Perficient

JANUARY 22, 2021

I will tell you my preferred brands, and you and your partner will get the same revenue and purchase history. Case Study. Especially now, data acquired from loyalty programs show brands relevant ways to engage with customers. Most institutions understand that transactions show preferences.

Analytics 309

Analytics Industry Chicago Payments 309

Chris Skinner

JUNE 8, 2017

Even today he claims they have achieved double digit … The post A brand new Clearing Bank for Britain appeared first on Chris Skinner's blog.

Branding 206

Branding Meeting System Regulation 206

Perficient

FEBRUARY 18, 2021

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. You can view the webinar on-demand by going to The Financial Brand site at this location.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

PYMNTS

JUNE 25, 2020

Owned by Beijing-based tech giant ByteDance, TikTok on Thursday (June 25) rolled out TikTok For Business , which it describes as “our global brand and platform that is home to all current and future marketing solutions for brands.”. Brands are an important part of the TikTok experience,” Puris noted.

Marketing 207

Marketing social media Video Case Study 207

Perficient

NOVEMBER 17, 2020

The Microsoft Zune is almost a case study in product flops. Over time, these experiences come to define the brand itself, eclipsing traditional efforts at building brands through aesthetics and taglines. The Segway is still really cool, but do you know anyone who owns one?

Case Study 501

Case Study Study Technology Training 501

Gonzobanker

MAY 14, 2018

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. The post Financial Brand Forum 2018: 7 Takeaways in 7 Minutes appeared first on Gonzobanker. Digital First Now!

Branding 127

Branding Industry Apple Marketing 127

South State Correspondent

JULY 21, 2015

Banks stumble on how to create an enduring brand. However, if they can brand water, bananas and vodka, we can certainly brand a bank. Just be glad your bank has a product that customers can see and touch, because Intel had a tough job branding its hardware that was never seen.

How To 150

How To Case Study Branding Study 150

PYMNTS

SEPTEMBER 1, 2016

Walmart and the Dr Pepper Snapple Group helped each other solve an interesting conundrum recently: In an increasingly digital- and mobile-focused retail age, the two partnered together to help bridge the gap between brands and retailers to benefit consumers. The best source of that content is the brands we work with.

Branding 101

Branding Retail Groups social media 101

Perficient

DECEMBER 2, 2020

Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. We were prepping for our webinar, “ Digital Strategy Lessons Financial Institutions Can Learn From Top Brands in Other Industries ,” which we’re co-hosting with him on December 8th.

Data 294

Data Customer Experience Case Study Branding 294

Social Assurance

SEPTEMBER 10, 2021

In the first segment of our Building a Brand series, we defined what a brand is and the importance of differentiating your brand message within the financial industry. Once you’ve established that brand message and clarified your brand direction, it’s time to begin rolling out your new and enhanced financial brand.

Branding 15

Branding social media Case Study Study 15

Social Assurance

MARCH 30, 2021

When it comes to branding, it’s a great principle to apply in order to elevate your brand in an authentic way. We’re continuing our Building a Brand series by highlighting how you can improve your brand by clarifying different elements. Branding is challenging for financial brands. TrustTexas Case Study. #2.

Branding 15

Branding Guidelines Case Study US 15

The Financial Brand

JULY 4, 2023

This article A Banker’s Guide to Digital and AI Transformation Success appeared first on The Financial Brand. McKinsey's digital & artificial intelligence leaders offer a roadmap to transformation success, including a case study on how DBS Bank did it.

Case Study 32

Case Study Study Branding 32

The Financial Brand

JULY 4, 2023

This article A Banker’s Guide to Digital and AI Transformation Success appeared first on The Financial Brand. McKinsey's digital & artificial intelligence leaders offer a roadmap to transformation success, including a case study on how DBS Bank did it.

