article thumbnail

New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”. Irrelevant, Ill-Suited Info. Digital Deliverance For Financial Content.

Study 196
article thumbnail

Baby Boomers Vs. Millennials: Who Budgets Better When It Comes to Saving?

PYMNTS

There’s no disputing that fact — between saving for retirement to building up capital for a new home or a college education, there’s no shortage of life decisions that revolve around money. While this may seem like the best bet, research studies would have us believe otherwise by leaning in the opposite direction.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

BNPL Is Poised To Light Up The COVID Holidays With Affordability

PYMNTS

Debatably the most impactful payments innovation of recent years — and that’s saying something — BNPL is having a massive impact on retail, as evidenced by the proliferation of brands and the steady flow of venture capital to players that are defining the space. Bridge Millennials Crossing Over To BNPL. percent of bridge millennials.”

article thumbnail

Biz2Credit Tells Banks To Stop Fixating On Millennials

PYMNTS

Since banks typically want to see at least three years of financal data when making funding decisions, our study confirms that established businesses with higher annual revenues are more likely to be approved for loans than newer companies owned by younger applicants.”. The media focus on Millennials as if there is no other growth group.

article thumbnail

Black Friday Heads Toward Shades Of Gray

PYMNTS

This latest study also showed that Black Friday will be a digital-first holiday – and perhaps even digitally dominated. In fact, a PYMNTS data project that studied Black Friday in 2019 found that only 20.2 Based on the results of this latest study, PYMNTS estimates that 84 million U.S. And then there are the millennials.

article thumbnail

Target Pilots Buy Now Pay Later With Sezzle

PYMNTS

customers in a recent study saying they’d used BNPL to buy things, and 56 percent chose such plans to defer costs without gaining interest if they were using a credit card. Meanwhile, millennials and Gen-Z spent 44 percent and 72 percent more on orders if BNPL was available as an option, the Tracker says.

article thumbnail

Banking for the Digital Generation: Attracting & Retaining Millennials

NCR

Coming of age during the last recession and being subjected to the barrage of headlines about financial executives misbehaving, many Millennials are distrustful of established financial brands and institutions. are in the bottom 10 of the least loved brands by Millennials. are in the bottom 10 of the least loved brands by Millennials.