The Financial Brand

SEPTEMBER 14, 2021

Splitting social outreach from marketing was step one. The second was hiring media professionals who know how to tell a story — every day. The post How PenFed Generates Real ROI With Social Media appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Sometimes, the marketing team is a one-person show.”.

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William Mills

FEBRUARY 25, 2016

Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. How Much is That Tweet Worth Again? Three Ways Financial Companies Can Bridge the Gap in 2016.

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Independent Banker

OCTOBER 31, 2021

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter.

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The Financial Brand

MARCH 14, 2024

This article How to Become an “Unmarketer”: Stop Marketing and Start Engaging appeared first on The Financial Brand. Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.

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William Mills

DECEMBER 15, 2016

But with the sharp rise in social media, crises can leave a nasty scar if not handled appropriately. For a second consecutive year, WMA participated in a #BankOnSocial Twitter Chat, moderated by WMA-client Kasasa, to discuss how to effectively manage a social media crisis. Q: Sounds like a solid plan!

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William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

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William Mills

JUNE 8, 2017

In just a short decade, social media has grown from a couple of platforms connecting music fans and college students to the de facto channel of communication for millions of people every day. How pervasive has social media become? Social Media is for Building Relationships, Not Spamming Ideas.

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PYMNTS

OCTOBER 17, 2016

Advertisers know that social media is a cost-effective way to reach potential customers they never could have reached before, and ever since Facebook introduced new targeting options, it became even easier for brands and advertisers to get their products directly in the face of the consumer. Facebook has more than 1.5

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PYMNTS

JUNE 29, 2020

Canadian payments service RevoluPAY , for one, recently received a Pan-European revised Payment Services Directive (PSD2) banking license that allows it to provide solutions for businesses in the European market. The service aims to support B2B payments with application programming interfaces (APIs) that promote quick transactions.

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Social Assurance

SEPTEMBER 22, 2020

The most professional social media site has evolved to meet its users’ needs and the difference could surprise you. It may be time to rethink what you know and learn how your financial brand can capitalize on these upcoming trends. Don’t forget to catch our webinar about the State of Social Media 2020.

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Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

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William Mills

MARCH 15, 2018

Not only did Facebook pave the way for other social media platforms, it also created a methodology for businesses to connect directly with their customers. With constant updates and restrictions, how can you ensure your business is continuing to get the word out to your customers through the platform?

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PYMNTS

DECEMBER 15, 2020

Poynt, the release stated, will be integrated with GoDaddy's Websites and Marketing as well as its WordPress commerce services, letting SMBs use it to connect commerce experiences across various channels. He said a business could do both, and that they didn't have to be competitors.

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Perficient

MAY 28, 2020

The market for patients has been dramatically impacted by COVID-19. How It Works: Key Benefits for Providers. Here’s a closer look at some of the biggest benefits, powered by Marketing Cloud and clinical encounter data. How to Learn More. 3: Increase revenue. Measure and refine engagement to improve success.

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Abrigo

JANUARY 4, 2023

Crypto market a perfect environment for fraud. There are several reasons why cryptocurrency markets allow fraud to flourish: There is no bank or centralized authority to flag suspicious transactions and attempt to stop fraud before it happens, as there is with fiat currency. Growing popularity.

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Perficient

DECEMBER 10, 2020

Community leaders, from religious organizations to other social groups, can be extremely useful in helping to amplify your messaging, as it has been for efforts such as getting more Black men tested for prostate cancer and helping Black women get preventive care and treatment earlier for breast cancer.

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PYMNTS

SEPTEMBER 24, 2019

Digitally-focused CUs are reaping the rewards of this market demand and saving money by limiting the number of branch locations and ATMs that need to be maintained. This has not been without its share of challenges, according to Allison Videtti, the CU’s director of marketing. Social media for member engagement.

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Perficient

FEBRUARY 10, 2021

While the Centers for Disease Control and Prevention(CDC ) recommends healthcare consumers over 65 get vaccinated, few communications have targeted these groups or provided understanding and navigation to how to access the vaccine in their community. How are you reaching them? Create a rollout plan that considers your older patients.

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Social Assurance

SEPTEMBER 9, 2020

Social media usage has undergone significant changes in 2020. Tried-and-true” practices of social media may no longer be as effective as they once were. A growing social media trend in 2020 is to diversify Facebook advertising campaigns. Then be sure to catch our webinar on September 23 !

