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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.

Branding 378
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Insights from Microsoft Ignite 2020 on the Future of Microsoft SharePoint #MSIgnite

Perficient

Use SharePoint Framework (SPFx) if you must customize the UX, but ensure the app is built for both Teams and SP. Search improvements will continue to make information more easily accessible and provide insights. Rich UX experiences with Microsoft Lists. Teams is the preferred UX for accessing SharePoint over time (IMO).

UX 420
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How Incorporating Motion Design on Websites Improves Overall Business

Perficient

Motion design can tell a business’ story at a deeper level, evolve the brand, enhance the user journey, and leave a lasting impact on the consumer. To make a lasting effect on your consumers and elevate your brand with motion design, here is what to focus on: Seeing Your Site from a User’s Point of View. Help Guide the User.

Video 509
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Your Guide to Healthcare Personas

Perficient

Healthcare consumer: May or may not know, but regardless isn’t going to act on that information until she’s emotionally ready to do so. What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions.

UX 332
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It’s a Program, Not a Project: Designing Websites for Accessibility

Perficient

An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. Designing with accessibility in mind creates a better site/experience for all users. Using text instead of images when possible.

UX 531
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Is UX The Key To Mobile Wallet Breakout?

PYMNTS

With this in mind, PYMNTS recently spoke with Leo Castro, vice president of product marketing and brand for BigCommerce , an eCommerce platform, about the opportunities and challenges of trying to eliminate virtual checkout cart abandonment and converting tech-savvy shoppers into buyers. Importance of nailing UX.

UX 100
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Iterative Design for Quick Turn-Around Projects

Perficient

Consumers are looking to the companies and resources they trust to understand relevant, rapidly evolving information and guidance. As customer needs and relevant information continue to change at a fast pace, organizations are increasingly leveraging iterative design approaches to launch new digital experiences as quickly as possible.