South State Correspondent

JULY 6, 2022

In an earlier article, we discussed how we use “cost per impression” as a metric for planning, budgeting, and executing bank events that are specific for customer retention and branding. Here, we highlight an effective tactic and provide banks with a framework for how to evaluate and choose events.

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South State Correspondent

FEBRUARY 23, 2022

In this article, we look at the elements of excellent bank product design and provide some hacks on how to improve your current product offerings. The actual product includes the terms, fees, interest rate, operations, and details of how to access the product. Many of these products provide a sense of community (Facebook).

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PYMNTS

DECEMBER 7, 2017

They are a closely bonded community of cosmetics fanatics, and Ipsy isn’t just where they go to buy their makeup — it’s also where they go to learn how to use it. In October, Pham announced that her company, Divinium Labs, would be acquiring EM cosmetics — an online brand heretofore owned by Ipsy. In 2015, Ipsy had 1.5

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South State Correspondent

MARCH 21, 2023

The need for a known, reliable brand creates an excellent opportunity for community banks to help small business customers while building deposit balances. Community banks can now white label this same product to onboard and process employee retention tax credits for the bank’s small business customers AND prospects.

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Perficient

FEBRUARY 4, 2021

An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. It creates a more efficient and less expensive lifecycle process as defects are identified and solved before going to market.

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PYMNTS

JANUARY 22, 2019

In a new PYMNTS interview, Karen Webster and Rich Stuppy, chief customer experience officer at Kount , talked about all the recent digital and mobile strides that QSRs have been making — and why they are still behind the curve when it comes to protecting their technology, customers and brand reputations from online criminals.

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Abrigo

NOVEMBER 4, 2014

If your accounting firm doesn''t have a formal marketing plan in place, you''re not alone. Six out of seven accounting firms represented at a recent webinar hosted by Sageworks said their firms lack such a plan to guide their efforts to attract new business and bolster their reputation or brand. Market specifically to your niche.

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Social Assurance

JUNE 15, 2021

Is your community something you’re proud of? What effort are you putting in to better your community? Financial brands are truly are the heroes in their communities. Our Community Spark award recognizes banks and credits that are going above and beyond to create a spark and make a difference.

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PYMNTS

JANUARY 22, 2019

In a new PYMNTS interview, Karen Webster and Rich Stuppy, chief customer experience officer at Kount , talked about all the recent digital and mobile strides that QSRs have been making — and why they are still behind the curve when it comes to protecting their technology, customers and brand reputations from online criminals.

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South State Correspondent

DECEMBER 8, 2023

The real reason that this conference makes our favorites list is that this is one of the few conferences where we can learn what the largest and most progressive banks are doing in the market. However, banks differed in how to get there. Many banks were looking to install more automation to lower operating costs.

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Social Assurance

DECEMBER 14, 2021

Time and again, no matter the event, communities have rallied together to respond to these hardships. These community leaders play a vital role in helping areas react, regroup, and rebuild. During, and particularly following, a time of crisis, community financial institutions are the ones who need to make their voices heard the most.

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Independent Banker

JUNE 30, 2022

Academy Bank COO Tom Kientz notes that the community bank was eager to expand its deposit and loan services. Looking for an avenue to increase its deposit base, Academy Bank tapped into a market it hadn’t explored before: homeowners associations. Today, the community bank has successful relationships with HOAs across the country.

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PYMNTS

APRIL 28, 2020

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. Sponsorships, perhaps more than any other marketing area, have been turned on their collective heads. No PGA events. championships. championships. “We

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Social Assurance

SEPTEMBER 17, 2021

Digital listings help you drive traffic to your branches, increase your brand’s awareness, and offer more opportunities for your customers to find the information they need. These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic.

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PYMNTS

FEBRUARY 24, 2020

One of the most commonly talked-about and executed strategies in the 2020 connected commerce world is experiential marketing. But experiential marketing is also a customer-centric strategy intended to drive customer retention and strengthen the bond between retailer and consumer. The consumer now has a candle with a personal brand.

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PYMNTS

JUNE 16, 2020

He said he felt good about the state of the high-end home decor market and his place in what was a rapidly growing eCommerce segment. Chairish hosted two events for the design community. Participating brands were required to then sell their items on Chairish. The year was off to a flying start for Chairish CEO Gregg Brockway.

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Social Assurance

FEBRUARY 5, 2021

When we ask financial brands what makes them unique, the answer is often the same: “our people” or “our employees really care.” This answer comes from your brand. What is a brand? A brand is what your company stands for and believes. Why Does Brand Storytelling Matter? ” Pro Tip.

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The Financial Brand

AUGUST 18, 2021

With mergers poised to accelerate, a niche approach to product marketing will improve retention and strengthen customer relationships. The post How to Find Growth in the Next Wave of M&A in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Abrigo

JANUARY 29, 2015

But Hinge , a branding and marketing firm, has some interesting research that highlights the importance of expanding how you think about and generate referrals. Both sources may be encouraged through sustained marketing efforts.” Experts may be known but not recommended if they have a poor reputation.

