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Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness

PYMNTS

Although CU members want innovation in member loyalty and rewards, most credit unions are not delivering these programs up to the desired standards. Credit union members’ high expectations when it comes to loyalty innovation do not necessarily make or break their banking relationships. Loyalty Innovation Strategies .

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Payments Innovation: Brand Of Choice Driven By Consumer Experience

PYMNTS

Not innovating is not an option. Perhaps in the early days of digital banking and mobile apps, innovative technology was a “nice to have,” but that is no longer the case. The Bank Innovation Readiness Index , in collaboration with payments solutions provider i2c , provides evidence to back that up.

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Innovation Is Key to Credit Union Survival

PYMNTS

The 2020 Credit Union Innovation Index , conducted in partnership with PSCU , found that over 20 percent of members would drop their current CU over lack of innovation. The share of CU members reporting they were willing to change primary FIs over insufficient innovation increased by 4.6 percent to 21.9 Competitive Threats.

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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Marketing 294
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GEICO, State Farm, Nationwide, Progressive, USAA Top Q1 2022 Mobile Insurance Scorecard

Perficient

While mobile has long been a part of the carrier offering – pay a bill, get an ID card, file a claim – this survey reflects the evolution of insurers from transactional into personalized servicing. 3) Tell Me – Authentic, Relevant Brand Messages and Experiences. 1) Know Me – Data & Analytics Relevant to the Customer.

Mobile 294
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As QSRs Embrace Digital, PepsiCo Ups Its Innovation Game

PYMNTS

When it comes to innovation, go to the source. has joined the ranks of companies and brands setting up innovation labs. QSR Innovation. The PepsiCo innovation effort comes at a time of significant technology development in the world of restaurants, including quick service restaurants (QSRs).

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Tapping Into Mobile Dining Innovation With QSR Apps

PYMNTS

To help diners make the best use of their mobile devices to order meals, quick-service restaurants (QSRs) are tapping into mobile innovations. Technology that lets diners place their orders for pickup or delivery has become more common, and mobile devices are serving more restaurant functions than they have in the past.

Mobile 144