South State Correspondent

MAY 1, 2024

Honkook Kim and his Gentle Monster Brand is a perfect example. With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. He chose to compete in the women’s luxury segment and looked for a gap in the market.

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PYMNTS

DECEMBER 10, 2020

New announcements from Instagram , L’Oréal and Snap lead the way, as consumers find new ways to shop from shared videos and social posts. Instagram’s announcement that it will make its Reels feature shoppable is a clear response to TikTok’s popularity and the latest in Facebook’s corporate push toward more commerce and video.

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The Emmerich Group

MAY 22, 2024

I’ll show you how to flip that belief and get the best credits in your market while getting 100,150, or even 200 basis points above market. Unlike how most marketing is done in banking today, you need to target the precious few. You don’t want brand awareness; you want brand insistence.

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PYMNTS

NOVEMBER 6, 2017

Some of us barely sleep that many hours, but for the average consumer, that’s how much time is spent in front of video content daily. The only thing that keeps eyes on a web page longer, said Caidar, is video, which holds a consumer’s attention for 30, 60 and even 90 seconds at a time. Five hours a day.

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PYMNTS

DECEMBER 17, 2020

Brands that will be featured include Champion, Jordache, Kendall + Kylie and Walmart private label brands, including Free Assembly, Scoop and Sofia Jeans. The TikTok community will be able to tap on a product when they see a Walmart fashion item they like during the event. “For Shop Party for the win!”

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PYMNTS

JANUARY 30, 2020

The gap in the market, she believed, was between finding a product – via skincare articles, blog posts or influencers – and knowing whether or not they should spend the money to try it out. Baalm started out as a beauty newsletter called Le CultureClub, which evolved into a paid membership community to support members’ beauty goals.

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Perficient

JANUARY 25, 2021

MY PREDICTION: Leaders from the Provider community will work with the new Federal Administration to develop a “third way” to improve quality and manage costs that is reliant neither fully on the private insurance market nor on governmental backing. The only positive increase in spend has been online video.

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Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

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The Financial Brand

NOVEMBER 6, 2023

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.

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The Emmerich Group

MAY 29, 2024

Because they do the same thing year after year with the same results, but don’t know how or what to change even though you know deep down there’s a way to get those best customers in your market and get them to pay more. Tons of top banks dump a few $100,000 on branding every year. When you deliver that kind of value.

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Perficient

JULY 30, 2020

Louis office including Marketing, Finance, Legal, HR, IT, Digital, and the St. Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. Perficient, based in St.

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PYMNTS

DECEMBER 7, 2017

They are a closely bonded community of cosmetics fanatics, and Ipsy isn’t just where they go to buy their makeup — it’s also where they go to learn how to use it. In October, Pham announced that her company, Divinium Labs, would be acquiring EM cosmetics — an online brand heretofore owned by Ipsy. In 2015, Ipsy had 1.5

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Gonzobanker

APRIL 24, 2019

Hosting marketing and sales execs at Caesars Palace is kinda asking for it, isn’t it? In five short years, The Financial Brand Forum has grown from startup to become the preeminent financial industry event. It’s really weird to see a live speaker dish up a series of videos mainly of himself … speaking. Let’s just call it.

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PYMNTS

AUGUST 4, 2020

With Burberry launching a social experience at its brick-and-mortar Shenzhen store and social platforms like Facebook pushing their commerce capabilities, new startups are popping up and established brands are catching up to capture this newest area of the digital shift. Brands and Mastercard. 4) with Tuli. On Tuesday (Aug. ”

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William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales.

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Jeff For Banks

MARCH 27, 2019

So, if you are asking, “what does brand get you?”, Ask the Experts My firm is not a marketing or branding firm. We leave that to the able hands of folks like Tim Pannell of Financial Marketing Solutions , a recent This Month in Banking podcast guest. Tim had great insights for banks on brand. Is brand worth it?

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Perficient

FEBRUARY 4, 2021

An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. It creates a more efficient and less expensive lifecycle process as defects are identified and solved before going to market.

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PYMNTS

FEBRUARY 14, 2020

Simsim is a video site that advertises products using influencers, with the products available for purchase right underneath the videos. The videos are in different local languages based on the user’s preference. Videos help in educating users about the category. The most recent round raised $8 million.

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Social Assurance

OCTOBER 22, 2021

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. Do you have a strong brand identity? The reward is worth it!

Branding 15

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Digital Growth Institute

MARCH 26, 2020

As your financial brand marketing, sales, and leadership teams work to keep communication lines open with internal and external audiences, one very quick and practical recommendation I've been making to banks and credit unions is deploying remote or virtual meetings with teams and account holders via a platform like Zoom video.

