PYMNTS

APRIL 20, 2018

In a press release, HMNY said Moviefone is its second acquisition in the consumer entertainment industry, giving it another pillar in its efforts to build out its content marketing strategy and advertising revenue platform for MoviePass.

Marketing Strategies 100

Marketing Strategies Analytics Resources Strategy 100

Social Assurance

MARCH 8, 2021

Although financial brands continue to struggle in determining whether Snapchat is a viable channel to grow their business, understanding emerging generational preferences can’t be ignored. Determining how your brand can capture their attention and engage them is a crucial strategy for future growth and brand loyalty.

Branding 15

Branding Strategy Community Study 15

Abrigo

NOVEMBER 30, 2015

The last option is to work with a firm that is focused on developing an integrated marketing strategy specifically tailored toward accountants that includes website development and design. Furthermore, it should all be measurable so that you can assess performance and optimize your strategy.

Marketing Strategies 150

Marketing Strategies Strategy Taxes Resources 150

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Gonzobanker

OCTOBER 26, 2021

Whatever the good intentions of these new mandates, any new compliance orders require resources, change management, and an understanding of the unintended risks that could arise. It must be what pours out from the culture, the leadership, the brand, and the operations of a modern banking institution.

Leadership 97

Leadership Compliance Strategy Branding 97

Social Assurance

NOVEMBER 19, 2021

A good marketing budget starts with determining where your financial brand wants to go. Decide company goals early on and let these help guide your marketing budget planning process. Marketing strategies must evolve in order to stay relevant to the modern customer.

Marketing 29

Marketing Branding Marketing Strategies Strategy 29

William Mills

AUGUST 30, 2018

SEO should always be kept in mind when adding to your content marketing strategy. You’ll also likely have the opportunity to be a guest on other FinTech podcasts, which can help introduce your brand to new audiences that are interested in FinTech. Brand Awareness Generation. SEO Benefits. Easily Target Your Niche.

Fintech 41

Fintech social media Branding Marketing Strategies 41

Long Lasting Ideas

AUGUST 7, 2014

Form a Committee – Social media is not just a marketing communications tool, and the policy needs to address several areas that should include representation from marketing, compliance, human resources and upper management. For your reference, here are links to resources to get started. IBM Social Computing Guidelines.

social media 69

social media Policies How To Handbook 69

Social Assurance

JANUARY 21, 2022

For financial brands, International Data Privacy Day is an opportunity to educate customers. Pro Tip: A content marketing strategy isn’t nice to have, but a need to have. Creating a calendar that includes national days of the year and setting a posting cadence are two of the first steps to building your strategy.

Data 31

Data Marketing Branding Examples 31

Cisco

MAY 25, 2021

Shift from customer acquisitions to customer service and retention -> 95% of consumers say customer service is an important factor in their choice of loyalty to a brand. For additional resources, check out the webinar conversation recording with Chris, Jeff & Tom here and visit Cisco’s Financial Services home page today.

Strategy 71

Strategy Mobile Study System 71

Social Assurance

DECEMBER 4, 2020

This year’s report also takes an additional look at how brands regrouped on their marketing strategies and began preparing for next year. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below. Download Our Marketing and Compliance Report. Upcoming Webinar.

Compliance 15

Compliance Marketing Report social media 15

The Financial Brand

MAY 5, 2019

Time is running out for bank and credit union teams that haven't started investing time and resources in finding their digital marketing path. The post 4 Digital Challenges Financial Marketers Must Overcome Immediately appeared first on The Financial Brand.

Marketing 33

Marketing Resources Branding Marketing Strategies 33

Gonzobanker

AUGUST 5, 2019

Marketing needs to go beyond execution and make a more strategic contribution. The title of a recent Financial Brand article asks the question, “Are Financial Marketers Worthy of C-Suite Status?” All marketing departments work hard to serve their internal customers. Strategic use of technology and digital marketing.

Marketing 112

Marketing Groups Branding Strategy 112

The Financial Brand

DECEMBER 19, 2018

At the same time, there are hugely successful companies that are achieving extraordinary results with minimal resources. The post 5 Keys To The Transition From The Marketing Age To The Experience Age appeared first on The Financial Brand. What’s their […].

