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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202
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Shogun Brings Big Retail Tech To Digital-First Retailers

PYMNTS

He needed a name for the company and liked the book. Clavell laid out exquisite details of life in feudal Japan so that the readers could live it as well as read it, according to The New York Times’ review of the book. A new Shogun was born. Or you could find a tool like ours and customize and optimize on your own.”.

Retail 226
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Retail Ecommerce Ventures Calculates Its Next Moves

PYMNTS

When speaking with Tai Lopez , the executive chairman of one of the more disruptive retail companies in the pandemic period, it could be expected that the conversation would center around one topic: retailing. Bezos started with books, because buying a book is a low-risk transaction. But that's not the case. It paid $3.6

Retail 142
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How Experiential Retail Is Giving Physical Stores An Edge

PYMNTS

As 2020 unfolds, the retail business has been dramatically altered. But with consumer spending holding steady, it’s important for retailers to grasp the opportunity to create innovative ways to get, keep and grow customers. And retailers that deploy experiential tactics drive repeat purchases at rates nearly twice those who don’t.

Retail 210
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UK Agencies Paint Stark Reality For Retail

PYMNTS

retail picture is bleak in this time of COVID-19. The Confederation of British Industry (CBI) said on Thursday (March 26) that its monthly survey of retailers showed the weakest outlook since April 2009. The CBI says retail sales volumes will fall sharply to April, with retailers more pessimistic than at any time since April 2009.

Retail 141
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Luxury Brands Add Eateries In China To Attract More Customers

PYMNTS

Luxury brands like Mercedes and Tiffany & Co. We’ve been fully booked for a couple of weeks.”. Eating at a top-notch brand like Zwilling is something that is worth taking pictures of, posting on social media and waiting to get a ton of likes.”. Two spots at the bar at 8:30 p.m.,” the woman told her friends. Tiffany & Co.

Branding 131