PYMNTS

FEBRUARY 19, 2020

Legacy brands like Clorox and General Mills are facing increased competition due to store placement by retailers using their own data gathering practices to see what customers prefer to shop for and how they behave in stores, according to a report by The Wall Street Journal. It used to be more of a personal relationship,” he said.

Branding 181

Branding Retail Video Data 181

PYMNTS

MARCH 26, 2020

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. Who you were before the crisis should inform who you are during the crisis. And who you were was your brand. “A

Branding 145

Branding Retail social media Customer Experience 145

PYMNTS

MAY 19, 2020

in January accidentally exposed personal information about 250,000 of its customers that could have been accessed by anyone, The Hacker News reported. based in Sao Paulo, inadvertently left hundreds of gigabytes of its customers’ personal and payment-related information publicly available online. Natura & Co.

Data 234

Data Branding National Cards 234

PYMNTS

JULY 21, 2020

To bolster its financial status and let it better compete in a difficult retail climate, Tailored Brands plans to make changes that will lead to a reduction of roughly 20 percent of its corporate positions by the conclusion of fiscal Q2. The company, whose brands include Jos. The company has roughly 1,400 U.S.

Branding 130

Branding Retail Compliance US 130

PYMNTS

MAY 29, 2017

has named Michael Furlow its new chief information officer and senior vice president of information technology. Food Business News reports that prior to joining Denny’s, Furlow was chief information officer for Red Robin Gourmet Burgers from October 2015 to April 2017. Denny’s Corp.

Technology 116

Technology Branding Groups System 116

PYMNTS

APRIL 6, 2020

Brands Inc. , the owner of KFC, has reportedly informed landlords in South Africa that it is withholding rent. In separate news, Restaurant Brands International, the parent company of Burger King, will defer rent and boost North American franchisees with extra cash as part of its COVID-19 pandemic response per a report in late March.

Branding 130

Branding Retail Policies Meeting 130

PYMNTS

OCTOBER 10, 2018

Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture. Today, throwing digital marketing dollars at influencers seems like such a common and obvious move for a brand trying to tap into millennial consumers that it’s barely a news event at this point.

Branding 184

Branding social media Marketing Millennials 184

PYMNTS

MARCH 17, 2020

L Brands, Inc. , At the same time, the retail brand’s home office associates have been asked to telecommute from their residences if they can. L Brands Inc. The company also said in the announcement, “These decisions will be re-evaluated as new information becomes available regarding the COVID-19 pandemic.”. L Brands Inc.

Branding 131

Branding United States Retail Apple 131

PYMNTS

JUNE 18, 2018

One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram , and, if successful, could forge a path for brands that want to sell directly to online consumers. This format created urgency and exclusivity for would-be shoppers — a key tactic for brands and retailers alike to increase conversion.”.

Branding 108

Branding Online social media Retail 108

PYMNTS

MARCH 16, 2018

What does it take for a fashion brand to stay on top of the trends? But not all brands excel at crawling the web for information relevant to their businesses. “A Brands and retailers work on a global scale, after all. For multinational brands, this functionality could help perfect their local pricing.

Analytics 162

Analytics Branding Retail Trends 162

PYMNTS

JANUARY 17, 2020

Amazon’s relationships with big brands on their platform is looking quite a bit less healthy than it once was, while Walmart has seen grocery services lose some ground in terms of consumer appreciation, according to a recently released ranking. Big News of the Week: Another Big Brand Break-Up. Another one bites the dust. online spend.

Branding 139

Branding Retail Meeting Report 139

PYMNTS

DECEMBER 18, 2018

For starters, these retailers are turning to simple web interfaces that present information in a clear way. By taking out the intermediary, millennial-focused brands can offer products made with good materials at sensible prices, and presumably save customers more money by picking up the tab for shipping. Instagram-Friendly Retail.

Millennials 165

Millennials Branding Retail Strategy 165

PYMNTS

NOVEMBER 19, 2019

In what is reportedly its first acquisition of an Asian beauty brand, Estee Lauder Cos. Have & Be also owns Do The Right Thing, a men’s grooming brand. billion, Estee Lauder noted, although no other financial information was shared. by buying hot brands and focusing on younger shoppers across the industry.