Marketing 26

Marketing Resources Branding Company 26

Gonzobanker

JUNE 25, 2021

Understanding the resource investment (both up-front and ongoing) and return (incremental versus immediate payback) and starting with a narrow, well-defined scope will be critical to success. Actionable: Tailor questions to separate the experience from general brand or policy perception. Customer Experience. Redefine excellent service.

Customer Experience 105

Customer Experience Fraud Policies Training 105

Social Assurance

OCTOBER 13, 2021

I do not want to diminish the power that social media places in our marketing strategy, nor undervalue the real challenges we face as a society with social media. Still, any social media strategy has got to start with a good content strategy. The content you create is intended to do something.

social media 15

social media Strategy Marketing Strategies Marketing 15

Long Lasting Ideas

JANUARY 19, 2015

The results can bring in new customers and increase brand reach, often globally, while reducing advertising costs. Bank Marketers: Get Proactive with Customer Testimonials. Bank marketers can use testimonials as an approach to build a resource of positive stories from satisfied customers.

Marketing 40

Marketing social media Online Marketing Strategies 40

Jessica Ellerm

FEBRUARY 11, 2016

With little to no brand awareness, competitors with deep pockets, and few to no deposits in your prospective clients’ trust banks, the long, slow climb to success is in front of you, rather than behind. Can you contribute resources towards their general marketing efforts, with a caveat they reference you?

Fintech 40

Fintech Strategy Marketing Strategies Training 40

The Emmerich Group

MARCH 18, 2013

They learned it in marketing school. But quick, name a few marketing professors who’ve made a fortune with their marketing strategies. They teach branding, creativity, how to build slogans, how to order paraphernalia with logos on “stuff,” how to do campaigns and product launches. THAT is your brand.

Marketing 28

Marketing How To Branding Strategy 28

South State Correspondent

MAY 2, 2022

Add more resources, and you get more customers. As mentioned above, it takes focus away from creating a brand and a value proposition in a product. Since a bank has an omnichannel approach, there is often misalignment between mobile, online banking, the branch network, marketing, and management. It is easy to understand.

social media 195

social media Management Marketing Resources 195

Social Assurance

DECEMBER 17, 2021

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. What is a Content Marketing Strategy? How to Create Your Content Marketing Strategy.

Strategy 15

Strategy Branding Marketing Marketing Strategies 15

Social Assurance

OCTOBER 22, 2021

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. Do you have a strong brand identity?

Branding 15

Branding Marketing social media Marketing Strategies 15

Perficient

MARCH 1, 2021

award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? ? ? ? ?. Don’t miss a single episode of Here’s Why. Subscribe to Here’s Why.

Marketing 309

Marketing Study Video Phoenix 309

William Mills

MAY 10, 2016

The idea is to popularize the kind of resources that only pro investors have had access to. The platform does apparently have other resources for startup investing, will have to check website for that. ^SR. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing.

San Jose 40

San Jose Customer Experience Mobile social media 40

Social Assurance

DECEMBER 20, 2016

Our platform provides a great way to streamline your social processes and help execute your marketing strategy. Financial Brand https://thefinancialbrand.com/. Messaging Apps – The ability to directly message your consumers is a valuable resource and a great PR tool. Customer experience is the heart of marketing.

social media 12

social media Tools Video Branding 12

William Mills

MAY 11, 2016

If you have a large retail investor base, and no resources to interact with them, then perhaps there some value? ^SR. What’s the market strategy? Branded version is available. ^KT. As a co-branding solution, it would work very well. Showing using a brand new device on a brand new connection.

Video 40

Video Mobile social media Analytics 40

William Mills

JULY 26, 2018

Understanding your marketing goals will help better focus your video marketing strategy and decide when video is the best option. Just remember, not everyone who sees your video on social media will be a qualified lead—however, it’s a great way to build awareness of your brand. Paid Social Media.

Video 41

Video Marketing social media Fintech 41

William Mills

MAY 9, 2018

We license the technology to HW vendors and brands. Today, they understand why something is important and what action to take using company resources. ^WM. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. Presenters: Ted Brown. Jonathan Crossman.

Security 40

Security Samsung Strategy San Jose 40

CB Insights

DECEMBER 14, 2017

In the process, these brands, spanning everything from detergent to sneakers, are radically changing consumer preferences and expectations. These well-positioned startups are not just competing with some of the biggest retail brands in mattresses, razors, shoes, and more, by launching their own brands.

Video 78

Video Branding Company Strategy 78