PYMNTS

SEPTEMBER 7, 2020

The second is the rise of direct-to-consumer (DTC) brands. It also accelerated the rise of DTC brands, but not for the same reasons. DTC brands drove into the pandemic and adapted to it to catch the digital shift. There are two kinds of DTC brands that have arisen. The Rise Of DTC-Only Brands.

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South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Bank Innovation

MARCH 7, 2019

Before Citizens Financial Group launched its digital-only banking unit, Citizens Access, last July, a team of bankers spent months intensely analyzing how customers might interact with a digital bank with no physical presence versus a traditional bank with a large network of branches.

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The Financial Brand

MARCH 14, 2024

This article How to Become an “Unmarketer”: Stop Marketing and Start Engaging appeared first on The Financial Brand. Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.

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The Financial Brand

APRIL 16, 2024

This article How to Fight for Your Bank’s Marketing Budget Today … and All Year appeared first on The Financial Brand. Here are 6 strategies proactive financial marketers can use to parry the budget ax — and 5 responses to common management objections to maintaining marketing spend.

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PYMNTS

JULY 28, 2020

Their platform is not able to scale, [and they’re] searching for how to create a better framework for what they’re already doing.”. Brands that are either expanding existing DTC operations or have only sold through a marketplace can use channels like Amazon without creating potential conflicts in their path to selling directly to consumers.

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Bank Innovation

MARCH 15, 2019

CEO scandals, pulled IPOs and sinking stock prices, have taken the luster off previously high-flying brands. But over the last 12 months, warnings that first signaled in 2016 have been flashing brighter. Big banks have finally woken up […].

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Perficient

JANUARY 30, 2021

When Sitecore Experience Accelerator (SXA) was launched, it was a real game-changer for the rapid implementation of Sitecore sites and for marketers wanting more freedom and control over creating content and campaign pages. One of the pain points of SXA tho has been with front end development.

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William Mills

NOVEMBER 2, 2021

A key goal for many growing companies is to expand beyond local recognition to become a well-known national brand. This is where a comprehensive, strategic PR and marketing plan can come in, helping to boost visibility and awareness. Here are a few key areas to focus on.

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The Financial Brand

MARCH 15, 2024

This article Your Marketing Team Needs New Skills to Succeed Today. Here’s How to Implement Them appeared first on The Financial Brand. Bank marketing teams will likely need to think outside the box to incorporate the necessary skills to succeed — and innovate — in this brave new world.

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The Financial Brand

NOVEMBER 30, 2023

This article How to Close the Gap Between Consumer Needs and Your Marketing Strategies appeared first on The Financial Brand. Empathetic marketing can help them thrive together. This article How to Close the Gap Between Consumer Needs and Your Marketing Strategies appeared first on The Financial Brand.

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PYMNTS

MARCH 16, 2018

What does it take for a fashion brand to stay on top of the trends? A lot of market data. But not all brands excel at crawling the web for information relevant to their businesses. “A An International Market. Brands and retailers work on a global scale, after all. Its technology works like Google , in a sense.

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PYMNTS

OCTOBER 12, 2020

From Mao’s view, in Asian markets where cash had historically dominated, mobile wallets filled a need for an easy, accessible “ubiquitous cashless payment” for the masses. mobile wallet landscape is fragmented in comparison to that of Asian markets. It’s one that allows consumers to choose how they want to shop and pay.”.

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PYMNTS

NOVEMBER 5, 2019

Realizing the market didn’t have what they were looking for, they started building it themselves in the form of a web-based custom suit brand — a name that 12 years later isn’t quite a household name, but is close enough to be counted among the new web’s apparel success stories.

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The Financial Brand

JUNE 13, 2023

This article How to Get Comfortable with Generative AI in Your Marketing Strategy appeared first on The Financial Brand. Walk, crawl, run toward generative AI, urges a marketing executive at a financial institution. Those not experimenting with it are missing out.

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PYMNTS

MAY 12, 2020

Retailers and direct-to-consumer (D2C) brands that are now seeing their eCommerce sales take flight would be remiss to ignore the data being generated by the digital shift and the potential marketing opportunities. Testing has generally been reserved for bigger and luxury retail brands.

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The Financial Brand

NOVEMBER 13, 2022

This article Top Marketing Challenges for 2023 and How to Overcome Them appeared first on The Financial Brand. Trends to prepare for: Economic headwinds and consumer expectations will change bank marketing budgets, expenses, technology, and messaging.

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Independent Banker

FEBRUARY 28, 2023

But beyond its analysis to help you in your product journey, data can help transform your marketing efforts, offering insights into customer interests and behaviors to better align your offerings with their expectations. Data analysis and performance marketing do not have to be in-house skillsets. The results?

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PYMNTS

SEPTEMBER 9, 2020

But the challenge for retailers now is deciding what to do next, Amazon Pay Chief Marketing Officer Kelly Wenzel told Karen Webster in a recent conversation. You can get pushed onto your back foot, or you can ask yourself a really simple question, which is: ‘How does this serve me?’”. It’s predictable.

