PYMNTS

DECEMBER 20, 2017

This means making yourself available where your audience is comfortable, whether that’s the phone, a certain form of social media, or face-to-face. Once you’re there, it’s essential to develop a voice for how your business communicates that’s unique and memorable. Primarily, that you must be prepared to play on their court.

Branding 142

Branding social media Customer Experience Training 142

William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

social media 46

social media Fintech Branding Trends 46

PYMNTS

OCTOBER 17, 2016

Advertisers know that social media is a cost-effective way to reach potential customers they never could have reached before, and ever since Facebook introduced new targeting options, it became even easier for brands and advertisers to get their products directly in the face of the consumer. Facebook has more than 1.5

social media 100

social media How To Branding Examples 100

William Mills

JUNE 8, 2017

In just a short decade, social media has grown from a couple of platforms connecting music fans and college students to the de facto channel of communication for millions of people every day. How pervasive has social media become? Social Media is for Building Relationships, Not Spamming Ideas.

social media 50

social media Company Online Report 50

Social Assurance

SEPTEMBER 22, 2020

The most professional social media site has evolved to meet its users’ needs and the difference could surprise you. It may be time to rethink what you know and learn how your financial brand can capitalize on these upcoming trends. Don’t forget to catch our webinar about the State of Social Media 2020.

social media 31

social media Trends Branding Video 31

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

social media Branding Trends Tools 15

PYMNTS

JULY 22, 2016

No, the only way you can get your hands on these “exclusive” bad boys is if you follow Warby Parker on Snapchat , where the brand shared a Snapchat story with its followers containing a URL taking users to a page where they could purchase the super-limited edition frames, according to TechCrunch. This is a Snapchat exclusive, after all.)”.

Branding 100

Branding social media Video Retail 100

PYMNTS

JULY 2, 2018

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. That’s not the only recent news that involves brand and Facebook. Unwanted Transparency.

social media 124

social media Policies Marketing Strategies Branding 124

PYMNTS

APRIL 28, 2020

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. Sponsorships, perhaps more than any other marketing area, have been turned on their collective heads. No PGA events. championships. championships. “We

social media 141

social media Branding Examples Marketing 141

Social Assurance

SEPTEMBER 9, 2020

Social media usage has undergone significant changes in 2020. Tried-and-true” practices of social media may no longer be as effective as they once were. If your financial brand is planning on increasing its Facebook social spending in 2021, here are a few things you should know. Competitor Research.

social media 15

social media Trends Branding Video 15

Social Assurance

OCTOBER 23, 2020

As a financial marketer, you probably know how difficult it can be to grow engagement on social media. Plus, with the levels of compliance surrounding financial marketing, most institutions involve multiple team members, with various levels of experience, to executive social strategies.

social media 15

social media Community Policies Branding 15

NCR

JUNE 8, 2016

billion daily active users, these social platforms have the potential to be an outstanding marketing tool for a credit union. If used correctly, social media can engage credit union members in a customized way that will enhance their overall experience and increase their loyalty to your credit union. With an average of 1.04

social media 40

social media Millennials Strategy Industry 40

The Financial Brand

APRIL 19, 2020

Social media is a shifting target for banks and credit unions. Here's how to pull it off. The post Why Organic + Paid Social Is a Powerful Strategy for Financial Marketers appeared first on The Financial Brand. The key is a coordinated organic and paid strategy.

Strategy 32

Strategy social media Marketing Branding 32

Perficient

SEPTEMBER 29, 2020

And how can marketing build toward it? Patients don’t know who they need to see, how often, how to schedule, how to get there, what follow-ups are needed, and so on. The idea behind “stickiness” is that the user enjoys the brand experience so much, they feel a sense of belonging and loyalty. Stickiness.

social media 294

social media System Retail Online 294

PYMNTS

OCTOBER 16, 2019

The social media site faced accusations that its ad-targeting platform — which allows ad buyers to select what demographic groups they want to target with their advertisements — was allowing and encouraging financial institutions (FIs) to violate non-discrimination provisions of the Fair Housing and Truth in Lending Acts.

social media 110

social media Online Groups Community 110

PYMNTS

FEBRUARY 10, 2020

. “Today is a day for celebration, not only for our company but for our merchants, who now have a direct path to accessing a vibrant community of over one million savvy shoppers who know how to unlock the value of their purchasing power,” said Sezzle Chief Executive Officer and Co-Founder Charlie Youakim.

Minneapolis 187

Minneapolis social media Retail Payments 187

Social Assurance

OCTOBER 25, 2019

Figuring out how to dress up your social channels is a lot like trying to find a Halloween costume. You may see another brand looking great, but when you try it on, it’s just not the same. This season, we’re here to help you avoid getting spooked by your social channels with tips and tricks for popular platforms.

social media 12

social media How To Video Branding 12

Abrigo

APRIL 29, 2015

The score: If your online presence could use an overhaul, take action and check off the relevant boxes, ensuring that your site not only accurately reflects the work that you do, but also your firm’s brand. Generation X and Millennials increasingly supplement their online research with social media searches.

social media 150

social media Online Millennials Branding 150

PYMNTS

JANUARY 14, 2020

Kate Johnson, Visa’s vice president of global sponsorship marketing, was an American rower who won the silver medal in the 2004 Olympic Games in Athens. The courses are on a variety of topics, including digital payments, and how to deal with the Japanese cashless mandate and the country’s payments ecosphere.

