SWBC's LenderHub

SEPTEMBER 20, 2021

This marketing strategy involves sending a physical piece of collateral—a letter, brochure, package, postcard, etc.—directly In this blog post, we’ll discuss the pros and cons of direct mail for lenders and other financial institutions. In the age of digital-first banking, direct mail has made a surprising resurgence.

Marketing Strategies 78

Marketing Strategies Strategy Marketing 78

Perficient

FEBRUARY 10, 2021

B2B online ecommerce sales have already surpassed B2C online ecommerce sales , and although B2B is still a less adopted and established market compared to B2C business models, it doesn’t change buyer expectations. However, B2B online sales are going to continue to increase in years to come. What Does PIM have to do with All of This?

Strategy 508

Strategy Management Marketing Strategies Online 508

Long Lasting Ideas

MAY 2, 2014

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. But, the platforms you use and the content you share needs to be relevant to the markets that use them. Do I hear crickets when I visit your blog or social media sites?

social media 76

social media Marketing Google Marketing Strategies 76

Abrigo

OCTOBER 4, 2016

As discussed in a previous blog post, Part 1, one such metric is the loan application conversion rate, which measures the efficiency of the lending funnel. Another way to increase the volume of loan applications is to drive interest through targeted marketing techniques that are tailored to the desired applicant.

Resources 236

Resources Marketing Strategies Strategy Community 236

William Mills

MAY 10, 2016

William Mills Agency and Beyond the Arc will be live blogging at FinovateSpring 2016. Industry Solutions Marketing Mgr.). Assaf Frenkel (VP, Product & Marketing). Mills-Grimes will be live blogging at FinovateSpring 2016. We’ll be blogging live from the 2-day event, covering over 72 companies. Paul Jacobs (Sr.

San Jose 40

San Jose Customer Experience Mobile social media 40

William Mills

MAY 11, 2016

William Mills Agency and Beyond the Arc will be live blogging at FinovateSpring 2016. Sergii Danilenko (Head of Marketing). Sabina Bhatia (Director, Marketing). Scale private banking model to a much broader market. Tim Dubes (VP, Marketing). Check back for new updates throughout the day. Maria Gurina (Bus.

Video 40

Video Lending social media Analytics 40

Social Assurance

NOVEMBER 19, 2021

First things first: Do you have a marketing budget? Many practices in the financial services industry are rapidly evolving and marketing budgets are fluctuating year-to-year. Deciding where to spend your marketing dollar can be a make-or-break decision for your organization. If not, set one soon! Set Your Goals. Let’s be real.

Marketing 29

Marketing Branding Marketing Strategies Strategy 29

PYMNTS

MAY 29, 2019

Plaid, the FinTech that enables apps to access consumers’ financial information, announced it is entering the European market, starting with the U.K. In a blog post , Plaid said it chose the U.K. as its first foray in Europe because it has a thriving FinTech market and is among the fastest-growing sectors.

Fintech 115

Fintech Marketing Strategies Policies Strategy 115

William Mills

MAY 11, 2016

William Mills Agency and Beyond the Arc will be live blogging at FinovateSpring 2016. What’s the market strategy? From their web site: “Chattanooga-based TransCard strives to build and service a world-class technology platform that supports innovative payment solutions across multiple markets. Who is the target audience?

Video 40

Video Mobile social media Analytics 40

Long Lasting Ideas

JANUARY 23, 2020

In one of our more recent blogs, we talked a bit about the benefits of social media. convinced that a social media marketing program was right for them. at Bank Marketing Strategy + Ideas. then, we’ve been hearing from some financial institutions that, well, weren’t. Their reasoning? Negative comments.

social media 59

social media Marketing Strategies Strategy Marketing 59

Social Assurance

JANUARY 21, 2022

Pro Tip: A content marketing strategy isn’t nice to have, but a need to have. Creating a calendar that includes national days of the year and setting a posting cadence are two of the first steps to building your strategy. This can be done in the form of a blog, an email reminder, or even social posts. Example Graphic #2.

Data 31

Data Marketing Branding Examples 31

Perficient

DECEMBER 8, 2020

Excess monetization would lead to a poor user experience and an erosion of market share over time. Ultimately, the relevance and quality score algorithms create as many “satisfied page views” as possible and help preserve Google’s market share in the face of strong competitive forces. It’s actually important that they don’t.