Branding 101

Branding social media Millennials Report 101

PYMNTS

SEPTEMBER 9, 2020

Or, merchants should explain their sites’ security measures — why companies are asking consumers to provide certain information and how firms will (and will not) use it. She said a “trust halo” that surrounds the payment product often acts as a boost for other brands. It’s predictable.

Branding 220

Branding Online Retail social media 220

PYMNTS

MAY 18, 2018

There is no shortage of direct-to-consumer mattress brands as mattress sales move from brick-and-mortar retail to eCommerce. One brand, though, saw a market opportunity as brands like Casper and Leesa took off. But the brands currently on the market were a useful learning experience for Nectar. A Thicker Mattress.

Branding 128

Branding Retail Strategy Mobile 128

PYMNTS

JUNE 15, 2017

Easier said than done in an age where merchants and firms of all stripes and sizes are inundated with information that flows lightning quick, offering clues and confirmation of good actors and bad. The true value of this information is then diluted. That can hurt sales, which erodes customer satisfaction and loyalty.

Fraud 115

Fraud Data Tools Management 115

Chris Skinner

JUNE 8, 2017

Even today he claims they have achieved double digit … The post A brand new Clearing Bank for Britain appeared first on Chris Skinner's blog.

Branding 206

Branding Meeting System Regulation 206

PYMNTS

JULY 31, 2019

Chief Executive Officer Dirk Van de Put said in a conference call with analysts on Tuesday (July 30), that the company is committed to “increasing and optimizing investment” behind its global and local brands as well as channels “to create a solid foundation for future growth.” Nutter Butter, which he said is an “iconic U.S.

Branding 116

Branding Strategy Conference Company 116

PYMNTS

JULY 30, 2019

For consumers looking to remodel their homes, Houzz provides a treasure trove of information. Most of Houzz’s research is based on analytics and surveys sent to the community, which provides them with real-time information on the health of the market. With the platform, the company can tap into a highly engaged community for research.

Branding 129

Branding Cards Community Analytics 129

PYMNTS

MARCH 29, 2018

In an effort to comply with local laws and regulations in China, Airbnb has announced that it will start sharing information with the Chinese government in a few days. As of March 30, the home sharing company may give Chinese authorities information “without further notice,” BuzzFeed reported. That funding round gave Airbnb a $25.5

Regulation 101

Regulation Regional Policies Capital 101

PYMNTS

DECEMBER 26, 2018

Last year, in January 2018, 250,000 brand new items appeared on ThredUP, a 60 percent increase over the rest of the year. To hit that difficult window, the brand notes it uses “consciously sourced high-grade materials,” and higher than industry-average stitching. The brand is expecting that items will last across three or four users.

Branding 112

Branding Online Data Retail 112

PYMNTS

APRIL 1, 2019

Some of the minds behind direct-to-consumer (DTC) brands are inspired by their personal experiences. Yardbird’s concept, which has grown into a brand with an eCommerce website and a showroom in Minnesota, offers 10 furniture collections. Higher-end retailers, however, were charging $4,000 to $5,000 for a set of outdoor furniture.

Branding 123

Branding Minnesota Marketing Company 123

PYMNTS

FEBRUARY 16, 2018

But finding product information can be a bit of a cumbersome process. Consumers may have to scroll through many social media channels or product reviews to make an informed decision, after all. Enter Shping , an Australian startup seeking to change the way consumers research products — and the way brands market them.

Branding 102

Branding social media Google Retail 102

Abrigo

NOVEMBER 18, 2014

Many of the world’s biggest brands have interesting back stories to their famous names and slogans. Pepper was created in a drugstore and the brand got their household name from the father of a girl the owner of the store was once in love with. Image courtesy of Dreamstime.com. Blog Accountant'

Branding 170

Branding Online Taxes Meeting 170

PYMNTS

SEPTEMBER 9, 2019

In the age of direct-to-consumer (DTC) brands, however, digital innovators are taking a new approach to bike shopping. Once Dragon receives that information, it puts it into an algorithm that “allows us to use their information and compare it with the geometry that we have,” Engelstein told PYMNTS in an interview.

