PYMNTS

JANUARY 22, 2019

In a new PYMNTS interview, Karen Webster and Rich Stuppy, chief customer experience officer at Kount , talked about all the recent digital and mobile strides that QSRs have been making — and why they are still behind the curve when it comes to protecting their technology, customers and brand reputations from online criminals.

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Social Assurance

JUNE 15, 2021

Is your community something you’re proud of? What effort are you putting in to better your community? Financial brands are truly are the heroes in their communities. Our Community Spark award recognizes banks and credits that are going above and beyond to create a spark and make a difference.

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Independent Banker

DECEMBER 31, 2022

Community banks can help prevent, identify and report financial elder abuse. A number of ICBA solutions provide community bankers with the tools they need to assist customers who may be experiencing financial exploitation. ICBA Community Banker University courses. How to respond to elder financial abuse. CRA Partners.

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Training Community Resources Course 91

South State Correspondent

JULY 6, 2022

In an earlier article, we discussed how we use “cost per impression” as a metric for planning, budgeting, and executing bank events that are specific for customer retention and branding. Here, we highlight an effective tactic and provide banks with a framework for how to evaluate and choose events.

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Social Assurance

DECEMBER 14, 2021

Time and again, no matter the event, communities have rallied together to respond to these hardships. These community leaders play a vital role in helping areas react, regroup, and rebuild. During, and particularly following, a time of crisis, community financial institutions are the ones who need to make their voices heard the most.

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PYMNTS

JANUARY 22, 2019

In a new PYMNTS interview, Karen Webster and Rich Stuppy, chief customer experience officer at Kount , talked about all the recent digital and mobile strides that QSRs have been making — and why they are still behind the curve when it comes to protecting their technology, customers and brand reputations from online criminals.

How To 108

How To Fraud Mobile Online 108

Perficient

JUNE 8, 2020

On April 16, they hosted a happy hour that was centered around helping their community by answering the nearby hospitals’ calls for PPE. During the event, the committee walked attendees through how to make a simple no-sew mask using household materials. Paperclips. READY TO GROW YOUR CAREER?

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The Financial Brand

JULY 8, 2021

Here's why they're not and how to change it. The post How Community Banks Can Foster (and Benefit From) Financial Inclusion appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Local financial institutions should be a natural for serving many underbanked consumers.

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Community Bank Community Banking Trends Analysis 32

Perficient

FEBRUARY 4, 2021

An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. One does not need to change the process but incorporating accessibility by “shifting left” How to get started?

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South State Correspondent

FEBRUARY 23, 2022

In this article, we look at the elements of excellent bank product design and provide some hacks on how to improve your current product offerings. The actual product includes the terms, fees, interest rate, operations, and details of how to access the product. Many of these products provide a sense of community (Facebook).

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South State Correspondent

MARCH 21, 2023

The need for a known, reliable brand creates an excellent opportunity for community banks to help small business customers while building deposit balances. Community banks can now white label this same product to onboard and process employee retention tax credits for the bank’s small business customers AND prospects.

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Perficient

JULY 9, 2020

As a global company, the need for community and connection is nurtured through shared vales among colleagues. Perficient colleagues are leaders in their communities and go above and beyond to do what’s right in every situation, even when no one is watching. It’s even changed how we can be green. Create a compost bin.

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Social Assurance

FEBRUARY 5, 2021

When we ask financial brands what makes them unique, the answer is often the same: “our people” or “our employees really care.” This answer comes from your brand. What is a brand? A brand is what your company stands for and believes. Why Does Brand Storytelling Matter? ” Pro Tip.

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Branding Community Marketing Strategies US 17

PYMNTS

MAY 14, 2020

Brand Loyalty’s Surging Importance. While a user-friendly website and online ordering functionality are important, Miller also highlighted that the digital-only paradigm in which many businesses find themselves is forcing changes in how they develop customer relationships and drive brand loyalty.

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Payments Branding Customer Experience Strategy 169

South State Correspondent

DECEMBER 8, 2023

The need to reduce cost, the move to instant payments, and the need to deliver more unique products and services are all driving this effort at credit unions, community banks, and mid-sized banks. However, banks differed in how to get there. A bank can build a brand that will slow margin shrinkage down, but it will not stop it.

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South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

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Conference Marketing social media Data 195

Long Lasting Ideas

FEBRUARY 23, 2016

Ok kids, it’s time to loosen your tie and consider some unconventional ways to boost your bank’s brand. These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand.

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Branding Alabama Community ATM 40

Independent Banker

DECEMBER 31, 2021

They share tips for how community banks can get started. Social media has made it easier for community banks to nurture connections with prospects, customers and the community. In a nutshell, paid social can drive website traffic, promote engagement, boost brand recognition and generate leads for businesses of all kinds.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Abrigo

JANUARY 29, 2015

But Hinge , a branding and marketing firm, has some interesting research that highlights the importance of expanding how you think about and generate referrals. Experts may be known but not recommended if they have a poor reputation. Hinge’s survey found that 46.4

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Jeff For Banks

FEBRUARY 15, 2020

So was the case at the ABA Conference for Community Bankers. Below are the four keys and my opinions on how they apply to banking. How To Be Successful in a Changing Industry 1. Attack him where he is unprepared, appear where you are not expected." ~ Sun Tzu Don't fight PNC at PNC Park, playing their brand of ball.