Video 520

Video Google Study Examples 520

PYMNTS

AUGUST 16, 2019

company announced in a blog post on Thursday (Aug. Earlier this year, Revolut announced a shift in its market strategy as it worked to expand its market share and global presence. Challenger bank Revolut is launching a new product for its small business customers.

Marketing Strategies 108

Marketing Strategies Management Tools Compliance 108

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

William Mills

SEPTEMBER 9, 2016

William Mills Agency will be live blogging at Finovate Fall 2016. Targeted at Marketing, execs, lines of business owners, etc. 2015 formed aspire to address inefficiencies in alternative lending market. 09:43 am iBank Marketing – [link]. If you missed any presentations, catch up on our blog from Day 1 here.

social media 40

social media ATM Mobile Customer Experience 40

Long Lasting Ideas

AUGUST 15, 2018

A couple of years back in this blog, we noted with more than a dash of skepticism that the FDIC was trying to make it easier for new banks to test the financial waters. at Bank Marketing Strategy + Ideas. Continue reading Anyone interested in a de novo bank?

FDIC 51

FDIC Marketing Strategies Strategy Marketing 51

Insights on Business

FEBRUARY 13, 2019

Social-based marketing. For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy. –> Browse more Think 2019 financial services blogs. IBMFintech Twitter. IBMLive Twitter.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

FICO

MAY 17, 2023

Which market trends matter – both in business and technology? Let’s take a look at some of the market trends that may resonate and be top of mind or perhaps a challenge. Market Insights Shaping the Strategy to Success Innovation is the driving force behind growth, and FICO remains at the forefront, committed to pushing boundaries.

Customer Experience 97

Customer Experience Innovation Trends Strategy 97

PYMNTS

NOVEMBER 26, 2019

The company’s largest target market is the 12-and-under age group. The Marketing Strategy . The company typically looks for hockey parents — particularly hockey moms with children around the age of 12 — for its targeted marketing. That, Laine says, has proven to be the best marketing channel as of today.

Community 161

Community United States Groups Exercises 161

Long Lasting Ideas

AUGUST 23, 2017

Regular readers of this blog know my story. at Bank Marketing Strategy + Ideas. As August wanes and autumn draws near, only days remain until the start of the college football season. Too, all of us wanted to play for the legendary Auburn coach, Ralph “Shug” Jordan. Continue reading Community banks and the power of tradition.

Community Bank 49

Community Bank Community Marketing Strategies Strategy 49

Long Lasting Ideas

MARCH 17, 2016

What started as a Pennsylvania bank’s blog. We like blogs. It’s the story of how the idea for a blog became a radio show. at Bank Marketing Strategy + Ideas. transformed with the twist of a dial. You wouldn’t be reading this if we didn’t. But something caught our attention that’s worth sharing.

Pennsylvania 40

Pennsylvania Marketing Strategies Strategy Marketing 40

Long Lasting Ideas

JANUARY 12, 2018

Followers of this blog know my football background and my love for my alma mater, Auburn. at Bank Marketing Strategy + Ideas. First, let’s draw an analogy between this issue and the recently completed college football bowl season. Continue reading Not everyone is smiling about the new players in banking.

Marketing Strategies 40

Marketing Strategies Community Bank Strategy Community 40

William Mills

MAY 8, 2018

William Mills Agency will be live blogging at FinovateSpring 2018. William Mills III, Chief Executive Officer of William Mills Agency is live blogging today at FinovateSpring 2018. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. finovate Tweets.

social media 40

social media Customer Experience Marketing Strategies Strategy 40

PYMNTS

MARCH 16, 2016

We hear you loud and clear: weddings + ModCloth = <3,” the company wrote in a blog post announcing the product expansion. Social media is a big part of the brand’s marketing strategy and the small but plucky firm generally receives high marks for its customer engagement through the various social media channels.

San Francisco 100

San Francisco social media Marketing Strategies Retail 100

William Mills

SEPTEMBER 24, 2018

William Mills III, Chief Executive Officer of William Mills Agency is live blogging today at FinovateSpring 2018. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. You can contact him via email at william@williammills.com or on Twitter @williamemills.

