article thumbnail

Improving User Experience and Increasing Security through Sign in with Apple

Perficient

At Apple’s 2020 Worldwide Developer’s Conference, Apple debuted “Sign in with Apple”, a new feature that allows users to sign in to apps and websites that use this feature, using an Apple ID. This significantly improves the end-user experience by simplifying the sign in process. How Does It work? That’s all there is to it!

article thumbnail

Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. Conversational marketing is typically done with the goal of shortening the sales cycle, but there’s a lot more to it.

Meeting 443
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How B2B Payments Balances Compliance With A Better User Experience

PYMNTS

one of the largest FinTech hubs of the world today, initiatives like Open Banking demonstrate the opportunity for regulatory mandates to encourage innovation and competition — even in markets where such regulatory mandates don’t exist. Achieving A Better User Experience. With the U.K. he told PYMNTS.

article thumbnail

Reimagining The Bank As A Technology Company

PYMNTS

While this strategy can yield results, it can also create silos, hampering a bank’s ability to achieve one of the most vital goals of DX: seamless integration of operations that boost efficiency and improve the end-user experience. “Banks are technology companies,” Rio Tinto recently told PYMNTS.

article thumbnail

Poor User Experience Can Be Subscription Commerce Deal-Breaker

PYMNTS

The subscription commerce model holds appeal for companies, especially considering Amazon keeps growing Prime Members for a reliable stream of revenue. In the second quarter of this year, seven existing merchants dropped out and four joined the subscription market. The market saw more fluctuation earlier in 2018, though.

article thumbnail

With $2b valuation, Marqeta focuses marketing strategy on startups

Bank Innovation

A company that operates quietly in the background of popular financial apps and platforms is taking steps to become more visible.

article thumbnail

CPG Companies Capitalize On Dramatic Digital Shift

PYMNTS

As the crisis pushed online grocery into exponential growth during the crisis, CPG companies are finally starting to sell and advertise online. However, the trend is separate from CPG companies going direct to consumer (D2C). Many CPG companies like Pepsi and Heinz have launched limited but innovative D2C programs.

Company 140