Have millennials changed referral marketing?

CU Insight

Ask any marketer which demographic is most sought after by their brand and more often than not, you will receive the answer “Millennials”. So, have Millennials left their mark on referral marketing too and what effect has this had on ecommerce?

Why don’t marketers do referral marketing?

CU Insight

In previous blog posts , and in the results of Demand Metric’s 2016 referral benchmark study we have looked at some of the statistics behind referral marketing—from the power of word-of-mouth to the value of incentives, all the way to ROI.

Referral marketing statistics don’t lie

CU Insight

At RewardStream, we have repeatedly highlighted referral marketing as one of the most successful of all marketing methods—if not the most successful. The Power of Referrals. The post Referral marketing statistics don’t lie appeared first on CUInsight.

The truth about referral marketing – Four myths busted!

CU Insight

Even though it consistently proves to be one of the the most effective and budget-friendly customer acquisition channels, referral marketing remains a mystery to many people – including many marketing professionals.

How to prevent and detect against referral marketing scams

CU Insight

A concern that we frequently hear from our prospective and current customers is how to prevent gaming in their referral program while giving legitimate customers a positive referral experience. Existing customers receiving referral benefits or rewards by referring themselves.

Referral marketing where you’d least expect it

CU Insight

Usually, when RewardStream writes about referral marketing, we talk about referral programs run by financial services providers, telcos and ecommerces. It makes sense for businesses offering these services to run referral programs.

The state of referral marketing by Referral SaaSquatch

CU Insight

It’s no secret that marketers are using an increasing amount of their time and resources with marketing technology. With marketing software spending is projected reach $32B+ by 2018 according to Radius.

5 ways to develop an effective referral marketing program

CU Insight

Referral marketing programs are designed to help you acquire new customers at a very low cost; in fact, referral marketing provides the lowest cost per acquisition. Like other marketing programs, you can build it, but that doesn’t necessarily mean “they” will come.

What online gaming can teach your credit union about referral marketing

CU Insight

The gaming industry hosts some of the most globally well-known and successful referral programs. Time For a Referral Boom! There are three big reasons why: 18 to 35 years olds are the demographic most likely to partake in online referral activities.

A guide to referral marketing CX/UX

CU Insight

Part 1 – Helping Your Customers Get The Most Out Of Referral Marketing. You’re finishing up some work at your desk, approving budgets for next quarter’s marketing campaigns about to knock off for the day when your phone rings. It’s one of your marketing coordinators who’s in charge of a recently launched online referral program that you approved. They are calling to ask some questions about some of the details of how the referral marketing program works.

What factors influence referral marketing at credit unions?

CU Insight

A few months back, we surveyed a number of credit union marketers across North America. We were interested in hearing their opinions on the state of credit union marketing in 2016.

Following the beat of the music to reach a younger crowd

BankThink

Community banking Digital marketing Referral marketing Digital bankingStreaming services such as Pandora and Spotify are becoming popular advertising vehicles for community and regional banks.

Beware of Charging Unicorns: SoFi’s Vision of a “Bankless World”

ForwardBanker

Financial Marketing Insights compelling offers Financial Technology Millennials niche opportunities non-bank disruptors Onboarding referral marketing SoFi startup Super Bowl ad

Leads and referrals: Where do your conversions come from?

CU Insight

We are quite proud of the fact that RewardStream is a pioneer and veteran in the referral marketing industry, designing referral marketing programs for our clients since 2003. Before I dig into the numbers, let’s look at the definitions of these two marketing methods.

The key to acquiring millennials: A tailored referral program

CU Insight

Find new ways to achieve referrals, ways that are engaging and relevant to this unique generation. Marketing to millennials is about conversation, not clichés. The post The key to acquiring millennials: A tailored referral program appeared first on CUInsight.

9 reasons why great e-commerce referral programs succeed

CU Insight

A well-run e-commerce referral marketing program will almost certainly deliver on its promises: low-cost customer acquisition, and the most efficient method to attract new customers. The first six of these are: Usability – Making and receiving referrals should be easy.

Increasing member confidence in your credit union

CU Insight

Credit union marketers have always needed to foster meaningful connections with their member base. In this post–Financial Crisis, there’s never been a better time for credit unions to ramp up their customer acquisition marketing. Credit Unions and Referral Marketing: A Perfect Match!

Do birds of a feather flock together?

CU Insight

The “birds of a feather” principle is at the core of what makes referral marketing so successful. Recently, we published a few blogs in our demographics and referral behavior series. Birds of a feather flock together, or so they say.

166% conversion rates from your marketing program

CU Insight

When I speak with customers and prospects about they would like to achieve with their referral program and what it can do for their business, we usually end up in a conversation about conversion rates. Marketers are converting prospects to customers. Referral marketing is no different.

Is your credit union missing out on referrals?

CU Insight

Referrals have long been an essential part of how firms get new business. Even with the growth of digital marketing and the changing habits of buyers, generating more referrals has remained a top priority for many firms. Now, when you hear “referral marketing,” what type of initiative do you envision? Chances are, you’ve been focusing on referrals from existing clients – and you’re not alone. by: Sylvia Montgomery.

Do rewards influence referrals?

CU Insight

of people surveyed had purchased something which was recommended to them by a friend – and with 88% of marketers believing that referral schemes help them to acquire new customers , it’s no surprise that nailing a great referral programme will help to underpin many a successful marketing strategy.

How credit unions can reap rewards from increasing member confidence

CU Insight

Credit union marketers have always needed to foster meaningful connections with their member base. In this post–Financial Crisis, there’s never been a better time for credit unions to ramp up their customer acquisition marketing. Credit Unions and Referral Marketing: A Perfect Match!

