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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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TikTok Dives Deeper Into Corporate Marketing

PYMNTS

It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. Brands are an important part of the TikTok experience,” Puris noted. A smaller number, 15 percent, are 35 and older.

Marketing 207
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. You can view the webinar on-demand by going to The Financial Brand site at this location.

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How A Retail Incubator Could Produce The Next Big Innovation

PYMNTS

The myth of the lone (and possibly mad) scientist died out a long time ago, as the industrial age led to teams of researchers working together (or at healthy cross purposes) to enable innovation. LISNR Case Study. That experience is one that is hard to gain as a vendor with new and exciting retail technology in the market.”.

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CoPilot for Banks – 7 Steps Before Integrating Generative AI

South State Correspondent

The uptake of this sophisticated technology is setting records at every turn from the pace of innovation to adoption. Bank Specific : Since CoPilot for Banks leverages enterprise data, one major advantage the application has over the public version is it can generate text and images specific to a bank’s products and brand.

Training 195
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Why banks must unlock the full power of their customer data. Today.

Accenture

Marketing in every industry is evolving, fast. Marketing in every industry is evolving—fast. Historically, strong above-the-line advertising and brand-building have kept banks ahead, along with ever increasing focus on the in-branch experience. You might wonder what relevance these examples have to your own business.

Data 150