Perficient
JULY 20, 2020
What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.
PYMNTS
OCTOBER 30, 2018
Maybe it’s the reputation of a brand that lowers the mental resistance to inputting payment and personal details on a mobile device to complete a transaction. Good UX vs. Security. That said, Oosthuizen noted, those younger developments often tend to focus on “good UX and the consumer experience — in terms of what works.
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Perficient
APRIL 4, 2022
3) Tell Me – Authentic, Relevant Brand Messages and Experiences. We also help them achieve enterprise-wide operational excellence.? I’ve long advocated that personalization includes three essential elements: . 1) Know Me – Data & Analytics Relevant to the Customer.
Perficient
FEBRUARY 25, 2021
Our story so far has explored the gap between what customers expect and what brands deliver. When CX responsibility is divvied up across functional areas, brand consistency is likely to suffer. Customers expect dependable, connected experiences from brands. And now that improvements have been identified, it’s go-time — right?
PYMNTS
MARCH 9, 2020
Now the buyer clicks on Dress Store A, where the home page shows the typical UX with the logo, total inventory tabs and generic images. In a standard model, that consumer would search on “job interview dresses” (maybe starting on Amazon instead of Google). The search page would be populated with retailers. Now let’s go headless.
CB Insights
SEPTEMBER 21, 2017
” At the bottom of the first page of these same search results is an article highlighting Amazon’s first branded foray into insurance on its own platform: the launch of Amazon Protect in the UK. In terms of UX, the purchase flow for Amazon Protect is integrated directly into the checkout process, as shown below in orange.
Perficient
NOVEMBER 20, 2020
Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences. Photo and video shoots require a big investment in time and budget and the end result may be just a single asset or a few shots for you to use. For example, let’s say you sell pickup trucks.
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