Poll: Top challenge of valuation practices is attracting new clients

Sageworks

Consider downloading a free checklist, Marketing Checklist: Maintain Or Grow Your Practice , of tips and techniques to grow your firm. Also helpful, Sageworks’ blog post, 3 Keys to attracting and retaining higher-paying clients , provides insight on how to obtain clients through thinking like a business owner, identifying niche markets and networking. In today’s marketplace, the delivery of a referral is only the first step toward earning new business.

FinovateFall Sneak Peek: RMS

NetBanker

RMS is an engagement solution provider focused on acquisition, cross-sell, rewards and referral marketing solutions for financial institutions. Our featured referral solution is presently YAP. Matt Domanico, SVP, Marketing.

Why credit union branch staff drive referral business

CU Insight

Recently, we surveyed more than one hundred community bank and credit union marketers across North America to get their input on the state of credit union marketing in 2016. Why Choose Referral Marketing.

10 reasons why social media works

CU Insight

Over the past several years, social media has evolved and grown into one of the most powerful tools available to marketing professionals. In our digital age, virtually all businesses around the world depend on social media as a marketing tool to some extent.

What are analytical procedures and their benefits?

Sageworks

Another blog post, How to get referrals and grow your firm , stresses the importance of referrals with client acquisitions and provides advice for generating referrals from satisfied clients or others in your professional network. A post from the AICPA, The New Realities of Referral Marketing for CPAs , identified how the process of client referrals has grown more complex through time with the surfacing of the consumer decision journey.

A Referred Customer Is A Better Customer

PYMNTS

Advocate marketing is the most reliable and effective method of digital and social marketing for retailers today,” Roche said in a statement. With Extole’s premium retail package, marketers can provide a more efficient sharing experience for their customers, while improving tracking through the customer’s journey. In one example of how Extole’s referral platform works, Roche noted that Ulta Beauty, the largest specialty beauty retailer in the U.S.

3 things consumers hate about online referral programs

CU Insight

RewardStream has years of experience providing online referral programs to our clients and one of the services we provide is customer support to end users – which is why we know so much about what our program users want!

Beyond efficiency: Using technology to ramp up a valuation business

Sageworks

Referrals ? Marketing ? By Brad Spence, Director of Sageworks Valuation Solution What drives new business for your valuation practice? Cross-selling current accounting clients? How about technology? Is your firm using technology to drive new valuation engagements?

Make your credit union refer a friend program a digital journey

CU Insight

Member referrals are a timeless and effective way for credit unions to attract loyal members. And with advances in digital referral marketing systems, it’s easier than ever to track your member journeys, attribute leads and conversions, and measure real impact from your marketing spend.

Spice up your credit union marketing

CU Insight

Recently, our friends over at CodeCondo shared an excellent piece on the benefits of referral marketing and the current tools available to any business wanting to implement a formal program. by: Gillian Hames.

Supercharge your referral program

CU Insight

Geared towards our friends in the credit union space , this webinar will explore some of the of unique benefits a Referral Program can provide your credit union. Marketing/Social Media Credit Unions Referral Programs RewardStream supercharge Webinar

Fall In! FinovateFall 2015 Presenting Companies Revealed

NetBanker

Market segments include insurance, banks, telecom, utilities, and property management. Alfa-Bank offers a wide range of products and operates in all sectors of the financial market, including corporate and retail lending.

Six compelling reasons your credit union should build a digital referral program

CU Insight

Today’s marketer at a bank or credit union has a tough job. And yet marketing messages from banks and credit unions are awash in a sea of similarity, giving an appearance that each organization offers essentially the same thing.

Members are best for brand advocacy programs

CU Insight

As a marketer, I aspire to achieve the results that brands like Apple, Samsung, Coca-Cola, and Nike have seen. This is the pinnacle of marketing — when your customers will fight tooth and nail to defend, advocate, and market your brand for you.

Gender marketing strategies in the referral space

CU Insight

At RewardStream, we are always interested in how members of the referral programs that we operate for our clients behave. Ultimately, we’re interested in helping our clients acquire high lifetime value customers by getting their best customers to make referrals to their friends and family.

Why referral programs struggle (and what to do about it)

CU Insight

For marketers, the transmission of a brand message via word of mouth is tied closely with our use of social media today. The impact and power of word of mouth can be shown in the effectiveness of a good referral marketing program. People like to share.

Top 10 marketing & tech trends that tickled our fancy in 2014! (part one)

CU Insight

Over the next two weeks, RewardStream will be bringing you our definitive list of the most interesting marketing and technology trends in 2014. Unfortunately, we couldn’t think of anything witty or seasonal to title the series so we present you with: The Top 10 Marketing & Tech Trends That Tickled Our Fancy In 2014! We are going to start our series by taking a look at some of the visual marketing trends we saw in 2014.

Reviews and referrals: Attracting millennials to your credit union

CU Insight

In our recent credit union marketing survey , we learned that credit union marketers across the nation are interested in attracting a youthful demographic. Will millennials participate in referral programs? What about referral behavior?

We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

It’s even harder when your target market would rather never think about what you’re trying to sell them — retirement, for example. Below, we’ll show you: How to use pre-launch marketing to build trust and hype. Use pre-launch marketing to build both trust and hype.

Tools 99

Let your members carry your message

CU Insight

Leading up to the CUNA Marketing and Business Development event in Las Vegas, I’ve been thinking quite a lot about marketing. Marketing is hard. Of course, with the ongoing digitization of our marketing tools has come a welcome set of analytics and measurement tools.