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A Look Back at Our Top 10 Marketing Blog Posts of 2017

Bank Innovation

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. Read Article.

Marketing 268
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How Can Financial Services Institutions Better Support Women? – An International Women’s Day Blog

Perficient

Promote the advancement of women into leadership roles. Consider women more mindfully in marketing efforts. Firms must more thoughtfully consider the different assets, behaviors, and financial needs of women when executing their marketing tactics. One-size-fits-all marketing is no longer sufficient to remain competitive.

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Personalization in Financial Services Works, but Changes Will Be Required

Perficient

My previous blog analyzed customer intelligence and the benefits it provides. This blog will show the benefits of personalization and outline what’s required to implement a personalization program. Challenges Require an Overhaul of Systems, Processes, and Leadership. 81% increase in customer retention.

Analytics 309
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OCC’s New Office of Financial Technology Portends Increased Supervisory Activity

CFPB Monitor

The OCC’s announcement that it will establish an Office of Financial Technology to “bolster the agency’s expertise and ability to adapt to a rapidly changing banking landscape” should come as no surprise to those who have been following recent pronouncements of Acting Comptroller Michael J.

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Growing my Professional Experience with Communication

Perficient

Welcome to the third and last blog in my blog series about my personal and professional development during my Perficient internship. The first blog in this series discussed a little about me and my internship goals while the second blog focused on how I achieved my first goal of improving my writing.

Community 340
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Change management in banks and credit unions: A key to success

Abrigo

Specifically, examiners are directed to assess how banks are implementing significant changes in the following four areas: Leadership Operations Risk management frameworks Business activities (including the use of third parties to support critical activities). Risk mitigation : Change, when not managed properly, can introduce risks.

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Data Is Key Across the Sales Enablement Platform

Perficient

My previous blog analyzed how technology and the right team can improve your sales enablement program. This blog explores the benefits that data can bring to your sales enablement program. As such, a data-driven sales organization can create value for marketing, customer support, product teams, and corporate strategy.

Data 322