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The Financial Brand

JUNE 18, 2023

This article Funny ‘Bank of Joyce’ Ads Stand Out in Crowded Atlanta Market appeared first on The Financial Brand. Many bank marketers avoid using humor, but this reinvented community bank turns a scripted misunderstanding into an award-winning campaign.

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The Emmerich Group

JANUARY 18, 2024

When I talk about unique selling propositions—those differentiators that help you get paid more—I don’t mean getting one of those slogans that most branding companies will charge you half a million dollars for. So why do banks still keep paying branding firms to solve this for them? This is not a game where “close enough” wins.

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ABA Community Banking

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. This way you can better align it with whatever else you’re doing marketing-wise. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

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PYMNTS

AUGUST 17, 2016

Pixlee , a San Francisco-based startup, allows retailers or brands to market directly to customers by using their own photos through curating them from social media or having the customer directly submit them for use, which the company says leads to a more authentic and engaging shopping experience for consumers.

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San Francisco Retail social media Marketing 100

PYMNTS

OCTOBER 26, 2020

According to Arcane, much of that comes from trades done in areas with little developed financial services, including communities where migrant workers are sending funds to their families. And, because many of them are done at large discounts from market value, they could be tied to illegal activity.

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PYMNTS

JANUARY 29, 2020

Warm remembrances will flow of the then-relatively advanced Atari 2600 video game console under the Christmas tree during the early years of the Reagan administration. Will future generations perhaps end up associating the Atari brand with hotels? Yeah, that’s a real question. The prospects at this point seem rather low.

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The Financial Brand

JUNE 15, 2020

Some channels, like community events, may only return virtually. Others, like video, will continue their rapid growth after the crisis. The post How the COVID Crisis Is Revamping Financial Marketing Strategies appeared first on The Financial Brand.

Marketing Strategies 31

Marketing Strategies Strategy Marketing Video 31

Gonzobanker

NOVEMBER 29, 2016

machine technology with the advent of deposit automation and video teller capabilities. As banks and credit unions continually strive to find efficiency and differentiation in their branch networks, many are wondering if they should invest in video teller machines (aka interactive teller machines). rural or expensive urban markets).

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Gonzobanker

NOVEMBER 29, 2016

machine technology with the advent of deposit automation and video teller capabilities. As banks and credit unions continually strive to find efficiency and differentiation in their branch networks, many are wondering if they should invest in video teller machines (aka interactive teller machines). rural or expensive urban markets).

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PYMNTS

MAY 27, 2020

A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it. Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels.

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PYMNTS

NOVEMBER 9, 2018

and Canada (its most lucrative markets, revenue-wise) isn’t growing and it’s suffered through a reputational beating over the last year. Facebook’s invigorated commitment to being vigilant comes as the service is officially shipping out its Portal video chat product to the market this week.

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Digital Growth Institute

JUNE 7, 2023

But until someone picks it up and interacts with it, it's not really useful for its greatest purpose.” - Ethan Beute Automation is dominating the marketing world with the continuing rise of regenerative AI. are best conveyed through video, allowing for emotional connections, visual cues, and sensory experiences.

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South State Correspondent

AUGUST 15, 2022

At SouthState, our commercial lending teams use an online proposal generator, and we make that same app available to any community bank. Lenders can also view proposals generated by colleagues to understand market pricing in order to achieve greater consistency across the organization. A video explaining the app can be found HERE.

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South State Correspondent

AUGUST 15, 2022

At SouthState, our commercial lending teams use an online proposal generator, and we make that same app available to any community bank. Lenders can also view proposals generated by colleagues to understand market pricing in order to achieve greater consistency across the organization. A video explaining the app can be found HERE.

Tools 195

Tools Lending Online Training 195

NCR

OCTOBER 27, 2017

Many of these ATMs will be away from traditional branches, where opportunities to engage customers and promote the bank’s brand and varied services are more limited. The Global ATM Market and Forecasts to 2021 reports that almost 1.6 Turning ATMs into ambassadors for your brand. Harnessing the off-premise ATM.

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Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 3) @JohnRBarlow – John Barlow is president of Barlow Research, which provides market research for commercial banks.

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PYMNTS

FEBRUARY 6, 2019

Lifestyle brand FabFitFun has taken something of a circuitous route toward building its retail business. Brands would send us products for editorial review and provide us with VIP gift bags at media events,” he says. In fact, in its early days nine years ago, it wasn’t a retail operation at all — it was a newsletter.

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