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PYMNTS

SEPTEMBER 22, 2020

help students create lasting memories and friendships through shared experiences, and look toward international markets.” . We have one or two things on the calendar for this year, but I think it's much smarter now to figure out how to do things in the future when, hopefully, we're in a much better situation.” .

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NCR

JUNE 8, 2016

billion daily active users, these social platforms have the potential to be an outstanding marketing tool for a credit union. If used correctly, social media can engage credit union members in a customized way that will enhance their overall experience and increase their loyalty to your credit union. With an average of 1.04

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CFPB Monitor

JUNE 16, 2022

com Disclosures: How to Make Effective Disclosures in Digital Advertising ,” which provides guidance to businesses on digital advertising and marketing. The FTC has announced that it is seeking public input on ways to modernize its 2013 guide titled “.

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CFPB Monitor

SEPTEMBER 22, 2020

The workshop will cover a broad array of topics within the FTC’s jurisdiction, including truth-in-advertising law, social media marketing, data security, business-to-business fraud, and other business basics. The Truth About False Advertising (an overview of the FTC’s truth-in-advertising expectations).

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Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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Social Assurance

OCTOBER 23, 2020

As a financial marketer, you probably know how difficult it can be to grow engagement on social media. Plus, with the levels of compliance surrounding financial marketing, most institutions involve multiple team members, with various levels of experience, to executive social strategies. Feature Employees.

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PYMNTS

JULY 2, 2018

The trend comes at a time when brands are facing other changes on the social media site. Ten direct-to-consumer companies recently surveyed by Digiday all said their marketing plans are relying less on Facebook, as focus and dollars shift to other online marketing channels — and that includes Instagram , owned by Facebook.

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PYMNTS

JANUARY 30, 2020

Continuing its strategy to enhance and move beyond website domain management, GoDaddy will acquire social media start-up company Over, according to published reports Wednesday (Jan. They didn’t know what to post or how to make that post really sing.”. Terms of the deal were not disclosed.

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Abrigo

JULY 13, 2023

A scam usually begins with online contact via social media or dating apps. Many victims are lonely or isolated and don’t understand cryptocurrency markets. Today’s pig butchering scams usually involve investment schemes and cryptocurrency fraud. The most vulnerable and targeted group is older adults (over 60), with a reported 3.1

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PYMNTS

OCTOBER 16, 2019

The social media site faced accusations that its ad-targeting platform — which allows ad buyers to select what demographic groups they want to target with their advertisements — was allowing and encouraging financial institutions (FIs) to violate non-discrimination provisions of the Fair Housing and Truth in Lending Acts.

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The Financial Brand

APRIL 19, 2020

Social media is a shifting target for banks and credit unions. Here's how to pull it off. The post Why Organic + Paid Social Is a Powerful Strategy for Financial Marketers appeared first on The Financial Brand. The key is a coordinated organic and paid strategy.

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The Financial Brand

JUNE 14, 2016

To maximize the impact of your social media initiatives, you need to think mobile-first and optimize your marketing for mobile devices.

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Social Assurance

AUGUST 12, 2014

Social Media is no longer a person nor is it a department. In a time where branches are closing and many banks are moving to become more centralized, social media is decentralizing. In the 90’s we used email much like many use social media today. Social media has begun to take much of the same course.

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PYMNTS

FEBRUARY 17, 2020

Breton said he’ll decide by the end of the year if he wants to adopt a set of stringent rules as a way for the EU to set out ironclad responsibilities for social media platforms and regulate them. He said that Facebook had failed to mention its own market dominance and that its rules had not set up any responsibilities.

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Social Assurance

OCTOBER 25, 2019

Figuring out how to dress up your social channels is a lot like trying to find a Halloween costume. This season, we’re here to help you avoid getting spooked by your social channels with tips and tricks for popular platforms. Overall, social media is an ongoing learning process with apps and updates constantly emerging.

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Abrigo

SEPTEMBER 11, 2015

Twitter may not be the first site that comes to mind for job hunters, but the numbers don’t lie – in 2012 eight million applicants found jobs using the social media application. A marketing firm in Dallas uses the site to perform first round intern interviews.

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