Marketing Strategies 45

Marketing Strategies Conference Branding Fintech 45

FICO

MARCH 28, 2023

Stephanie joined FICO in 2014, recently serving as executive vice president of sales and marketing. As executive vice president of software, Stephanie is responsible for all elements of the company’s software business, including software technology, product management, service, sales, and marketing functions.

Leadership 52

Leadership Software Community Florida 52

Social Assurance

OCTOBER 29, 2021

Social Assurance’s Marketing and Compliance Report provides an analysis of the financial services industry and explores trends for the upcoming year. Growing Utilization of Marketing and Compliance Tools and Technology. The pandemic helped shake up some long-held traditional forms of banking and marketing. We’ve got you covered.

Compliance 15

Compliance Survey Marketing social media 15

Accenture

MAY 22, 2019

I am excited to have Tim O’Donnell join our Payments team as a managing director and draw on his insights in developing this blog. And the cost of entry into the market is low for them. The post The new competitiveness in corporate payments appeared first on Accenture Banking Blog. The threat is real.

Payments 150

Payments Customer Experience Survey Capital 150

Insights on Business

JULY 23, 2018

CxOs are somewhat divided about whether the innovation focus will be on new or established markets. They believe macro-economic factors, technological advances and market pressures will be the three biggest external influences over the next few years. Learn more about IBM Bank Banking & Financial Markets Technology here.

Innovation 96

Innovation Security Case Study Strategy 96

PYMNTS

OCTOBER 27, 2016

“Once they’re inside your store, they expect the experience to be a seamless one: More than 40 percent of smartphone shoppers want retailers to automatically surface relevant information, such as the location of the item in the store, a special deal or related products,” Google said in an Inside AdWords blog post.

Retail 100

Retail Google User Experience Mobile 100

Abrigo

NOVEMBER 30, 2015

This response is not completely uncommon for accountants, since marketing, website design and development are not your core competencies. The last option is to work with a firm that is focused on developing an integrated marketing strategy specifically tailored toward accountants that includes website development and design.

Marketing Strategies 150

Marketing Strategies Strategy Taxes Resources 150

NCR

APRIL 1, 2016

Articles via #BankSocial Media Conference Blog, PYMNTS.com, Clapway . 3 ways to safely engage bank employees on social media: As more companies are implementing social media into their marketing strategies, #BankSocial shares three ways to engage bank employees while still being safe online.

social media 40

social media Strategy Payments Apple 40

Social Assurance

NOVEMBER 6, 2020

This time of year, we should be all packing our bags and prepping for travel to the ABA Bank Marketing Conference, but like most things in 2020, any plans you made all went out the window. In 2020, the ABA Bank Marketing conference was to be held on my home turf in Minneapolis.

Marketing 12

Marketing Conference Minneapolis Analytics 12

PopularBank

MAY 15, 2020

Marketing consultants can offer a discount helping businesses re-vamp their marketing strategies in this new world. . The post 4 Ways to Keep Your Small Business Sales Going During COVID-19 appeared first on Blog Popular Bank. Go Digital with Your Services. Popular Bank is here to help.

social media 98

social media Video Taxes Community 98

Social Assurance

OCTOBER 13, 2021

certainly, felt firsthand the impact of Facebook and Instagram going down, preventing our clients, consumers, and businesses from distributing their content and preventing advertisers and marketers from managing campaigns, optimizing their advertising, and accessing their analytics. Invest in YOUR marketing assets (not just Zuckerberg’s).

social media 15

social media Strategy Marketing Strategies Marketing 15

FICO

NOVEMBER 14, 2018

In this blog series, I will explore how banks are solving common challenges in acquiring and retaining new customers, from marketing to origination to onboarding; and how many of these processes are intertwined in delighting the customer. Let’s start with marketing. WHAT DOES IT MEAN?’).

Strategy 40

Strategy United States Data User Experience 40

FICO

JUNE 14, 2023

Cloud-based or on-premises FICO AI-powered analytics solutions enable you to fully automate your marketing campaign, quickly respond to business requests, continuously improve marketing processes and develop hyper-personalized marketing strategies.

Analytics 52

Analytics Strategy Survey Technology 52