Case Study 32

Case Study Study Branding 32

PYMNTS

MARCH 27, 2019

Online retail giant Amazon is also making a similar push to ensure the reliability of its brand. However, while Lime is using its more than $300 million investment from Google parent Alphabet , among others, to upgrade its services, it’s facing more competition than ever from brands like Bird, Spin and Juice Bike. About the Playbook.

Payments 145

Payments Case Study Lending Study 145

Social Assurance

MARCH 1, 2021

It takes less than 30 seconds to look up a financial brand, learn where they are located, and explore the services they provide. In order for your financial brand to stand out, you have to cover all your bases. Reviews act as customer touchpoints that provide vital feedback on how your financial brand performs in customer service.

Branding 15

Branding social media Online Case Study 15

PYMNTS

JANUARY 9, 2020

In the webinar, case studies will show how merchants can differentiate themselves by successfully bridging digital and physical retail settings. But the lines of commerce have blurred, presenting both challenges and opportunities for merchants to engage with their targeted shoppers. In the webinar scheduled for Jan.

Payments 151

Payments Case Study User Experience Millennials 151

PYMNTS

MARCH 10, 2020

For an important BNPL case study, we look to Australia, where Sydney-based market leader Afterpay has made such a splash that it’s changing the economy (sort of). The timing is good for BNPL brands, as physical retail stores struggle to stay relevant and eCommerce players try to crack the checkout conversion code.

Case Study 135

Case Study Retail Millennials Branding 135

The Financial Brand

JANUARY 25, 2017

Here's how Redwood Credit Union uncovered their unique personality and voice — its brand DNA — and brought it to life.

Case Study 12

Case Study Branding Study Groups 12

Perficient

FEBRUARY 22, 2023

Our economic history is filled with case studies of firms that came out of recessions stronger and as more dominant players in their industries. Often, one of the hardest things for a business to measure is reputation and brand perception. How did they achieve such success through adversity?

Trends 275

Trends Customer Experience Case Study Data 275

PYMNTS

SEPTEMBER 17, 2019

Luxottica is the umbrella company that owns Ray-Ban, Oakley and a few other sunglasses brands. Even the Florida Attorney General Ashley Moody said the antitrust probes into Facebook don’t have any common case studies to draw from in deciding how to move forward. as we work through this investigation.

Case Study 108

Case Study Florida Google Apple 108

Perficient

JUNE 12, 2020

If your brand is taking the steps to mature, it might be that a centralized model starts with a small team with a plan to secure additional resources over time. Case Study. Often as companies mature digitally, they move to a centralized model. In this model, the digital team is at the core. First and Next Steps.

Resources 309

Resources Case Study Strategy Groups 309

PYMNTS

AUGUST 30, 2016

Roche noted that struggling retailers, like Aéropostale and American Apparel, have invested in Extole’s advocate marketing technology to engage their existing customers and build their brands back up. “If So, you wake up one day, and you’re this useful brand, and the youngest customer on your customer list is 28. Roche said.

Case Study 104

Case Study San Francisco Referral Marketing Retail 104

PYMNTS

JULY 15, 2020

Someday, Onda CEO and Co-founder Noah Gray will have a great case study to write. They looked at the marketplace and saw an opening for a new kind of spiked seltzer, this one with tequila instead of the malt liquor used in most seltzer brands. Or even a spin on the old “what I did for my summer vacation” essay.

Los Angeles 204

Los Angeles New York social media Retail 204

Chris Skinner

OCTOBER 21, 2019

It’s obviously easier to launch a brand new bank, fresh with no legacy and open to everything, isn’t it? Banks are control freaks. I’ve blogged about that often. I’ve also blogged often about how they need to move to be open and partnering. That’s not easy. Not necessarily so.

Branding 185

Branding Case Study Study Digital Banking 185

PYMNTS

OCTOBER 9, 2019

is putting more of its hopes into digital and mobile channels — and online culture — to expand revenue and its brand profile, and make up for declining wholesale sales. The success of that ongoing effort could provide lessons or warning for other venerable clothing brands as consumers of all types increasing use the web to buy apparel.