Course 130

Course social media Training National 130

PYMNTS

SEPTEMBER 30, 2020

The 7-year-old D2C hybrid brand has just received $4.7 said its customers can now sell merchandise through Facebook and Instagram with Websites + Marketing Ecommerce. The firm is among the “early adopters” of Facebook’s Business Extension as an official Facebook Marketing Partner, according to an announcement.

Retail 189

Retail social media US Marketing 189

PYMNTS

MARCH 30, 2020

They see things on social media, they have been reached through direct marketing, email marketing, text marketing, etcetera about a product. What Every Brand Needs For An Omnichannel Experience. But knowing there is a need to do something is very different from having the faintest idea how to do it.

Retail 177

Retail social media Millennials Branding 177

PYMNTS

OCTOBER 9, 2020

Tsang said that with holiday shopping pulled forward, the biggest issue many sellers will face is how to manage their inventory. sellers to seek toeholds outside of America, taking advantage of an opportunity to boost business in markets with less competition. That need for nimbleness actually works in SMBs’ favor.

social media 295

social media America Online Branding 295

PYMNTS

NOVEMBER 8, 2018

Scooters are so retro that they are almost brand new. Large billboards will go into these markets: San Francisco/Oakland, Columbus, Dallas, San Diego, Portland, Los Angeles, Denver, Atlanta, Reno and Nashville. Lime will push out instructional videos about how to use its products safely. Campaign Benefit.

San Francisco 128

San Francisco social media San Diego Los Angeles 128

PYMNTS

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Understanding the goals of the brand. How to create effective content that speaks to your audience’s needs and meets the brand’s goals. Here are my picks for the top 3 PR trends in 2018.

Trends 115

Trends social media Strategy Data 115

PYMNTS

DECEMBER 23, 2019

Online shopping has fundamentally changed the rules of how to gauge a company’s performance around the holidays. They’re counting the proportion or number of millennials and Generation Z shoppers at a store, and counting the number of Instagram-popular fashion brands in a store. Analysts say U.S.

Retail 131

Retail social media Millennials Analytics 131

PopularBank

OCTOBER 29, 2021

How to apply for a business loan. Your local small business development center can provide you with free services to help you prepare P&L statements, business and marketing plans and more. An easy way to let customers know you’re reopening is to update your social media accounts with a simple “We’re now Open!”

How To 52

How To social media Taxes Security 52

Abrigo

JANUARY 29, 2015

But Hinge , a branding and marketing firm, has some interesting research that highlights the importance of expanding how you think about and generate referrals. Interacting with the service provider on social media. Both sources may be encouraged through sustained marketing efforts.”

How To 150

How To Survey eBook social media 150

PYMNTS

OCTOBER 16, 2020

The digital-first shift means there are more options for smaller, direct-to-consumer brands, to find first-time customers from around the country or even the world. Here’s how some really creative D2C brands are using new tech to do that. But Sticky.io 13-14 Amazon Prime Day.

Retail 186

Retail San Francisco Branding Online 186

PYMNTS

JANUARY 29, 2018

Neiman Marcus , for instance, has built its social media strategy on the backs of sales associates, who are asked to use their personal Instagram and Snapchat accounts to generate sales for the company. They share content such as fashion advice — how to dress up jeans, et cetera — as well as updates on new products in the store.

Retail 122

Retail social media Branding Technology 122

PYMNTS

DECEMBER 11, 2018

In the press release, Senior VP of Marketing and eCommerce Steve Miller said, “We tested several other location-based mobile partners to help drive store traffic. The news comes as the retailer has shortened the name of its brick-and-mortar stores to help extend its brand beyond fabrics.

Mobile 122

Mobile social media Retail System 122

PYMNTS

APRIL 10, 2019

In the new Digital Banking Tracker , PYMNTS examines how startups are competing with legacy brands, social media services and even eCommerce companies that want to add financial capabilities to their platforms. Deep Dive: Challenger Banks Versus Legacy-Backed Digital Brands. Around the Digital Banking World.

Mobile 185

Mobile Digital Banking social media Strategy 185

PYMNTS

FEBRUARY 10, 2020

. “Today is a day for celebration, not only for our company but for our merchants, who now have a direct path to accessing a vibrant community of over one million savvy shoppers who know how to unlock the value of their purchasing power,” said Sezzle Chief Executive Officer and Co-Founder Charlie Youakim.

Fintech 130

Fintech Minneapolis social media Retail 130

PYMNTS

JANUARY 23, 2020

According to Flow CEO Rob Keve, advances in social media and the way things are marketed throughout platforms have made it easier for direct-to-consumer (DTC) brands to reach customers. Solving that problem is among the main tasks of cross-border retail innovation and disruption in this brand new decade.

Retail 151

Retail social media Branding Trends 151

PYMNTS

APRIL 24, 2018

Thus, he said, any company or product claiming to solve the problem of ATO fraud must start at the beginning of the relationship between the customer and the brand (proactive) and follow through on the back end of the incident (reactive). Riskified provides resources for companies that are unsure how to do this, he said.

How To 125

How To Fraud Data Security 125

Social Assurance

MARCH 1, 2021

It takes less than 30 seconds to look up a financial brand, learn where they are located, and explore the services they provide. In order for your financial brand to stand out, you have to cover all your bases. In order for your financial brand to stand out, you have to cover all your bases.

Branding 15

Branding social media Online Case Study 15

PYMNTS

MARCH 18, 2019

There is no shortage of up-and-coming cosmetics brands promising consumers a more personalized, customized experience. Jouer , a makeup brand that entered the scene 11 years ago, has seen many such up-start competitors rise … and fall. The idea that you just pick a color, put it in some packaging and go to market is simplistic.

Branding 108

Branding social media Strategy Video 108