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Forget Twitter And Instagram, Big Brands Are Moving To TikTok

PYMNTS

But as of this week, the phrase is getting a modern, digital upgrade thanks to combined efforts of Burger King and Chinese-based short-video social media site TikTok. For those in the dark, TikTok has gone from a fringe video-posting site to Generation Z’s digital hangout of choice. Will TikTok attract more and more big brands?

Branding 222
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Activewear Brand Approaches D2C With A Purpose

PYMNTS

Anyone who works at fashion brand Bella+Canvas is familiar with the quote. Bella+Canvas is a California-based activewear brand with a unique mix of business models. As a D2C brand, Blakeslee believes his company has an effective platform for marketing and messaging. “I And what you do simply proves what you believe.”.

Branding 165
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Stop Matching the Competition [VIDEO]

The Emmerich Group

Rate matching is the most destructive force in community banking today. And because of it, as a community bank, you are underpaid for the value you deliver. In this video, you’re going to discover: The three elements of a unique selling proposition or USP, that actually make it work. You deserve to get paid more.

Video 36
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Retail Banks Branch Out With Video Technology, Bold Colors — and Few Tellers

The Financial Brand

This article Retail Banks Branch Out With Video Technology, Bold Colors — and Few Tellers appeared first on The Financial Brand. Here's how seven community banks and credit unions are modernizing their branch networks with crucial — and sexy — technology.

Video 35
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L’Oréal, Instagram Lead Late-Year Social Commerce Push

PYMNTS

New announcements from Instagram , L’Oréal and Snap lead the way, as consumers find new ways to shop from shared videos and social posts. Instagram’s announcement that it will make its Reels feature shoppable is a clear response to TikTok’s popularity and the latest in Facebook’s corporate push toward more commerce and video.

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TikTok Dives Deeper Into Corporate Marketing

PYMNTS

It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. Brands are an important part of the TikTok experience,” Puris noted. A smaller number, 15 percent, are 35 and older.

Marketing 207
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Video Taps Into Short Attention Spans With Direct Path To Purchase

PYMNTS

Some of us barely sleep that many hours, but for the average consumer, that’s how much time is spent in front of video content daily. The only thing that keeps eyes on a web page longer, said Caidar, is video, which holds a consumer’s attention for 30, 60 and even 90 seconds at a time. Five hours a day.

Video 101