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Your Guide to Healthcare Personas

Perficient

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them. Perhaps: Unengaged Young Millenial.

UX 332
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Why Legacy Banks Have Mobile App Advantages

PYMNTS

Maybe it’s the reputation of a brand that lowers the mental resistance to inputting payment and personal details on a mobile device to complete a transaction. Good UX vs. Security. That said, Oosthuizen noted, those younger developments often tend to focus on “good UX and the consumer experience — in terms of what works.

Mobile 184
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The BaaS Gold Rush is On

Gonzobanker

However, if BaaS is ever going to enhance shareholder value, bankers need to ensure they have the strategic focus, operational savvy, and execution commitment to do it right. infrastructure and the capacity to manage a BaaS strategy to significantly complement the core business. 4: Not every fintech will scale to “white whale” status.

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How Headless Commerce Can Level The eCommerce Playing Field

PYMNTS

Now the buyer clicks on Dress Store A, where the home page shows the typical UX with the logo, total inventory tabs and generic images. One study shows that for 77 percent of these retailers, developing a solution that can allow them to attain levels of order management efficiency comparable to Amazon is now a top priority.

Retail 208
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Is a Zombie Core Eating Your Bank’s Brain?

Gonzobanker

Being on a zombie core doesn’t have to end in an apocalypse, as long as you know how to manage the system – and the vendor. Just as body parts slough off zombies, experienced developers, support staff, account representatives and management have left the zombie cores, resulting in continued declines in support levels.

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15 Ways We Are Using ChatGPT in Banking

South State Correspondent

How Bankers Will Use This Amazing Tool Bankers can use ChatGPT in various ways to improve their productivity, operations, and customer experience. How should I pitch treasury management services? What are common UX issues for bank web pages? Customers can better get data on subscriptions, brands, cash flow, and changes.

Tools 370
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A Look At Amazon Protect: Amazon’s Warranty Insurance Brand Expands In Europe

CB Insights

” At the bottom of the first page of these same search results is an article highlighting Amazon’s first branded foray into insurance on its own platform: the launch of Amazon Protect in the UK. In terms of UX, the purchase flow for Amazon Protect is integrated directly into the checkout process, as shown below in orange.