Special K, Other CPG Brands Step Up D2C Efforts
PYMNTS
OCTOBER 5, 2020
20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. Its Objective wellness brand, according to the website Glossy , is being redesigned and rebranded about a year after it was first introduced. The promotion started Sept. Another marketing move can be seen from Clorox.
Let's personalize your content