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Social Assurance

APRIL 24, 2020

From news on increasing unemployment claims to extended social distancing precautions, communities are continuing to be challenged in new and dramatic ways during COVID-19. As a community bank, more people are looking to you not only for help financially — but also for the main thing that all leaders need to provide — hope.

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Jeff For Banks

SEPTEMBER 24, 2023

We talk about what we would like our bank to be, to our customers, employees, community and shareholders (if we have them). We analyze our customers, markets, and our personnel to devise a plan that has the potential to deliver to our stakeholders. Then we go back to our day-to-day and do none of the things we talked about.

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Long Lasting Ideas

FEBRUARY 23, 2016

Ok kids, it’s time to loosen your tie and consider some unconventional ways to boost your bank’s brand. These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand.

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The Emmerich Group

APRIL 11, 2024

Rate matching is the most destructive force in community banking today. And because of it, as a community bank, you are underpaid for the value you deliver. How does that sound? I’ll show you how to get them to come around. They must be dramatically different than anything else in your market.

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PYMNTS

DECEMBER 23, 2020

It needs to be about the whole experience and my relationship with you as a brand. That’s because all consumers are interacting with all sorts of brands all the time, and the ease of interaction is continuously raising the bar for businesses. How To Proceed. Customers ask us, ‘How do we do what you just described?’”

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Social Assurance

DECEMBER 11, 2020

You know Dasher and Dancer and Prancer and Vixen, but do you know how to market your financial brand this holiday season? The growing trend toward digital mediums has only accelerated during 2020 and social platforms are the top location for brands to engage with their customers. Build Community.

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PYMNTS

FEBRUARY 10, 2020

“Today is a day for celebration, not only for our company but for our merchants, who now have a direct path to accessing a vibrant community of over one million savvy shoppers who know how to unlock the value of their purchasing power,” said Sezzle Chief Executive Officer and Co-Founder Charlie Youakim.

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South State Correspondent

AUGUST 15, 2022

At SouthState, our commercial lending teams use an online proposal generator, and we make that same app available to any community bank. In this article, we step through why it works and how you can get it. How The Loan Proposal Generator Works. Sometimes just a graphics tool can help a banker win more loan business.

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South State Correspondent

AUGUST 15, 2022

At SouthState, our commercial lending teams use an online proposal generator, and we make that same app available to any community bank. In this article, we step through why it works and how you can get it. How The Loan Proposal Generator Works. Sometimes just a graphics tool can help a banker win more loan business.

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Tools Lending Online Training 195

PYMNTS

FEBRUARY 14, 2020

But it becomes easier when the community influencer is able to show them how to apply it,” said Rohan Malhotra, managing partner at Good Capital. The company takes care of the inventory, which it gets from various brands and manufacturers. On Simsim, they are able to work with influencers and market their products.”.

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Jeff For Banks

FEBRUARY 15, 2020

So was the case at the ABA Conference for Community Bankers. Below are the four keys and my opinions on how they apply to banking. How To Be Successful in a Changing Industry 1. Attack him where he is unprepared, appear where you are not expected." ~ Sun Tzu Don't fight PNC at PNC Park, playing their brand of ball.

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Social Assurance

DECEMBER 6, 2021

Even though LinkedIn has been around for 19 years, banks are still trying to figure out how to make LinkedIn worth their time, energy and resources. How do employees help our bank on LinkedIn? The three roles are your Financial Brand, Lender (mortgage and commercial) and Leadership. Up first, your Financial Brand.

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PYMNTS

MARCH 2, 2017

Boston-based athletic company New Balance has a simple mission: to become the world’s best running brand. Nike and Adidas would also like to be the world’s best running brand, and both are much larger. And those collaborations are even more on display in New Balance’s new brand of physical stores. The Run Hub.

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South State Correspondent

JUNE 8, 2022

What Is Customer Lifetime Value and How To Calculate It. Customer Lifetime Value predicts how much value an individual customer will bring to your bank over time. Lesson 1: Better Optimize Your Marketing Dollars For Cumulative Lifetime Value. Lesson 1: Better Optimize Your Marketing Dollars For Cumulative Lifetime Value.

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Data Marketing Strategy Examples 195

Social Assurance

NOVEMBER 16, 2021

Financial brands are uniquely positioned to remedy this pain with a key competitive advantage: their financial literacy programs. To leave your mark on your community, here are a few ways your brand can maximize its financial literacy program. There is a lot of competition vying for the attention of financial brand customers.

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Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. How do you differentiate yourself from the numerous other similarly named brands? How to Start Influencer Marketing.

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NCR

APRIL 13, 2016

In the following Q&A, Pango Financial CEO William Keenan offers insights on the cyclical nature of the lending market and advice for small business owners just starting out. Banks tighten up underwriting criteria in tough times, loosen it to gain market share and to grow their balance sheet as economies improve.

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PYMNTS

AUGUST 19, 2019

To serve a rising generation of parents who are used to direct-to-consumer (DTC) brands, eCommerce innovators are offering strollers via streamlined checkout and a business built around community. It doesn’t have to wait for an annual review from a retailer.) The eCommerce Experience. Colugo also aims to design with style in mind.

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