Branding 139

Branding Google social media Case Study 139

Perficient

MAY 6, 2022

As an example, a customer who clicks on “apply now” will be directed to a bank-branded site that might be powered by a platform such as Fiserv, which helps to provide a more seamless customer experience. If they are interested, they will click on “learn more” to view additional details about the product and its benefits.

Customer Experience 309

Customer Experience Examples Case Study Resources 309

Chris Skinner

JULY 15, 2017

I remember flying into Singapore’s brand spanking new Changi Airport … Globalizing finance through FinTech I got to thinking about yesterday’s post on humanity in part due to a discussion of global banking. Obviously, the internet and mobile and global connectivity, but also the homogeneity of globalisation. What did Jack Ma say?

Case Study 164

Case Study Meeting Maine America 164

PYMNTS

SEPTEMBER 18, 2019

Companies and retail brands are also trying to make a dent in this new wall of counterfeits, with watchmaker Titan emerging victorious in a suit against fraudulent sellers on eCommerce site, Snapdeal. Amazon isn’t the only major eCommerce marketplace attempting to fend off fraud and counterfeit products. Online Marketplaces and the $1.8

Online 126

Online Case Study Branding Fraud 126

PYMNTS

JANUARY 30, 2020

eBay is further looking to compete with other sneaker storefronts via direct partnerships with several sneaker brands. To learn more about how AI security enhancements can improve the platform economy, visit the Playbook’s Case Study. The fee elimination will affect all sneakers resold for more than $100. About the Playbook.

Miami 132

Miami social media Case Study Chicago 132

PYMNTS

JULY 28, 2017

With 100,000 branded chatbots and growing on Facebook Messenger alone, it doesn’t appear that chatbots have any intention of going away any time soon. Sean McKee, eCommerce and customer experience director at retail brand Schuh, shared his thoughts with Retail Week on how chatbots will benefit the industry.

Retail 179

Retail Case Study Customer Experience Technology 179

PYMNTS

MARCH 28, 2016

That surpasses case studies, whitepapers and brochures. Our findings contradict the traditional belief that social media is a secondary influencer on purchasing decisions for B2B brands,” said Sacunus Director of Research and Strategy Heather Wadlinger in a statement.

Millennials 100

Millennials social media Survey Case Study 100

PYMNTS

MAY 10, 2017

For SMBs, social media has become a seamless way to build a following and a community around a brand and to provide customer support, marketing and communications outreach. Likewise, the company used social as a means to find new brands and products to feature. That, and they seek out other, similar brands to follow.

social media 101

social media Branding Case Study Community 101

PYMNTS

JUNE 12, 2019

One example in retail and payments is tech incubators — specifically, those run by specific companies and brands, a trend that shows signs of growing even more in the 2020s (which, let us remind you, are only a few months away). LISNR Case Study. Other Efforts.

Innovation 192

Innovation Retail Metro Case Study 192

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

Conference 195

Conference Marketing social media Data 195

Insights on Business

JUNE 28, 2018

The Demystifying Artificial Intelligence report also highlights a number of case studies where AI helped risk and compliance departments. These case studies identify the problem being faced, how AI planned to help, what progress in the AI implementation had been completed, and what AI techniques were being used.

Compliance 70

Compliance Case Study Analysis Analytics 70

PYMNTS

JUNE 20, 2018

Real-time location data continues to gain a larger role in eCommerce and digital marketing, according to various surveys, case studies and analyst reports. brands, and that figure is projected to rise to $32.4 It is part of the digital bloodstream of voice-activated devices such as Amazon’s Alexa, along with connected cars.

Data 109

Data Survey Oregon Branding 109

FICO

FEBRUARY 27, 2023

You can read more about our judges in this blog post. You can read more about our judges in this blog post. Join us there to find out more about these remarkable success stories. Nikhil Behl Vice President of Worldwide Marketing for FICO.

Meeting 98

Meeting social media Management Analytics 98