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Agency, Interrupted: Insourcing, Digital Consultancies, and How to Work With Agencies

Perficient

Digital agencies merged decades-old creative and marketing experience with emerging user experience and interactive technology expertise to accelerate the dot com boom and give countless brick and mortar companies their digital start. But, as brands commoditize digital offerings, creative is not enough.

How To 508
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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Elements of Delivering a Personalized Experience.

Industry 294
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The Benefits of Utilizing a Progressive Web Application in Digital Commerce

Perficient

There is a tremendous opportunity for a unified and consistent experience across almost all user devices with the various advantages and mature technology PWAs utilize. Operational costs associated with PWAs are a fraction of its cost to run and maintain native apps long-term. The Advantages of PWAs.

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GEICO, State Farm, Nationwide, Progressive, USAA Top Q1 2022 Mobile Insurance Scorecard

Perficient

3) Tell Me – Authentic, Relevant Brand Messages and Experiences. Personalization is but one key element of this, enabled by technology and implemented using design thinking. Leveraging technology in a personalized user experience is a critical way we will make this come true.

Mobile 294
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5 Consumerism Tips for Healthcare

Perficient

Consumers expect technology to work intuitively, regardless of its underlying complexity. And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Consumerism has reached critical mass in healthcare.

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Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness

PYMNTS

This month’s Deep Dive examines loyalty programs’ significance for retaining members, generating customer referrals, adding cost efficiency and enabling user-generated content, such as ratings, that can help boost brand awareness. The Member-CU Loyalty Disconnect . The same was said by 57.1 Likewise, 33.3

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New Canadian Digital-Only Bank Banking On User Experience

PYMNTS

The challenge for the bank will be remaining competitive when the interest rate is ultimately dialed back and the offering itself – namely its features and user experience — need to steer the ship. The focus for us has to be customer experience,” Dickinson explained of the pause due to speed of growth. Canadian to the core.