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Special K, Other CPG Brands Step Up D2C Efforts

PYMNTS

20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. Its Objective wellness brand, according to the website Glossy , is being redesigned and rebranded about a year after it was first introduced. The promotion started Sept. Another marketing move can be seen from Clorox.

Branding 183
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NEW DATA: The Six Reasons Why More Consumers Are Buying Directly From Brands

PYMNTS

These are among the key findings that have emerged from PYMNTS’ latest research study, D2C And The New Brand Loyalty Opportunity , a collaboration with sticky.io. PYMNTS research reveals some dramatic shifts in how consumers are obtaining CPG brands both online and offline. percent bought new retail product brands.

Branding 245
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Kroger, Walgreens Pool Resources In Retail Procurement Alliance

PYMNTS

Kroger and Walgreens are expanding their partnership to create a new group purchasing organization (GPO) called the Retail Procurement Alliance, which will pool resources to cut costs and advance innovation, the companies said in a press release on Wednesday (Dec.

Resources 132
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The Habit Restaurants Now Owned By Yum! Brands

PYMNTS

Brands, which also claims Taco Bell, Pizza Hut, Kentucky Fried Chicken and other luminaries of American fast food under its belt, according to a release. has counted a fast-casual brand among its arsenal of eateries. Franchisees will have new opportunities with another brand added, he pointed out. This marks the first time Yum!

Branding 141
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Can The New England Patriots Brand Survive Losing Tom Brady?

PYMNTS

But while Brady won’t win any more titles for New England, his branding story is just getting started. By contrast, the Patriots’ branding problems are just beginning, experts say. People don’t see the distance between the brand and the person. People don’t see the distance between the brand and the person.

Branding 146
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Facebook Teams With Surge For India VC Brand Incubator

PYMNTS

Facebook has connected with Sequoia Capital India’s Surge accelerator initiative to roll out the fourth version of the VC Brand Incubator program in India, Deal Street Asia reported. The partnerships bring mentorship, industry insights, guidance on best practices, and other resources to SMBs.

Branding 116
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Digital Exercise Brands Get Pumped Up As In-Person Fitness Loses Muscle

PYMNTS

With athleisure brands like Lululemon doing better than expected numbers on the strength of “lockdown chic”— running shoes and yoga pants — trendlines continue to point to permanent digital shifts in how we do fitness. As PYMNTS reported in early July, the ongoing consumer lockdown led connected-bike company Peloton to register $524.6

Exercises 206