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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. Conversational marketing is typically done with the goal of shortening the sales cycle, but there’s a lot more to it.

Meeting 443
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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

If you are looking to see the future of how banks will utilize artificial intelligence (AI), look no further than marketing. Even if you are not a bank marketer, this article is worth a read to understand AI’s capabilities. Bank marketing AI is ground zero to showcase the transformation that is already taking place.

Marketing 195
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The Business Value of Experience Design

Perficient

Whether you’re checking your bank balance, getting an oil change, or enjoying another curbside pickup for Taco Tuesday, everyone loves a great customer experience. And if you’re on the other side of that exchange, everyone wants to make their customers happy and coming back for more.

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Corporate payments: Catching up with the customer experiences of digital transactions

Accenture

In the new world of digital payments, many technology developments are driven by customer experiences. Banks are investing heavily in technological innovations and Fintech relationships to provide better payments experiences to their customers. Read the full report. Availability of 24/7, real-time, up-to-date information.

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Corporate payments: Catching up with the customer experiences of digital transactions

Accenture

In the new world of digital payments, many technology developments are driven by customer experiences. Banks are investing heavily in technological innovations and Fintech relationships to provide better payments experiences to their customers. Read the full report. Availability of 24/7, real-time, up-to-date information.

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Agency, Interrupted: Insourcing, Digital Consultancies, and How to Work With Agencies

Perficient

The digital agency emerged in the 1990s, soon after companies realized that the web would be driving customers to their web site and that they needed to make sure these customers got there. The next breakthroughs come from better understanding your customers’ problems and goals. Data + Marketing. Peak Creative.

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Eyewear Startups Put On Their Customer Experience Glasses With AR

PYMNTS

Before the dawn of 3D smartphone technology, it wasn’t easy for startups to create a customized product — and market it to a consumer. When the founders of King Children wanted to create eyewear to fit the custom needs of shoppers, for instance, they faced several challenges. For starters, customized products can be expensive.