Perficient

FEBRUARY 18, 2021

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. You can view the webinar on-demand by going to The Financial Brand site at this location.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

Gonzobanker

MAY 14, 2018

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. What could possibly go wrong? As it turns out, a LOT can go right. Digital First Now!

Branding 127

Branding Industry Apple Marketing 127

South State Correspondent

JULY 21, 2015

Banks stumble on how to create an enduring brand. However, if they can brand water, bananas and vodka, we can certainly brand a bank. Just be glad your bank has a product that customers can see and touch, because Intel had a tough job branding its hardware that was never seen.

How To 150

How To Case Study Branding Study 150

Abrigo

NOVEMBER 4, 2014

If your accounting firm doesn''t have a formal marketing plan in place, you''re not alone. Six out of seven accounting firms represented at a recent webinar hosted by Sageworks said their firms lack such a plan to guide their efforts to attract new business and bolster their reputation or brand. Market specifically to your niche.

Marketing 191

Marketing Industry Case Study Groups 191

PYMNTS

SEPTEMBER 1, 2016

Walmart and the Dr Pepper Snapple Group helped each other solve an interesting conundrum recently: In an increasingly digital- and mobile-focused retail age, the two partnered together to help bridge the gap between brands and retailers to benefit consumers. The best source of that content is the brands we work with.

Branding 101

Branding Retail Groups social media 101

Social Assurance

SEPTEMBER 10, 2021

In the first segment of our Building a Brand series, we defined what a brand is and the importance of differentiating your brand message within the financial industry. Once you’ve established that brand message and clarified your brand direction, it’s time to begin rolling out your new and enhanced financial brand.

Branding 15

Branding social media Case Study Study 15

Perficient

JUNE 12, 2020

External to that, as an example, is IT, customer service, sales, traditional marketing, and pricing. If your brand is taking the steps to mature, it might be that a centralized model starts with a small team with a plan to secure additional resources over time. Case Study. In this model, the digital team is at the core.

Resources 309

Resources Case Study Strategy Groups 309

PYMNTS

JULY 15, 2020

Someday, Onda CEO and Co-founder Noah Gray will have a great case study to write. They looked at the marketplace and saw an opening for a new kind of spiked seltzer, this one with tequila instead of the malt liquor used in most seltzer brands. The product and marketing plan were locked early in the year.

Los Angeles 204

Los Angeles New York social media Retail 204

PYMNTS

AUGUST 30, 2016

Advocate marketing is the most reliable and effective method of digital and social marketing for retailers today,” Roche said in a statement. With Extole’s premium retail package, marketers can provide a more efficient sharing experience for their customers, while improving tracking through the customer’s journey.

Case Study 104

Case Study San Francisco Referral Marketing Retail 104

PYMNTS

MARCH 27, 2019

For more on the latest in sharing economy market trends, download the Playbook. Online retail giant Amazon is also making a similar push to ensure the reliability of its brand. Case Study: How Car-Sharing Platform Getaround Provides Vehicle Owners with a Safety Net. Around the Payments and Platform Economy World.

Payments 145

Payments Case Study Lending Study 145

Social Assurance

MARCH 1, 2021

It takes less than 30 seconds to look up a financial brand, learn where they are located, and explore the services they provide. In order for your financial brand to stand out, you have to cover all your bases. Reviews act as customer touchpoints that provide vital feedback on how your financial brand performs in customer service.

Branding 15

Branding social media Online Case Study 15

PYMNTS

MARCH 10, 2020

For an important BNPL case study, we look to Australia, where Sydney-based market leader Afterpay has made such a splash that it’s changing the economy (sort of). The timing is good for BNPL brands, as physical retail stores struggle to stay relevant and eCommerce players try to crack the checkout conversion code.

Case Study 135

Case Study Retail Millennials Branding 135

The Financial Brand

JANUARY 25, 2017

Here's how Redwood Credit Union uncovered their unique personality and voice — its brand DNA — and brought it to life.

