Remove Blog Remove Fintech Remove Marketing Remove social media
article thumbnail

How Fintech Organizations Can Better Leverage Social Media

William Mills

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

article thumbnail

Closing the Social Media Gap

William Mills

Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. For many FinTech companies, social media serves primarily as a source for leads.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

web 3.0, the 2010s and an internet of markets

Chris Skinner

Again, these are themes I’m regularly exploring on the blog, so I don’t want to overdo it here but, generally speaking, I think web 3.0 the 2010s and an internet of markets appeared first on Chris Skinner's blog. is the internet of marketplaces, connecting those who need things with those who have things.

Marketing 233
article thumbnail

Building Brand Awareness for a B2B Fintech using PR and Marketing

William Mills

While some differences do exist, building brand awareness in B2B markets is still just as important it is for companies marketing to consumers. This includes industry publications, multiple social media platforms, blogging and trade shows, just to name a few. However, you don’t need to expend resources everywhere.

article thumbnail

FinovateFall 2018 Live Blog – Day 2

William Mills

And of course, SMB lending has been a huge focus for fintech. While this is true everywhere, this is a particular challenge in a market like India. MuniRisk solves information fragmentation for municipal market participants. The municipal bond market has always been pretty low on the radar for most firms. Unsung heroes?

Mobile 78
article thumbnail

Google Quits Cookies As Data Privacy Regs Show Fangs

PYMNTS

Looks like the digital advertising and marketing sectors are in for a reckoning. In the middle are the consumers whose data fuels eCommerce, social media and basically the entire internet as we know it. It won’t be easy, and some players see it as ultimately handing even more market-making power to Google, Apple and Facebook.

Google 288
article thumbnail

How Banks Can Stay More Connected Like Amazon

Gonzobanker

Reorganize around the entire customer buying process by consolidating sales, marketing and service, instead of organizing by departments and product lines. Consider fintech partnerships that offer digital delivery. According to Cornerstone Advisors research , digital account opening is the leading technology being replaced right now.