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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. This ‘discovery through social content’ process is important for smaller, niche brands that are up and coming but may not have as many advertising dollars to spend on an eCommerce platform,” says SmartBrief.

Retail 169
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 2 of 3)

Perficient

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. According to the authors, products and brands that incorporate multiple elements into their offers are more effective in meeting expectations. In the Tolerance Zone.

Meeting 428
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Perficient

In marketing and design circles we often measure success in terms of meeting customer expectations. Prior experience, advertising, word-of-mouth marketing, digital interactions and belief in future value to be delivered are just a few of the factors that influence expectations, as we’ll soon see. Signals that Shape Desire. What’s Next?

Meeting 309
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 2 of 3)

Perficient

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. According to the authors, products and brands that incorporate multiple elements into their offers are more effective in meeting expectations. In the Tolerance Zone.

Meeting 348
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9 Steps to Creating a Content Hub That Converts

Perficient

People have been talking about content marketing for years. The effects of good content marketing can be long-lasting, offering ongoing engagement while other tactics capitalize on shorter-term opportunities. Create a Content Roadmap and Management Systems. Content marketing is a marathon, not a sprint.

Google 429
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Does Skincare Need To Be More Data Driven?

PYMNTS

There are all kinds of skin care startups on the market that promise to deliver some kind of epidermal miracle, particularly on one’s face. The founding concept behind the brand, CEO and Founder Chaitanya Nallan said of the skincare brand he founded in 2017, is that the skincare industry today has two main problems.

Data 190
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Shogun Brings Big Retail Tech To Digital-First Retailers

PYMNTS

Taylor said he doesn’t want to read too much into the name, but if a comparison was forced, it would be along the lines of detail. If brands want to get online, and you want to have something that looks bespoke, that’s typically going to mean paying a developer or paying an agency quite a bit of money.

Retail 226