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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. It would do that by using technology, design, and data science to provide a customer experience that would generate its publicity.

Branding 221
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Build your community bank’s brand with swag

Independent Banker

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. Building brand identity. By Judith Sears.

Branding 167
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How Customer Reviews Provide Lifeblood For Restaurant Operations

PYMNTS

How Customer Reviews Provide Lifeblood To Restaurant Operations. The days of stopping by brick-and-mortar establishments to check out menus and sample food are long gone, replaced by scanning social media accounts, hashtags, user reviews and digital images before selecting where to spend hard-earned money.

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TikTok Doubles Sales To $35 Billion Despite Bans, Layoffs

PYMNTS

Chinese social media app TikTok — the world’s biggest startup — grew operating profit to $7 billion after parent company ByteDance saw revenue at about $35 billion last year, Bloomberg reported. The Chinese company had an estimated operating profit of below $4 billion the prior year, according to Bloomberg.

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Retail Pulse: Kohl’s To Curate Brands With Facebook; Domino’s Rolls Out eBike Tie-Up

PYMNTS

Brick-and-mortar retailers are teaming up with social media platforms to curate labels for their stores and their websites. Kohl’s , for instance, will bring emerging brands to over 50 physical retail locations and online starting in the fall through Curated By Kohl’s. In Other Brick-and-Mortar News.

Branding 101
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Fleet Feet: Running Shoe Retailer Sprints With Technology

PYMNTS

The Carrboro, North Carolina-based chain has used its technology-first strategy to get, keep and grow its customer base – even while its stores were shut down early in the pandemic. Fleet Feet has come up with proprietary technology to address that. More than one million Fleet Feet customers have used the technology.

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Lost Pet Posters Get An Upgrade For The Digital Age

PYMNTS

And the idea is to take advantage of the ongoing rise of mobile commerce and social media to create, in essence, digital communities centered around pets — and not just ones that spark to life when little Fido goes missing, or plots an escape from a dog park or a particular section of the beach in the summer. Social Media Aspect.