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Facebook Teams With Surge For India VC Brand Incubator

PYMNTS

Facebook has connected with Sequoia Capital India’s Surge accelerator initiative to roll out the fourth version of the VC Brand Incubator program in India, Deal Street Asia reported. The partnerships bring mentorship, industry insights, guidance on best practices, and other resources to SMBs.

Branding 116
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Can The New England Patriots Brand Survive Losing Tom Brady?

PYMNTS

But while Brady won’t win any more titles for New England, his branding story is just getting started. By contrast, the Patriots’ branding problems are just beginning, experts say. People don’t see the distance between the brand and the person. People don’t see the distance between the brand and the person.

Branding 146
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Using Communication To Make Your Brand Unforgettable in 2018

PYMNTS

This means making yourself available where your audience is comfortable, whether that’s the phone, a certain form of social media, or face-to-face. This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable.

Branding 142
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How to Write a Social Media Policy for Your Financial Institution

Long Lasting Ideas

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. For your reference, here are links to resources to get started.

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Building Fintech Brand Authority Through Earned and Owned Media

William Mills

Owned media includes anything that is produced and housed on the company’s own channels, including its website, emails or social media platforms. Owned media is not only crucial for SEO , it also helps position the company as a helpful resource. Typically, this encompasses all content marketing activities.

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How CUs Can Leverage Loyalty Programs To Boost Their Brands And Retain Members

PYMNTS

Loyalty programs such as these ultimately help CUs retain members, generate referrals and create effective brand awareness, she said. TDECU launched a referral program this month that enables members to provide contact details for friends and family or to share membership offers via social media, according to Thompson.

Branding 216
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Social Media Trends 2020 – LinkedIn Best Practices

Social Assurance

The most professional social media site has evolved to meet its users’ needs and the difference could surprise you. It may be time to rethink what you know and learn how your financial brand can capitalize on these upcoming trends. Don’t forget to catch our webinar about the State of Social Media 2020.