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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. and became the most valuable bank in Latin America.

Branding 221
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Corona (Beer) Takes Hit From COVID Naming

PYMNTS

Someday this will be a marketing case study. You’re Constellation Brands. One of your leading brands is Corona beer. So far we know two things about this future case study. So far we know two things about this future case study. About that case study.

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New Report: Helping Retail Treasurers Navigate The Digital D2C Shift

PYMNTS

Corporates cannot expect to weather the economic and social changes taking place by virtue of their market clout and mastery of traditional supply chains and distribution channels. This environment requires enterprise-scale companies to forge new digital paths to market and form more direct relationships with consumers and end-users.

Retail 216
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How Lime Is Using Payments To Win The Global Scooter Race

PYMNTS

For more on the latest in sharing economy market trends, download the Playbook. Online retail giant Amazon is also making a similar push to ensure the reliability of its brand. Case Study: How Car-Sharing Platform Getaround Provides Vehicle Owners with a Safety Net. Around the Payments and Platform Economy World.

Payments 145
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Building a Brand Series: Launching Your Financial Brand

Social Assurance

In the first segment of our Building a Brand series, we defined what a brand is and the importance of differentiating your brand message within the financial industry. Once you’ve established that brand message and clarified your brand direction, it’s time to begin rolling out your new and enhanced financial brand.

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Why banks must unlock the full power of their customer data. Today.

Accenture

Subway has rebuilt its operating model to continuously run tests on customer experiences to optimise the journey of purchasing a sandwich.¹ Subway has rebuilt its operating model to continuously run tests on customer experiences to optimise the journey of purchasing a sandwich.¹ Marketing in every industry is evolving, fast.

Data 150