Case Study 12

Case Study Branding Study Groups 12

FICO

FEBRUARY 27, 2023

Nikhil Behl Vice President of Worldwide Marketing for FICO. You can read more about our judges in this blog post. Join us there to find out more about these remarkable success stories. See all Posts chevron_left Blog Home expand_less Back To Top Related posts Meet The 2022 FICO Decisions Awards Winners!

Meeting 98

Meeting social media Management Analytics 98

PYMNTS

JANUARY 30, 2020

eBay is further looking to compete with other sneaker storefronts via direct partnerships with several sneaker brands. Ridesharing giant Uber is also exploring new ways to expand its market footprint. To learn more about how AI security enhancements can improve the platform economy, visit the Playbook’s Case Study.

Miami 132

Miami social media Case Study Chicago 132

PYMNTS

JUNE 20, 2018

Real-time location data continues to gain a larger role in eCommerce and digital marketing, according to various surveys, case studies and analyst reports. brands, and that figure is projected to rise to $32.4 So, when major U.S.-based In 2016, in fact, “$12.4 billion was spent on location-targeted ad spending by U.S.

Data 109

Data Survey Oregon Branding 109

PYMNTS

MAY 10, 2017

For SMBs, social media has become a seamless way to build a following and a community around a brand and to provide customer support, marketing and communications outreach. Likewise, the company used social as a means to find new brands and products to feature. That, and they seek out other, similar brands to follow.

social media 101

social media Branding Case Study Community 101

PYMNTS

JUNE 12, 2019

One example in retail and payments is tech incubators — specifically, those run by specific companies and brands, a trend that shows signs of growing even more in the 2020s (which, let us remind you, are only a few months away). LISNR Case Study. Other Efforts.

Innovation 192

Innovation Retail Metro Case Study 192

Insights on Business

JUNE 28, 2018

The Demystifying Artificial Intelligence report also highlights a number of case studies where AI helped risk and compliance departments. These case studies identify the problem being faced, how AI planned to help, what progress in the AI implementation had been completed, and what AI techniques were being used.

Compliance 70

Compliance Case Study Analysis Analytics 70

Celent Banking

SEPTEMBER 17, 2015

Should they consider alternative options, such as their own HCE-based, or depending on the market, even SIM-based NFC solutions? Yet, HCE technology has given banks around the world an opportunity to launch their own branded NFC solutions for Android, irrespective of whether Android Pay is available in their market or not.

Strategy 100

Strategy Mobile Samsung Payments 100

PYMNTS

MARCH 11, 2016

In talking about global payment technology, emerging markets are an area of keen interest. We are very different than your usual payments providers in the fact that we act locally in those markets,” says Schrimpff. “We In all these markets we have local offices, local people to give us real local expertise.”. CASE STUDIES.

America 100

America Payments Fraud Case Study 100

Insights on Business

FEBRUARY 6, 2019

–> Read the Bradesco case study to learn more. Digital Humans are a next-generation interface that combines the best customer experience influencers from both man and machine, embodying an organization’s brand and creating significant value through emotional connection, personalization and consistency.

Technology 144

Technology Video social media Case Study 144

FICO

MAY 11, 2023

The use of FICO Xpress Optimization in the Prophet platform allows TV marketers to take a more scientific and tactical approach to promote programming. Marketers have long struggled to target viewers who fall within the right demographic but don't show a genuine interest in their product or service,” said Sehgal.

Groups 52

Groups social media Case Study Marketing 52

Abrigo

NOVEMBER 7, 2016

But Oreo’s parent company (Mondelez International and all of its predecessors, including Nabisco) has been able to create excitement and new revenue for the Oreo brand by taking the mature product and spinning off new products. Many accounting firms are in a “sea of sameness” with their core services, Tolin said.

Taxes 170

Taxes Innovation Examples Case Study 170

FICO

MAY 15, 2023

As happy long-term users and believers in FICO’s intelligent collections technology, we wanted to be early adopters and create a customer experience that had rarely been delivered in the market.” Nikhil Behl Vice President of Worldwide Marketing for FICO. You can read more about this story in the full media release.

