PYMNTS

JUNE 25, 2020

It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. Brands are an important part of the TikTok experience,” Puris noted. A smaller number, 15 percent, are 35 and older.

Marketing 207

Marketing social media Video Case Study 207

PYMNTS

DECEMBER 10, 2020

New announcements from Instagram , L’Oréal and Snap lead the way, as consumers find new ways to shop from shared videos and social posts. Instagram’s announcement that it will make its Reels feature shoppable is a clear response to TikTok’s popularity and the latest in Facebook’s corporate push toward more commerce and video.

social media 257

social media Video Branding Online 257

PYMNTS

DECEMBER 17, 2020

Brands that will be featured include Champion, Jordache, Kendall + Kylie and Walmart private label brands, including Free Assembly, Scoop and Sofia Jeans. The TikTok community will be able to tap on a product when they see a Walmart fashion item they like during the event. “For Shop Party for the win!”

Trends 203

Trends Video social media Los Angeles 203

Perficient

JULY 30, 2020

Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. See open jobs or join our community for career tips, job openings, company updates, and more!

St. Louis 530

St. Louis Missouri Minnesota social media 530

PYMNTS

MAY 27, 2020

A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it. The company announced yesterday (May 26) that it will partner with Widewail, an automotive reputation management and social media engagement solution.

Online 151

Online Management social media Branding 151

PYMNTS

DECEMBER 7, 2017

They are a closely bonded community of cosmetics fanatics, and Ipsy isn’t just where they go to buy their makeup — it’s also where they go to learn how to use it. The rare social media sensation who managed to parlay those eyeballs into spend from her watchers, Pham has since moved on from the firm she co-founded — at least, sort of.

Community 100

Community social media Video Branding 100

Social Assurance

SEPTEMBER 22, 2020

The most professional social media site has evolved to meet its users’ needs and the difference could surprise you. It may be time to rethink what you know and learn how your financial brand can capitalize on these upcoming trends. Don’t forget to catch our webinar about the State of Social Media 2020.

social media 31

social media Trends Branding Video 31

Social Assurance

JULY 27, 2021

Since Facebook, there have been only a few main players in the social media game. It’s rare to see a new social platform launch and be competitive with these main players in the social space. Enter: Clubhouse ; the exclusive, audio-based chatroom social app. What about my video content? What is Clubhouse?

social media 15

social media Branding Video Strategy 15

South State Correspondent

SEPTEMBER 20, 2022

This is the power of networking at these conferences, as you can collect insights that you can’t do over video conferences. Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. The top part of this range seems to be around 10.5%.

Conference 195

Conference Marketing social media Data 195

PYMNTS

OCTOBER 16, 2019

The social media site faced accusations that its ad-targeting platform — which allows ad buyers to select what demographic groups they want to target with their advertisements — was allowing and encouraging financial institutions (FIs) to violate non-discrimination provisions of the Fair Housing and Truth in Lending Acts.

social media 110

social media Online Groups Community 110

Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 14) @News_CUInsight – CUInsight is an independent source of news on the credit union community.

social media 150

social media Lending Community Community Bank 150

William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales. Market Awareness.

Video 41

Video Marketing social media Fintech 41

Social Assurance

FEBRUARY 19, 2021

Marketers and financial brands were challenged this past year. Some brands were able to easily glide into new trends that followed the pandemic, others were forced to hard pivot in order to survive. Or maybe this year was a good year to pause and re-strategize your brand messaging. Going Live and Video Content.

social media 15

social media Trends Video Branding 15

Perficient

SEPTEMBER 29, 2020

The idea behind “stickiness” is that the user enjoys the brand experience so much, they feel a sense of belonging and loyalty. Health systems that succeed in building “stickiness” do things like use gamification and social media tools. Consider loyalty programs or your favorite video game. Multivariate testing.

social media 294

social media System Retail Online 294

PYMNTS

AUGUST 17, 2016

Pixlee , a San Francisco-based startup, allows retailers or brands to market directly to customers by using their own photos through curating them from social media or having the customer directly submit them for use, which the company says leads to a more authentic and engaging shopping experience for consumers.

San Francisco 100

San Francisco Retail social media Marketing 100

Independent Banker

AUGUST 25, 2016

to boost your community bank’s. social media presence. With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. 2016 IB Social Media Leaders. View 2016 IB Social Media Leaders here.

social media 70

social media Community Bank Community Video 70

Social Assurance

OCTOBER 25, 2019

Figuring out how to dress up your social channels is a lot like trying to find a Halloween costume. You may see another brand looking great, but when you try it on, it’s just not the same. This season, we’re here to help you avoid getting spooked by your social channels with tips and tricks for popular platforms.

social media 12

social media How To Video Branding 12

William Mills

OCTOBER 6, 2016

Well, fast forward to today, and I would actually add a fourth component: social media. Yes, Facebook, Twitter, LinkedIn, Snap Chat, Instagram and many others are giving credit unions another avenue to use for branding. The social media space is very real and takes its marketing very seriously.

social media 76

social media Video Branding Groups 76

Social Assurance

OCTOBER 22, 2021

In this post, we’ll cover what content marketing is, what content can look like, where content lives, and how financial brands can use a content strategy to inform their marketing strategies. The many benefits of implementing a content marketing strategy are increased conversion, customer retention, brand recognition, brand loyalty, and more.

Branding 15

Branding Marketing social media Marketing Strategies 15

PYMNTS

NOVEMBER 8, 2018

Scooters are so retro that they are almost brand new. Lime will push out instructional videos about how to use its products safely. Lime will send out “brand ambassadors” to do community outreach and distribute 250,000 helmets over the coming months. Lime Campaign.

