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How To Improve Uninsured Deposit Performance

South State Correspondent

As you set marketing plans and budgets, consider that just this simple act of outreach and branding increases the average life by about 2-4 months. This is one of the great mysteries of community banking. Almost every community bank touts its commitment to the relationship.

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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. The bank marketing lesson – figure out the persona of your customer base, who can influence them, and how to activate them. The public laughed.

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Two Perficient Colleagues Recognized in CRN’s 2020 Women of the Channel

Perficient

Perficient is excited to announce that CRN ® , a brand of The Channel Company , has named Lynn Brading , director of Digital Experience Alliances, and Liz Stuart , alliance director for Emerging Solutions, to its esteemed 2020 Women of the Channel list! “We BONUS: See how Lynn’s philosophy on teamwork helped grow her career at Perficient.

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How Community Banks Can Foster (and Benefit From) Financial Inclusion

The Financial Brand

Here's why they're not and how to change it. The post How Community Banks Can Foster (and Benefit From) Financial Inclusion appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Local financial institutions should be a natural for serving many underbanked consumers.

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How to get referrals and grow your firm

Abrigo

But Hinge , a branding and marketing firm, has some interesting research that highlights the importance of expanding how you think about and generate referrals. Experts may be known but not recommended if they have a poor reputation. Hinge’s survey found that 46.4 Share your knowledge!

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Creativity Lives In The Age Of Contagion

PYMNTS

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. We have been one of the first brands to have gone into esports at a global level, and with League of Legends we have an exclusive partnership.”. championships. “We

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Representing Financial Brands on LinkedIn

Social Assurance

Even though LinkedIn has been around for 19 years, banks are still trying to figure out how to make LinkedIn worth their time, energy and resources. How do employees help our bank on LinkedIn? The three roles are your Financial Brand, Lender (mortgage and commercial) and Leadership. Up first, your Financial Brand.