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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”. Irrelevant, Ill-Suited Info. Digital Deliverance For Financial Content.

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PayPal Invests In Extend As Merchants Seek New Ways To Boost Online Conversion

PYMNTS

Even online merchants who offer customers extended warranties at the time of sale traditionally see about a 4 percent or 5 percent conversion rate. Meritech Capital led the funding round, with participation from existing investors Great Point Ventures and Shah Capital Partners.

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BNPL Is Poised To Light Up The COVID Holidays With Affordability

PYMNTS

Debatably the most impactful payments innovation of recent years — and that’s saying something — BNPL is having a massive impact on retail, as evidenced by the proliferation of brands and the steady flow of venture capital to players that are defining the space. Bridge Millennials Crossing Over To BNPL. percent of bridge millennials.”

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Black Friday Heads Toward Shades Of Gray

PYMNTS

This latest study also showed that Black Friday will be a digital-first holiday – and perhaps even digitally dominated. In fact, a PYMNTS data project that studied Black Friday in 2019 found that only 20.2 percent shopped online during Black Friday last year, which was double the 2018 number. And then there are the millennials.

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Banking for the Digital Generation: Attracting & Retaining Millennials

NCR

Coming of age during the last recession and being subjected to the barrage of headlines about financial executives misbehaving, many Millennials are distrustful of established financial brands and institutions. are in the bottom 10 of the least loved brands by Millennials. are in the bottom 10 of the least loved brands by Millennials.

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Step Aside, Millennials — Why Fintechs Are Targeting Baby Boomers & Retirees

CB Insights

Fintech is often associated with digital tools targeted at tech-savvy millennials. They make up close to 25% of the total US population and are by far the wealthiest generation — and will continue to be so until at least 2030, according to a 2015 Deloitte study. . Source: Capital One. Source: Deloitte. Source: Kindur .

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Consumers Optimistic About Future Credit Journey

PYMNTS

billion, Black Friday rung up $3 billion in online sales alone and the shopping has continued with experts and indicators pointing to a solidly growing 2017. Capital One just release the results of its first Credit Confidence Study of 2,300 people who are new to establishing credit, building or rebuilding their scores.

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