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Social Assurance

DECEMBER 11, 2020

You know Dasher and Dancer and Prancer and Vixen, but do you know how to market your financial brand this holiday season? The growing trend toward digital mediums has only accelerated during 2020 and social platforms are the top location for brands to engage with their customers. Build Community.

Branding 15

Branding Community How To Marketing 15

The Financial Brand

AUGUST 18, 2021

The post How to Find Growth in the Next Wave of M&A in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. With mergers poised to accelerate, a niche approach to product marketing will improve retention and strengthen customer relationships.

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How To Banking Trends Analysis Trends 42

Social Assurance

DECEMBER 6, 2021

Even though LinkedIn has been around for 19 years, banks are still trying to figure out how to make LinkedIn worth their time, energy and resources. How do employees help our bank on LinkedIn? The three roles are your Financial Brand, Lender (mortgage and commercial) and Leadership. Up first, your Financial Brand.

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Branding Video Resources Leadership 15

Independent Banker

JUNE 30, 2022

Academy Bank COO Tom Kientz notes that the community bank was eager to expand its deposit and loan services. Today, the community bank has successful relationships with HOAs across the country. billion-asset community bank is a wholly owned subsidiary of Dickinson Financial Corporation, a $3.5 Photo by Jason Tracy.

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Social Assurance

AUGUST 14, 2020

In fact, every day of the year, there is a celebration of something that your financial brand can post about! Simple: it shows your brand’s lighter side and helps your followers better connect with you! Financial tips and products are great go-to pieces of content for your brand, but don’t be afraid to change things up.

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social media Branding How To National 15

PYMNTS

JUNE 16, 2020

Chairish hosted two events for the design community. The first was an editorial feature on The Dealers of High Point, featuring the inventory of the High Point dealer community and an avenue to give designers access to goods normally exhibited at the show. Participating brands were required to then sell their items on Chairish.

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Abrigo

OCTOBER 20, 2020

Learn how to support company culture and hiring long-term talent. From economic forecasts to company culture, there were important takeaways for all community financial institutions. . Millennium Bank, like many community financial institutions, is heavily concentrated in commercial real estate (CRE). Drive Growth.

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Management Lending Community Strategy 195

Jeff For Banks

SEPTEMBER 24, 2023

We talk about what we would like our bank to be, to our customers, employees, community and shareholders (if we have them). Our brand, according to our latest Net Promoter Score, should allow us to succeed at not having to be "best price." We build a strategy that is more often than not preaching differentiation versus cost advantage.

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Social Assurance

NOVEMBER 16, 2021

Financial brands are uniquely positioned to remedy this pain with a key competitive advantage: their financial literacy programs. To leave your mark on your community, here are a few ways your brand can maximize its financial literacy program. There is a lot of competition vying for the attention of financial brand customers.

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PYMNTS

APRIL 28, 2020

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. We have been one of the first brands to have gone into esports at a global level, and with League of Legends we have an exclusive partnership.”. championships. “We

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social media Branding Examples Marketing 141

PYMNTS

FEBRUARY 10, 2020

“Today is a day for celebration, not only for our company but for our merchants, who now have a direct path to accessing a vibrant community of over one million savvy shoppers who know how to unlock the value of their purchasing power,” said Sezzle Chief Executive Officer and Co-Founder Charlie Youakim.

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Minneapolis social media Retail Payments 187

PYMNTS

OCTOBER 30, 2017

But how to pack the subscription boxes — particularly given the rather mercurial nature of dorky tastes — and how to avoid the risk of angering Star Wars fans with Star Trek stuff (and vice versa) and how to balance the needs of the Harry Potter fans and the Halo devotees? That’s what they branded themselves.”.

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PYMNTS

MARCH 2, 2017

Boston-based athletic company New Balance has a simple mission: to become the world’s best running brand. Nike and Adidas would also like to be the world’s best running brand, and both are much larger. And those collaborations are even more on display in New Balance’s new brand of physical stores. The Run Hub.

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PYMNTS

FEBRUARY 14, 2020

But it becomes easier when the community influencer is able to show them how to apply it,” said Rohan Malhotra, managing partner at Good Capital. The company takes care of the inventory, which it gets from various brands and manufacturers. The videos are in different local languages based on the user’s preference.

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Video Capital Community Branding 141

PYMNTS

AUGUST 19, 2019

To serve a rising generation of parents who are used to direct-to-consumer (DTC) brands, eCommerce innovators are offering strollers via streamlined checkout and a business built around community. It doesn’t have to wait for an annual review from a retailer.) The eCommerce Experience. Colugo also aims to design with style in mind.

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Social Assurance

JUNE 3, 2021

If you haven’t already added LinkedIn as part of your social media strategy mix, your financial brand is missing out on a valuable platform to connect with customers and prospects. Here are a few helpful ways that financial brands can begin leveraging this platform. Employees can be your biggest advocates for your brand.

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Branding Tools social media Community 15

PYMNTS

FEBRUARY 24, 2020

According to a recent report from Forrester and Adobe , brands defined as “experience-driven” grow at a clip of 19 percent per year, compared to 13 percent for others. The consumer now has a candle with a personal brand. Other companies focus on activities that stay on brand. Minutes later, that photo is applied as a label.

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