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PYMNTS

SEPTEMBER 30, 2019

Digital banks, alt credit providers and digital wallet providers may not be thinking about cards as of late 2019, but they are thinking about how to scale their solutions beyond their domestic markets — how to make them interoperable on a global stage. So today (Sept. Expanding The Range Of Fintech Opportunities .

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Image Works Direct

FEBRUARY 22, 2023

Not only is Financial Capability Month important for raising awareness about the value of financial education, but it’s also a great marketing opportunity for your brand. With April right around the corner, National Financial Capability Month (previously Financial Literacy Month) is quickly approaching.

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The Financial Brand

APRIL 2, 2023

This article Digital Marketing Is Still Falling Short, But How to Do Better Is Clear appeared first on The Financial Brand. And what must banks and credit unions do to finally show better results from their digital marketing efforts? What's the holdup? Our research offers some insight.

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The Financial Brand

NOVEMBER 20, 2022

This article How to Define the Generations: The Ultimate Guide for Marketers appeared first on The Financial Brand. This article How to Define the Generations: The Ultimate Guide for Marketers appeared first on The Financial Brand.

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PYMNTS

MAY 4, 2020

Customer segment planning and predictive analytics have been absent from any recent retail marketing discussions. Even an astute and sophisticated marketer like Apple CEO Tim Cook seemed to show an absence of data awareness on the company’s earnings call last week. Marketing strategies have been somewhat shoddy during the pandemic.

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Perficient

FEBRUARY 16, 2021

We’ve helped many of the world’s most innovative and customer-focused brands, including automotive companies, transform how they serve, engage, and support their customers. Attend this webinar to hear: Real-life examples of what top brands are doing outside the automotive industry. Where to begin for some quick wins.

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The Financial Brand

DECEMBER 6, 2022

This article How to Stretch Your 2023 Marketing Budget as Media Prices Rise appeared first on The Financial Brand. This outlook on TV, digital and print media costs will help you strategize, as you work on your marketing budget. Sticker shock on ad buys?

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PYMNTS

SEPTEMBER 12, 2019

For a consumer who wants to cook at home, but doesn’t necessarily want to spend a lot of time preparing for that process, there are no shortage of options on the market. But within that market the company has built a sizable presence, recently announcing an active subscriber base of 200,000 monthly customers.

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South State Correspondent

JULY 21, 2015

Banks stumble on how to create an enduring brand. However, if they can brand water, bananas and vodka, we can certainly brand a bank. Just be glad your bank has a product that customers can see and touch, because Intel had a tough job branding its hardware that was never seen.

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PYMNTS

JULY 8, 2016

While the smartphone market is going down, Samsung appears to be one of the few companies still going up, and it appears to be largely thanks to the debut of its new Galaxy S7. That’s Samsung’s biggest quarterly increase since early 2014, when the smartphone market was still booming and products were flying off the shelf left and right.

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PYMNTS

JUNE 16, 2020

As a next step in the direction of a digital-first, omnichannel experience, David’s Bridal is teaming with mobile wallet marketing automation platform Popwallet. and Canada as well as franchise stores in Mexico has been intensely focused on how to simplify and bolster the shopper experience.

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Gonzobanker

MAY 14, 2018

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. What could possibly go wrong? As it turns out, a LOT can go right. Digital First Now! Expo Hall Surprises.

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Jack Henry

DECEMBER 2, 2015

If this was an easy task, you likely have a strong idea about your institution’s brand identity. If this was difficult, I am here to offer a few tips on how to reflect the value of your institution to your customers. Now, think about your financial institution. Can you think of five words to describe it?

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PYMNTS

JULY 31, 2018

In an effort to extend its brand beyond fabrics, Jo-Ann Stores has shortened the name of its brick-and-mortar stores. The locations, which were previously branded as Jo-Ann Fabrics, are now known as JOANN, AdWeek reported. “We Jo-Ann Stores has made strides over the last few years to help elevate its digital offerings.

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PYMNTS

MARCH 28, 2019

After styling rooms based on the tastes of their customers, online interior design platforms are branching out by offering their own direct-to-consumer (DTC) furniture brands. Wood also described the line as an offering that is highly competitive in the market when it comes to price.

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The Financial Brand

FEBRUARY 25, 2024

This article Forum Highlight: How to Navigate the Coming Storm of Demographic Disruption appeared first on The Financial Brand. This article Forum Highlight: How to Navigate the Coming Storm of Demographic Disruption appeared first on The Financial Brand.

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PYMNTS

DECEMBER 20, 2017

Once you’re there, it’s essential to develop a voice for how your business communicates that’s unique and memorable. This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable. The less steps required of them, the better.

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Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Sometimes, the marketing team is a one-person show.”. By Amy Geist.

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