC is in 101 million American homes and 374 million homes worldwide, and it brought in $2.8 Its areas of focus include cable TV, telecom and retail, and many analysts have said STARTEK is exactly the type of firm a player planning to go into cable home shopping might buy. in addition to a website and apps.

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Stripe Sizzles, Auto Loans Fizzle And Sales Suck The Sizzle Out Of Retail

PYMNTS

With the first full week back from Black Friday, into Cyber Monday and beyond, give thanks to the consumer, who has managed to stay buoyant, and chipper, even, when it comes to opening the purse strings. And physical retail continued to show across the board weakness – net sales and brick and mortar stores was down 5.0

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The Greatest Mobile Opportunity Might Be Email

PYMNTS

By comparison, other channels, like couponing and loyalty programs, have struggled to develop user-friendly mobile interfaces to gain the same traction. Not surprisingly, retailers are leading the way in email marketing, accounting for 50 percent of the total journey interactions tracked by Kitewheel in the study.

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Wardrobe: Recommerce Meets The Sharing Economy In Bid To Become The ‘Airbnb of Fashion’

PYMNTS

But before getting into the launch and exploring how the Wardrobe concept will be deployed, as well as potential comparisons to its competitors, it’s essential to understand its business model. And it has renters who are encouraged to share their experiences on social media. There are three ways to look at Wardrobe.

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Bringing A New Social Context To eCommerce

PYMNTS

Billed as a next phase of friction-free commerce, the chatbot was going to make it easy for customers to buy in context while on social media. I am from the payment space, and when you are a payments company, the challenges in the market are entirely different, as opposed to the challenges being a social network.