Payments 52

Payments Video Customer Experience social media 52

Perficient

AUGUST 30, 2022

Business stakeholders utilize many different techniques and tools when building a Roadmap, such as market research and customer intelligence data. Case Study: How We Leveraged Agile To Help a Financial Services Firm Create a Deposit Advance Product. Defining a clear Roadmap is an imperative beginning step in an Agile project.

Meeting 294

Meeting Examples UX Case Study 294

FICO

FEBRUARY 9, 2022

The payments market in Brazil is undergoing radical change as the country moves from a traditionally cash-based society to new flexible payment products and services. FICO is very well established in Brazil and we knew about FICO Falcon from some large players in the market,” said Grandin. Gains from Using Falcon.

Fraud 52

Fraud Cards Analytics System 52

Lex Sokolin

DECEMBER 10, 2020

The case study of Shopify is case in point?—?the think about a Walmart-branded credit card. And notice that the platforms are ahead of “brands”. Peloton is a brand, right? But again, note that Green Dot is selling into these user aggregators to tap into their marketing footprint. an $1,895 pleasure.

Branding 52

Branding Apple Capital US 52

Lex Sokolin

DECEMBER 10, 2020

The case study of Shopify is case in point?—?the think about a Walmart-branded credit card. And notice that the platforms are ahead of “brands”. Peloton is a brand, right? But again, note that Green Dot is selling into these user aggregators to tap into their marketing footprint. an $1,895 pleasure.

Branding 52

Branding Apple Capital US 52

PYMNTS

AUGUST 4, 2020

But then ask him how the funding will change what his company does and how it goes to market and the enthusiasm spills out. “We Within its platform, brands can create a single source of insights including unified customer content, cross-product behavior data, deeper audience segmentation and predictive analytics.

Branding 131

Branding social media Case Study Study 131

Celent Banking

MARCH 16, 2015

The conference was well attended, with broad representation from all institution sizes and markets. Smaller institutions are finding it hard to overcome some of the barriers of resources and marketing that arise as the competitive landscape broadens. Presentations focused on targeted marketing for “moneyhawks” , new P2P models (e.g.

Conference 100

Conference Retail Community Community Bank 100

William Mills

JUNE 29, 2017

Sales team – everyone else – our marketing team is making a push to get more case studies and success videos in the market. Sales team – everyone else – our marketing team is making a push to get more case studies and success videos in the market. Brand Advocacy and Added Sales Support.

social media 68

social media Case Study Branding Meeting 68

PYMNTS

JULY 17, 2018

Digital ticketing, however, can also bring downsides that threaten revenue and brand reputations. Another recent digital ticketing case study paints a more positive picture of how going from analog to digital can bring more rewards than problems. Digital Stumbles. The LA Auto Show runs for 10 days.

US 100

US Google Online Case Study 100

Social Assurance

SEPTEMBER 18, 2017

The skills every true marketer needs to hone in order to excel. Marketing is one of the fastest developing fields in business. With every new innovation, technology or otherwise, it is marketing that feels the burn. Social media is the latest case study and its waves caused an upheaval not seen since the dawn of the television.

social media 12

social media Marketing Case Study Branding 12

Social Assurance

SEPTEMBER 18, 2017

The skills every true marketer needs to hone in order to excel. Marketing is one of the fastest developing fields in business. With every new innovation, technology or otherwise, it is marketing that feels the burn. Social media is the latest case study and its waves caused an upheaval not seen since the dawn of the television.

social media 12

social media Marketing Case Study Branding 12

PYMNTS

JULY 26, 2016

According to DeCosmo , the basic definition of a real-time payments environment boils down “sub second responses” across a number of considerations, including credit risk and marketing efforts, with a benefit that comes from a “faster experience … that is also more streamlined.”

Analytics 100

Analytics Customer Experience Fraud Case Study 100

William Mills

JULY 20, 2017

From simple activities that can help them in their sales and marketing efforts to those that serve to identify and bring in new business, and even help maintain current relationships, sales teams that leverage their PR resources are better positioned to succeed. Invest in reprints of bylined articles that speak directly to your prospects.

Case Study 46

Case Study Conference Study Meeting 46