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Costco Tops Consumer Experience Study

PYMNTS

Providing top-notch user experiences online and on mobile isn’t limited to retail categories. According to a new study from app research firm Dynatrace, one brand reigns supreme in this competition – and it might not be the most intuitive winner. percent of the time. However, a slip of just 1.06

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Transforming the User Experience: Five Steps to Boost Conversions for Your Financial Brand

Digital Growth Institute

However, many financial brand websites fail to reflect this truth, as revealed by digital secret shopping studies. In this article, we’ll show you how to transform the pain points costing your financial brand millions of dollars into valuable opportunities.

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5 Consumerism Tips for Healthcare

Perficient

And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business (B2B) sales are being rewired around customers and end users.

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It’s a Program, Not a Project: Designing Websites for Accessibility

Perficient

Designing with accessibility in mind creates a better site/experience for all users. An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. Using text instead of images when possible.

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GEICO, State Farm, Nationwide, Progressive, USAA Top Q1 2022 Mobile Insurance Scorecard

Perficient

3) Tell Me – Authentic, Relevant Brand Messages and Experiences. Leveraging technology in a personalized user experience is a critical way we will make this come true. I’ve long advocated that personalization includes three essential elements: . 1) Know Me – Data & Analytics Relevant to the Customer.

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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. You can view the webinar on-demand by going to The Financial Brand site at this location.

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How Headless Commerce Can Level The eCommerce Playing Field

PYMNTS

One study shows that for 77 percent of these retailers, developing a solution that can allow them to attain levels of order management efficiency comparable to Amazon is now a top priority. According to the same study , 62 percent of top retailers believe headless commerce can improve conversions and consumer engagement.

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