Branding 101

Branding Raleigh Seattle Washington 101

PYMNTS

FEBRUARY 17, 2017

Enter Feelter , a technology startup that looks to bring the power of social media sentiment to brands. The most trustworthy, meaningful source of information out there right, the place where people willingly share their experiences, are social networks,” said Saar Székely, VP of research and development at Feelter. We bring the truth.

Branding 107

Branding social media Video Big Data 107

Perficient

FEBRUARY 22, 2021

Motion design can tell a business’ story at a deeper level, evolve the brand, enhance the user journey, and leave a lasting impact on the consumer. To make a lasting effect on your consumers and elevate your brand with motion design, here is what to focus on: Seeing Your Site from a User’s Point of View. Help Guide the User.

Video 509

Video UX Branding User Experience 509

Perficient

FEBRUARY 10, 2021

PIM, as most of you readers might know, stands for product information management system. It’s important to have a solid foundation of accurate product information and a faster time to publish to support this exponential growth. In any case, a company will spend time to clean up, collect, and distribute product information.

Strategy 508

Strategy Management Marketing Strategies Online 508

PYMNTS

APRIL 1, 2020

The company can inform businesses that those events will happen, and they can adjust their forecasts for them. Brown thinks that now, more than ever, “people are looking for answers but answers that are based on factual information. Some events will be postponed to a different date that could be in September, October, or another time.

Analytics 177

Analytics Branding Data Company 177

BankInovation

JUNE 26, 2020

This week, MLBM released its 2020 Brand Intimacy Study. We’ve created what we call a ‘data intelligence platform’ that pulls together information on our customers, but […]. Financial services ranked 11th out of 15 industries when it comes to emotionally connecting with customers.

Branding 64

Branding Study Data Industry 64

Perficient

MAY 2, 2022

For insurance commerce, desired outcomes should consider converting the customer to a policyholder and delivering a journey that makes them confident in their purchase and more likely to become loyal to your brand. Consider leading and lagging indicators to help inform if you are tracking the desired outcomes of conversion and retention.

Strategy 491

Strategy Company Marketing Strategies Marketing 491

PYMNTS

JULY 9, 2019

We decided to use this separate brand name to help set the appropriate expectations with users that NPE Team apps will change very rapidly and will be shut down if we learn that they’re not useful to people.”. We may use what we learn to help inform our thinking and product strategy moving forward.” .

Branding 100

Branding Video Google Community 100

PYMNTS

JUNE 14, 2018

And though this market presents brands with a large audience of potential customers, will digitally native millennials tune in to a shopping network? For brands, Gravy provides an alternative to traditional advertising such as pre-rolls and banners that can’t hold customers’ attention as long as shows like Gravy.

Millennials 118

Millennials Branding Mobile Apple 118

Perficient

FEBRUARY 1, 2021

Chatbots can be programed to provide additional information around a specific car or help narrow a search based on the needs of the consumer. Transition from Brand Site to Dealer Site. Because many customers start at the brand site, a chatbot can gather important information that a dealer needs to make the sale and pass it along.

Strategy 409

Strategy Branding Online Marketing Strategies 409

PYMNTS

FEBRUARY 3, 2017

Craig McDonald, CEO of MailGuard , joined this week’s Hacker Tracker to provide some insight into how fraudsters perpetrate phishing email scams and how trusted brands can prevent their name from being dragged through the cyber mud. Making Consumer Trust Pay Off.

Branding 100

Branding California Google System 100

PYMNTS

JUNE 8, 2020

With delayed and late B2B payment terms continuing to raise concerns throughout supply chains around the world, some of the biggest brands have taken measures to support the cash flow of their vendors. Not all companies are taking the same tactic, however.

Branding 131

Branding Payments Data Capital 131

PYMNTS

SEPTEMBER 30, 2016

Ride-hailing service Uber is partnering with Yext, the location data company, to enable brands to create in-app campaigns. The report said brands can use Yext’s software to put Uber’s API into their mobile apps, websites and emails. Brands can specify an exact address or location where they want the customers dropped off.

Branding 100

Branding New York City New York Software 100