The Financial Brand

NOVEMBER 6, 2023

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.

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social media Video Branding Strategy 32

The Financial Brand

JUNE 15, 2020

Some channels, like community events, may only return virtually. Others, like video, will continue their rapid growth after the crisis. The post How the COVID Crisis Is Revamping Financial Marketing Strategies appeared first on The Financial Brand.

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Marketing Strategies Strategy Marketing Video 26

South State Correspondent

SEPTEMBER 20, 2022

One of the most talked about subjects was what should be the overall marketing budget and what an optimized marketing budget should look like by channel. This is the power of networking at these conferences, as you can collect insights that you can’t do over video conferences. The top part of this range seems to be around 10.5%.

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The Financial Brand

JUNE 18, 2023

This article Funny ‘Bank of Joyce’ Ads Stand Out in Crowded Atlanta Market appeared first on The Financial Brand. Many bank marketers avoid using humor, but this reinvented community bank turns a scripted misunderstanding into an award-winning campaign.

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Atlanta Marketing Community Bank Community 33

William Mills

SEPTEMBER 11, 2017

Using Adobe to show how a community bank might find/organize their existing “assets” (photos/video?/etc.) Now speaking about personalization strategy; I’m assuming basically for an FI’s web sites. I know of several FinTech companies that started as Adobe Web Site Developers for community banks.

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Marketing Strategies Community Bank Strategy Financial Technology 63

Long Lasting Ideas

JANUARY 19, 2015

The results can bring in new customers and increase brand reach, often globally, while reducing advertising costs. Then this feedback needs to be documented in either written form or in a video. Customer surveys are another way to capture positive reviews to use as quotes for marketing purposes.

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Perficient

SEPTEMBER 8, 2020

Gifs (aka Graphics Interchange Formats) are short, repeated video clips that have modernized the way viewers consume media content. The sweet spot between images and video, gifs are an easy way to connect directly with your audience. Adding Gifs to Your Brand Strategy. How to Pronounce Gif. How to Make Your Own Gifs.

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