San Francisco 128

San Francisco social media San Diego Los Angeles 128

Social Assurance

JANUARY 15, 2021

TikTok has been the social media platform, getting all the attention as of late – the good, bad and downright weird. It’s one of the fastest-growing social media platforms, with U.S It’s an app every financial brand should focus on understanding. So, how should bank brands process this information?

Branding 15

Branding social media Video Trends 15

Social Assurance

MARCH 1, 2021

It takes less than 30 seconds to look up a financial brand, learn where they are located, and explore the services they provide. In order for your financial brand to stand out, you have to cover all your bases. In order for your financial brand to stand out, you have to cover all your bases.

Branding 15

Branding social media Online Case Study 15

PYMNTS

MARCH 5, 2018

Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital advertising spend in the last nine months of 2017. In the face of the big brand digital ad spending backlash, it seems now big brands are thinking that way too.

Google 123

Google Branding social media Video 123

Social Assurance

DECEMBER 6, 2021

Sometimes I think we overthink LinkedIn instead of viewing the platform as another channel to highlight our brand, celebrate our culture and connect with people. The three roles are your Financial Brand, Lender (mortgage and commercial) and Leadership. Up first, your Financial Brand. WHY LINKEDIN FOR YOUR FINANCIAL BRAND.

Branding 15

Branding Video Resources Leadership 15

Banking 2020

OCTOBER 16, 2014

Jill discussed VWCU’s ongoing partnership with University of Arizona’s football organization and how their recent online video campaign has increased engagement with the local community. This campaign has increased our engagement with the local community. How have you used social media to increase engagement among your members?

Arizona 68

Arizona social media Tucson Video 68

South State Correspondent

OCTOBER 4, 2023

Consider that many banks have one person in their marketing department, and then they task that person with managing events, merchandise, and brand building. Most of these campaigns revolve around an email drip campaign, digital advertising, retargeting, social media, podcasts/video, and print.

Marketing 195

Marketing Taxes Training Management 195

Social Assurance

FEBRUARY 12, 2021

Social media is a valuable medium for financial brands to grow their audience, increase their customer, and generate sales. If you’re just starting out with social selling, we’re putting together this content series to help you craft winning social campaigns from the start. Why Social Selling?

social media 15

social media How To Branding Online 15

Gonzobanker

DECEMBER 14, 2023

Not the financial industry’s “Troublemakers ” – those regional and community banks, credit unions and supporting fintech entrepreneurs who continue to engage customers and communities and find niches that keep the grassroots of our country’s financial system alive and kicking. We are in awe. Seriously in awe.

Fintech 195

Fintech Community Regional Technology 195

Social Assurance

DECEMBER 21, 2021

This noise can be challenging for financial brands like yours, that are looking for ways to connect with your target customers. But when you delve into the data analytics of how consumers engage with financial brands online, there are trends you can find. Is Instagram right for financial brands? With over 2.7 The answer is yes.

How To 15

How To Marketing social media Branding 15

NCR

APRIL 28, 2016

By leveraging cost-effective digital tools, institutions can not only add value to their customers through education, but also gain increased exposure in their community. Most bankers are aware of existing social resources such as Facebook, Twitter and LinkedIn. Two useful tools include Infogram and Pablo.

social media 40

social media Tools Resources Analytics 40

CB Insights

MAY 23, 2019

FYI, virtual goods are non-physical objects that are created, sold, and used across online communities and games. Virtual items sold in video games is a market worth around $50B, and is expected to grow by over 6% annually over the coming years, according to SuperData Research. Virtual luxury brands. Virtual distribution.

Branding 60

Branding social media Trends Comparison 60

William Mills

MAY 4, 2017

With the proliferation of communication channels available today—from traditional print media and broadcast to online and social media—effectively managing a credit union’s communications strategy is a complicated business. Contrary to what many assume, baby boomers are very active on social media.

Millennials 50

Millennials social media Groups Branding 50

PYMNTS

AUGUST 25, 2017

Sorrell’s remarks from a conference call to the investment community after earnings were released were quoted in a recent Telegraph article. The Wall Street Journal noted additional pressure is coming from digital buying groups and “bespoke brand content” being delivered by media companies.

Google 101

Google social media Branding United States 101

Lex Sokolin

AUGUST 6, 2020

The basics are: Tik Tok was big in Asia before an American competitor was purchased and re-branded for $1B: Bytedance Technology Co closed the popular Musical.ly Housing the factories that made branded Western goods, the Eastern generics had the same quality and came from the same assembly lines. Of course, this can go entirely wrong.

Community 52

Community social media Branding Software 52

Social Assurance

JUNE 21, 2019

Instagram presents a different challenge for brands — particularly those in the financial industry. These quick videos clips are among some of the most engaged content on the site and provide a new way for your brand to interact with customers and leads. Run a summer contest that connects back to your brand.

Branding 12

Branding Community Community Bank Examples 12

Long Lasting Ideas

JANUARY 19, 2015

Do you have testimonials on your web site and reviews on directories and social media sites for your customers and prospective customers to see? For financial institutions, reviews will show up on social media, such as Facebook, on Google business listings, and in various business directories such as the Yellow Pages.

Marketing 40

Marketing social media Online Marketing Strategies 40

PYMNTS

AUGUST 26, 2016

Even Comcast is expanding its on-demand, online video services. QVC was an early mover in digital retail and have continued that tradition with early entry into mobile and integration of the brand experience across platforms,” says Miller. Engaging customers across multiple platforms is something we have been doing for decades.”. “QVC

Mobile 100

Mobile Retail Video social media 100