Remove Branding Remove Marketing Remove Technology Remove User Experience
article thumbnail

Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

Meeting 443
article thumbnail

Addressing the Need for Personalization in the Financial Services Industry

Perficient

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. population (just over half of the U.S.

Industry 294
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Consumerism Tips for Healthcare

Perficient

Consumers expect technology to work intuitively, regardless of its underlying complexity. And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Consumerism has reached critical mass in healthcare.

article thumbnail

Restaurant Ordering Apps, Cloud Technology, Cash Hoarding Top This Week’s News

PYMNTS

We have deep dives into in-house restaurant ordering apps and cloud technology, as well as a report on banks running short on large bills amid the coronavirus crisis. The drop in the stock market has led some banks to run out of big bills as clients reportedly arrived take as much money out of their accounts as they could.

article thumbnail

New Canadian Digital-Only Bank Banking On User Experience

PYMNTS

The challenge for the bank will be remaining competitive when the interest rate is ultimately dialed back and the offering itself – namely its features and user experience — need to steer the ship. The focus for us has to be customer experience,” Dickinson explained of the pause due to speed of growth. Canadian to the core.

article thumbnail

It’s a Program, Not a Project: Designing Websites for Accessibility

Perficient

Designing with accessibility in mind creates a better site/experience for all users. An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. Accessibility Belongs in the Design Phase.

UX 531
article thumbnail

SAFE Credit Union Brings Targeted Marketing To An Increasingly On-Demand World

PYMNTS

PYMNTS’ Credit Union Innovation Index found that CU members may not prioritize the latest technologies as much as bank and FinTech customers do, but they still value easy-to-use mobile apps and online capabilities. One CU upgrading its mobile technology is SAFE Credit Union , which has more than $2.3 Crunching The Numbers .

Marketing 131