article thumbnail

Addressing the Need for Personalization in the Financial Services Industry

Perficient

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Learn – Preferences and Interactions.

Industry 294
article thumbnail

GEICO, State Farm, Nationwide, Progressive, USAA Top Q1 2022 Mobile Insurance Scorecard

Perficient

3) Tell Me – Authentic, Relevant Brand Messages and Experiences. Leveraging technology in a personalized user experience is a critical way we will make this come true. We also help them achieve enterprise-wide operational excellence.? 1) Know Me – Data & Analytics Relevant to the Customer.

Mobile 294
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

New Canadian Digital-Only Bank Banking On User Experience

PYMNTS

The challenge for the bank will be remaining competitive when the interest rate is ultimately dialed back and the offering itself – namely its features and user experience — need to steer the ship. The focus for us has to be customer experience,” Dickinson explained of the pause due to speed of growth. “It’s

article thumbnail

Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness

PYMNTS

This month’s Deep Dive examines loyalty programs’ significance for retaining members, generating customer referrals, adding cost efficiency and enabling user-generated content, such as ratings, that can help boost brand awareness. The Member-CU Loyalty Disconnect . percent from CUs with no loyalty innovation track record. Likewise, 33.3

article thumbnail

5 Consumerism Tips for Healthcare

Perficient

And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business (B2B) sales are being rewired around customers and end users.

article thumbnail

Old ATM Gets Big Upgrade As NCR Unveils ‘NextGen’ Cash Machine

PYMNTS

5) unveiled its next generation of operating software for ATMs, designed to integrate the now decades-old cash-dispensing machines into the digital age. This new software expands the user experience and expands digital capabilities of ATMs,” said Frank Hauck , president and general manager, NCR Corporation , in a statement. “In

ATM 158
article thumbnail

Rite Aid Rebrands, Reconfigures Retail Experience

PYMNTS

We’re charging forward on our journey to revitalize the chain drug store experience — store by store, community by community — and today we’re ready and excited to invite customers to join us on this journey,” said Rite Aid Chief Operating Officer Jim Peters. The company is also upgrading its digital experience.

Retail 173